is it better to be responsive than responsible?
DESCRIPTION
A new survey asks the American public, "Is it important for corporations to be socially responsible?" Less than half of those surveyed understand the question. What does that mean for Corporate America?TRANSCRIPT
![Page 1: Is it better to be responsive than responsible?](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b403704a7959f1108b4643/html5/thumbnails/1.jpg)
Is it betterto be responsive
than responsible?By Rusty Cawley, APR | ColdCrisis.tv
![Page 2: Is it better to be responsive than responsible?](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b403704a7959f1108b4643/html5/thumbnails/2.jpg)
Survey: Social Responsibility
• Penn Schoen Berland– 1001 online interviews
with general U.S. public (ages 18+)
– Feb. 10-12, 2010– Margin: +/- 2.53%
![Page 3: Is it better to be responsive than responsible?](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b403704a7959f1108b4643/html5/thumbnails/3.jpg)
More then 75 % say social responsibility
is important.
![Page 4: Is it better to be responsive than responsible?](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b403704a7959f1108b4643/html5/thumbnails/4.jpg)
55 % say social responsibility
influences the products they buy.
![Page 5: Is it better to be responsive than responsible?](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b403704a7959f1108b4643/html5/thumbnails/5.jpg)
38 % say they will pay more for a
socially responsible product.
![Page 6: Is it better to be responsive than responsible?](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b403704a7959f1108b4643/html5/thumbnails/6.jpg)
But …
![Page 7: Is it better to be responsive than responsible?](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b403704a7959f1108b4643/html5/thumbnails/7.jpg)
Only 45% say they know the meaning of ‘social responsibility’
![Page 8: Is it better to be responsive than responsible?](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b403704a7959f1108b4643/html5/thumbnails/8.jpg)
What does‘socially responsible’ mean?
• Of the 45% who say the know the meaning …– 20% say ‘giving back to
local community.’– 19% say ‘self regulation
and accountability.’– 17% say ‘helping people.’– 12% say ‘ethics and
honesty’
![Page 9: Is it better to be responsive than responsible?](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b403704a7959f1108b4643/html5/thumbnails/9.jpg)
The problem with saying,‘We are socially responsible.’
• No one will believe you.• It’s an impossible
standard.– U.S. corporations are by
design and by law sociopathic.
– The CEO can have only one concern: The interest of shareholders.
![Page 10: Is it better to be responsive than responsible?](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b403704a7959f1108b4643/html5/thumbnails/10.jpg)
The Skilling Defense
• ‘I always acted in the best interests of our shareholders.’– Jeff Skilling, president of
Enron, testifying before Congress, 2002
![Page 11: Is it better to be responsive than responsible?](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b403704a7959f1108b4643/html5/thumbnails/11.jpg)
A different approach: Responsiveness• Companies ‘undermine the
public’s understanding of capitalism by claiming to be ‘responsible’ when I’d rather they claimed to be ‘responsive.’– Dr. Peter Sandman, The
Synergist, Dec. 2005
![Page 12: Is it better to be responsive than responsible?](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b403704a7959f1108b4643/html5/thumbnails/12.jpg)
‘Responsible’ vs. ‘Responsive’
Factory A• ‘We’ve stopping polluting
the stream because we love fish more than profits.’
Factory B• ‘Here’s why we stopped
polluting the stream …’1. Our lawyers2. Our regulators3. The activists4. Our neighbors, families and
employees
Which one do you believe?
![Page 13: Is it better to be responsive than responsible?](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b403704a7959f1108b4643/html5/thumbnails/13.jpg)
When you lie about your motives, you imply that you lie
about your behavior.
![Page 14: Is it better to be responsive than responsible?](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b403704a7959f1108b4643/html5/thumbnails/14.jpg)
Five ways to be responsive
1. Be empathetic2. Be accountable3. Be transparent4. Share the fact-finding5. Take meaningful action
![Page 15: Is it better to be responsive than responsible?](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b403704a7959f1108b4643/html5/thumbnails/15.jpg)
ColdCrisis.tv