is your blog holding you back at blogher '13
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Is Your Blog Holding You Back at BlogHer '13TRANSCRIPT
Is Your Blog Holding You Back? The Balance Between Your Blog and Your Goals
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Is Your Blog Holding You Back? The Balance Between Your Blog and Your Goals
ERIN SIPES, My Very Educated Mother, @mvemother
SHANNON MOYER-SZEMENYEI, Sweet Stella’s, @sweetstellas
TABATHA MUNTZINGER, Tabulous, @tabulous
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Erin is a writer, crafter, and homeschooling mother of three based in rural Missouri. She’s been publishing at, My Very Educated Mother, since 2008. Her
crafts, recipes, and antiquing skills have been featured on numerous websites and in magazines
such as, All You, MaryJanes Farm, and Kids Crafts 1-2-3. Currently she attempts to balance her blogging
ambitions with a freelance writing career.
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Shannon is the face, voice, and writer behind Sweet Stella's, an inspired blog about home décor, trends, and fashion with a bit of philanthropy thrown in. She is passionate about showing her authentic voice and leading a positive life, be it going for a run and getting healthy, or showing how to beautify your living spaces. You can often find her sharing trends and inspiration on Pinterest, while tweeting and engaging with friends and fans on Twitter and Facebook.
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Tabatha is a stay-at-home-mom to her 4.5 year old son and 3 year old daughter, wife to a high school social studies teacher, and the main
herder of six cats and two dogs in a 1250 square foot 115 year old home currently undergoing a DIY renovation (for the last five years). Her
favorite color is purple, and she blogs about nearly everything under the sun.
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Why are you blogging?
•Why did you start blogging? •Are you blogging for the same reasons?•Has your blog evolved? •Are you on the path you want to be on? •Are you effectively balancing your time? •Are you deciding your own boundaries?
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Write a Vision or Mission Statement
•http://crafterminds.com/2011/04/crafting-a-blog-mission-statement/
•http://www.blogher.com/how-write-vision-and-mission-statements
•http://www.myveryeducatedmother.com/2013/03/writing-mission-statem
ent-for-your-blog.html
Once You’ve Defined Your Mission Statement Make it a Part of Your Blog’s Identity.
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I want Tabulous to be the closest representation of myself and my life on digital paper. –Tabatha
I want to have an authentic voice, and create with my words as I do with paint on canvas. I want to inspire and make pretty things. I want to grow, embrace change and show my passion for home décor, art, and philanthropy. – Shannon
My blog will advocate the benefits of a creative home, self-reliance, recycling, and responsible consumerism. - Erin
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7 Steps For Turning Plans Into Action
1. Write long term and short term goals 2. Establish a timetable3. Schedule EVERYTHING4. Focus your attention on results5. Put in the work 6. Hold yourself accountable7. Keep SMART goals in mind (Specific-Measureable-Attainable-
Relevant-Time Bound)
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Relax When It Comes To Stats
•You can make your own opportunities regardless of stats
•A highly-engaged, small audience of readers is also a successful
blog
•Quality content has a value that stats won’t necessarily measure
•Cancel statistical accounts
•Don’t get bogged down in the numbers
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Stay True To You
•Promote YOUR authentic voice
•Don’t play the comparison game
•Social Media Detox
•Trust in your audience
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Is Your Blog Holding You Back? The Balance Between Your Blog and Your Goals
ERIN SIPES, My Very Educated Mother, @mvemother
SHANNON MOYER-SZEMENYEI, Sweet Stella’s, @sweetstellas
TABATHA MUNTZINGER, Tabulous, @tabulous
PANELISTS
“BlogHer is a snake meal of
ideas in a wonton wrapper of
love. Afterwards you need a 2-
day nap, then it nourishes you
for a year.”– @debontherocks