is twitter dying? - "no"
DESCRIPTION
This slideshow presents data to support the stance that Twitter is alive and well. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingYES#MKTGdebateTRANSCRIPT
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Is Twitter a Dying Social Network?TAKE: NO.
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FACT:More than half of active Twitter users follow companies, brands, or products on social networks.
SOURCE: EDISON RESEARCH, 2010
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SOURCE: EDISON RESEARCH, 2010
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With many users following brands on social networks, and an even larger percentage of those users making purchases, it’s no wonder Twitter has been used as a business tool!
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U.S. Twitter users are more educated
than the general population.
6SOURCE: EDISON RESEARCH, 2010
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U.S. Twitter users have a higher income than the general population.
7SOURCE: EDISON RESEARCH, 2010
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The more educated users are on a social network, the greater the likelihood that these users are sharing valuable content.
If these users also have higher incomes, they become better targets for business.
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SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
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Clearly, brands are extracting value from Twitter if a third of them find the social network critical for their business.
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Companies that use Twitter average 2x
more leads/month than those that do not.
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SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
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Well that’s just more data to back up why marketers should use Twitter for business!
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