is your company looking to increase the exposure of your new and existing products or services?...
TRANSCRIPT
Is your company looking to increase the exposure of your new and existing products or services?
Would you pay pennies on the ad dollar to reach a national audience of over 200 million people?
If the answer is yes…………
We invite you to consider the We invite you to consider the NNEWSEWSUSA AdvantageUSA Advantage
For over 15 years NewsUSA has been generating national exposure for some of the nation’s largest companies and most recognized brands, yielding billions of dollars in ad
value for pennies on the ad dollar!
Some of our 2,200 clients
NNEWSEWSUSAUSA Placing your marketing stories as editorials in: • 10,250 newspapers • 6,600 radio stations• 18,640 web sites • 1,000 TV stations
For pennies on the ad dollar.
Who uses NWho uses NEWSEWSUSA?USA?
• B2C companies
– New Products
– New Uses for Products
– New Services
– Internet Resources
• National Associations
• National Charities
What does NWhat does NEWSEWSUSA do?USA do?
NewsUSA provides marketing support by
promoting your company through a “national news campaign”of guaranteed
editorial placements.
How does NHow does NEWSEWSUSA do it?USA do it?Our team of award-winning journalists and production staff create a collection of news articles, radio scripts, and television features which we distribute to over
10,250 newspapers, 6,600 radio stations, 18,640 websites and over 1,000 television stations nationwide!
• Client gives sign-off approval on every story.
• Fast Feedback: We distribute, track placements and report on-line in real time, available 24 hours a day, 7days a week. Reports show where stories placed and estimated ad value equivalents and reach.
• Physical proof: Newspaper tearsheets, air checks, site links and Neilson Sigma tracking reports follow monthly.
E-mail - weekly
Tabloid – twice a month
CD-Rom - monthly
DistributionDistribution
Articles are sent to Editors via:
In addition, all current and archived articles are available to editors on our website, www.newsusa.com
Editorial vs. AdvertisingEditorial vs. Advertising
Credible newsCredible newsA study by the Columbia
University School of Journalism concluded:
Advertisements in the
form of news are four
times more believable than traditional advertising
methods.
90
80
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10
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Advertising
NewsUSA
100% Audited100% Audited• Audit reports and listing schedules
-Proof of performance consists of tearsheets from newspapers compiled by independent clipping services and radio reports backed by air checks.
-NewsUSA Clip Reports contain summary pages recapping the number of placements
plus actual tearsheets and news clippings.
• Positive news articles and story placements with the messages you want the reader to remember - your messages.
Verifiable results: 100% audited. 100% guaranteed.
Sample TearsheetSample TearsheetFeatures:
• Houston Chronicle
• Burrelle’s Clipping Service
• Client: American Institute of CPAs.
• Web Address: aicpa.org
• NewsUSA byline
TestimonialsTestimonials"It has been difficult to get physical proof for my board of directors and major investors of the success of any investor relations, public or marketing campaign.
"You delivered the proof, covering our boardroom table with over 4,000 editorial placements in the first three months.“ -Tom Gilbert, CEO, Geoportals.com
"I am writing to express satisfaction with the total services provided by NewsUSA. NewsUSA has provided the optimum vehicle for ASME to increase public awareness.“ -ASME International
“At the time when we needed our name known - and known fast - in order to achieve our revenue goals, NewsUSA assembled and distributed a campaign that yielded over 10,000 positive news placements in the first three months of our campaign.- Tariq Faridi, CEO WellnessAmerica.com
NNEWSEWSUSA costs related to a USA costs related to a typical advertising campaign.typical advertising campaign.
• NewsUSA’s total cost is often less than
the production cost alone of a typical
advertising campaign.
• No massive media placement costs.
• NewsUSA delivers 4 times greater
credibility than advertising.
Guaranteed News Guaranteed News Placements™Placements™
“If you promptly approve stories for distribution and allow time for our proven process to work, NewsUSA will guarantee your feature campaign, and meet our guarantee, or we’ll produce and distribute stories for free.”
- Richard D. Smith, CEO NewsUSA Inc.
•Once an insertion order is signed the client will receive a welcome kit from our producers in Washington and be contacted within three business days by Will Watson our COO and Executive Producer, or Diana Duvall, our Managing Editor.
•Articles, radio scripts, and television features are produced by our award winning journalists and production staff and then sent back to the client for approval.
•The feature articles, radio and television scripts are then distributed to our network of over 10,250 newspapers, 6,600 radio stations, 1,000 television stations, and 18,640 websites.
•Clients can log into our website and begin viewing the success and number of clips our features have achieved within days. Within weeks they will start receiving hard copy clips and comprehensive reports showing the type, circulation, readership and listenership of the specific media channels that published / broadcast their features.
Welcome!Welcome!