- monngonmoingay.com is the most popular community · 2 webtretho.com 19 35m 3 eva.vn 17 8.2m 4...
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Where does Vietnamese get cooking info?
- monngonmoingay.com is the most popular
community
Survey information
• Where does Vietnamese get cooking info?
• 300 married female above 20 years old
• Conducted on January, 2015
Executive Summary
• 68% of 20’s and 84% of 30’s cook every day
• 30’s are more aggressive on the new recipe but 64% try the new one less than 20% of frequency
• 30’s are more aggressive on the new recipe but 64% try the new one less than 20% of frequency
• Most rely on Vietnamese food for cooking
• Korean and Thai are the top 2 common international foods to cook
• Parents are the most important information source for cooking
• 53% users use smart phone to get cooking info
How often do you cook at home?
68% of 20’s and 84% of 30’s cook every day
68%
84%
13%
8%
9%
7%
8%
1%
0% 20% 40% 60% 80% 100%
20-29
30-39
Every day Several times a day A couple of times a day
Once per week Twice per week Less than that
How often do you try a new recipe?
49%
27%
14%
6%
3%
1%
39%
25%
32%
4%
1%
0% 10% 20% 30% 40% 50% 60%
0-10%
11-20%
21-40%
41-60%
61-80%
81%-100%
30-39
20-29
30’s are more aggressive on the new recipe but 64% try the new one less than 20% of frequency
How often do you cook non-Vietnamese food?
Most rely on Vietnamese food for cooking
80%
72%
14%
21%
4%
5%
0% 20% 40% 60% 80% 100%
20-29
30-39
0-10% 11-20% 21-40% 41-60% 61-80% 81%-100%
What non-Vietnamese food do you cook?
Korean and Thai are the top 2 common international foods to cook
20%
31%
20%
14%
3%
20%
1%
38%
25%
39%
35%
31%
12%
25%
1%
27%
0% 10% 20% 30% 40% 50%
Chinese food
Korean food
Thai food
Japanese food
Singaporean food
Western food
Indonesian food
Others
30-39
20-29
What is your information source of cooking?
42%
20%
19%
17%
14%
10%
10%
9%
43%
31%
45%
37%
32%
25%
27%
25%
13%
26%
33%
41%
48%
56%
51%
45%
0% 20% 40% 60% 80% 100% 120%
Parents
Cooking School
Friends
TV
Magazine
Web community
Corp website
Most important Important Somehow important
Parents are the most important information source for
cooking
What is important when you try a new recipe?
48%
38%
33%
26%
20%
20%
13%
43%
42%
42%
44%
33%
34%
34%
0% 20% 40% 60% 80% 100%
Looks delicious
Easy to cook
Does not cost a lot
Does not take time
Utilise the materials in fridge
Low calory
Low salt contents
Very important Important
“looks delicious (91%)” and “Easy to cook (80%)” are the most important factors
What device do you use to get cooking information
from internet (those who answers using internet only)
53% users use smart phone to get cooking info
46%
29%
9%
30%
24%
12%
18%
25%
16%
0% 20% 40% 60% 80% 100%
PC
Smart phone
Tablet
Always Often Sometimes
How do you look for the cooking information by search?
55%
24%
15%
4%
2%
0% 10% 20% 30% 40% 50% 60%
by recipe name
by cooking type (e.g stir, BBQ)
by ingredients name (e.g carrot / beef)
Others
by country name (e.g japanese food /korean food)
55% searches by recipe name
Popular website for cooking information
Site name No of votes Monthly access
1 monngonmoingay.com 64 110K
2 webtretho.com 19 35M
3 eva.vn 17 8.2M
4 bepgiadinh.com 11 210K
5 amthuc365.vn 14 140K
6 kenh14.vn 9 37.2M
7 beptruong.edu.vn 7 70K
7 Facebook 7 NA
7 phunu.net 7 3K
10 afamily.vn 5 8.3M
* Picks up the effective comments from respondents* Monthly access source: similarweb.com
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