is your event eventful - 5 practical steps to doubling your trade show leads
TRANSCRIPT
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Is Your Event Eventful?5 Practical Steps To Double Your Trade Show Leads
Richard BrasserCEOThe Targeted Group
Presented by:
Twitter: #thetg
May 26, 2009
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People Resist Change!
This is an actual product
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“You have to be REMARKABLE to be noticed in today’s world”
- Seth Godin
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CAN YOU
FIND YOUR
BROCHURE?
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5 Steps to
Increase LeadsThey aren’t hard but you have to do
them correctly
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STEP 1
Create a Connection
Pre-Event
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STEP 1
Create a Connection
Invite, don’t announce
Think about your audience’s world, not your products
Give to receive
Ask for nothing…right now
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Do you know what this is?
43
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STEP 2
Build the Relationship
The Pre-Event “Taste”
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STEP 3
Provide a Memorable Experience
The Big Show
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A Quick Timeout
The Value Equation
What is it and why should you care?
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Can wii all agree to not use a wii anymore…pliise?
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STEP 4
Collect Good Data
…and make them want to give you their real info
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HOW?Entice
Relate need for data to value
Mention value before asking for information
Confirm
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STEP 5
Continue the Conversation
Post-Event
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$5,000 for a magician for a single day
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$5,000 for a magician for a single day
vs.
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$5,000 for a magician for a single day
vs.
$98.00 a day for all 255 business days
in the calendar year
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Next Webinar:
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Next Webinar:
Now that you have leads…what are you going to do with them?
“5 Simple Strategies to Turn Contacts into Contracts”
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73% of leads are
never contacted…why?
Throw them away!
OR
Create an effective program where the prospects want to hear from you.
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Review
Step 1 Create A Connection
Step 2 Build The Relationship
Step 3 Provide A Memorable Experience
Step 4 Collect Good Data
Step 5 Continue The Conversation
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Q & A