Is Life Getting Better

or Worse ?

A Generational View

www.annimac.com.au

Methodist Ladies College : June 2004 Annimac Futurist

Rate of Change

15 minutes - new technology

15 days - new product / service

15 seconds - new web site

Change we experience in one day

Our Grandparents did in one year !

Driving the speed of change

Technology

70 % of jobs in 2020

do not exist now because

80 % technology not thought of

Likely jobs in next 10 years :

• Director of Emerging Thought

• Human Interface Manager *

• Creative Undertaker

• Thought Jockey

• Chief Imagination Officer

• Hacker Relations Manager

• Valuer of Intangible Assets *

• Chief Zookeeper * Exists 2003

21 C Nature of Work

Team based

Project based

Multi tasked

Flat decision making

Skill based leadership

21 C Nature of Employment

Mon – Fri 9 – 5 disappearing

Contract work

Part time jobs

Self employment

From : masculine paradigm - logical

wealth driven problem focussed existing processes

To :

feminine paradigm - intuitive values driven create goals innovate processes

Huge Paradigm Shift :

Huge paradigm shift

Create change :

Masculine Feminine

by using fear by using hope

use desperation use inspiration

go for win-lose go for win-win

GenerationsBaby Boomers b 1945 – 60 age 45 - 60 fewer males

Generation X 1960 – 75 30 - 45 largest number

DotComs 1975 – 90 15 – 30 first wired gen

Ferals 1990 – 05 0 - 15 fewest - ½ GenX

Baby Boomers 45 - 60Married or divorced Empty nestersRetired or part time workersDownsizing lives Set relationshipsSense of communityMaterial status Male Identity from jobMedium term plannersTravellers or homebodiesSeek new safe experiencesSecurity conscious Health consciousDefer to authority Love/hate change

Single Childless Net Dating Single Childless Net Dating Mobile Mobile nfa renters rentersVaried lifestyles Global i.d. Varied lifestyles Global i.d. Materialism assumedMaterialism assumedShort term planners Short term planners Multi careers SOHO Multi careers SOHO Risk takers fast decisionsRisk takers fast decisionsEnvironmental valuesEnvironmental valuesPersonal journeyPersonal journeyDefer to heroesDefer to heroesExpect accept changeExpect accept change

Generation Xers 30 – 45

DotComs 15 – 30Temporary pairing Group socialisingNo careers own pathParental homeGlobal I.d. Net relationshipsNon consumers I.d. from activityWired immediacy Multi channeled multi actionsPlanetary group missionTemporary deferenceNeed & welcome change

Ferals 0 – 15

No patterns Wired into global villageNo patterns Wired into global village

Global momentary limitless relationships Global momentary limitless relationships

Global i.d from self valuesGlobal i.d from self values

Parental home Future jobs unimportantParental home Future jobs unimportant

Planetary mission Non consumers Planetary mission Non consumers

Unlimited mind channelsUnlimited mind channels

Very immediate & long term views Very immediate & long term views

No deference Respect when No deference Respect when neededneeded

Live change & ignore barriersLive change & ignore barriers

Summary : Better or Worse

rapid rate of change major shift in values relationships focus options Work / Life styles individual responsibility young rule change healthy sustainability coming.

thank you WWW.ANNIMAC.COM.AU