is creative the most inefficient part of marketing today? | vanessa robb | gc melbourne 2016

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Page 1: Is Creative the Most Inefficient Part of Marketing Today? | Vanessa Robb | GC Melbourne 2016
Page 2: Is Creative the Most Inefficient Part of Marketing Today? | Vanessa Robb | GC Melbourne 2016

Vanessa Robb, General Manager @

benie

Is creative the most inefficient part of marketing today?

Page 3: Is Creative the Most Inefficient Part of Marketing Today? | Vanessa Robb | GC Melbourne 2016
Page 4: Is Creative the Most Inefficient Part of Marketing Today? | Vanessa Robb | GC Melbourne 2016
Page 5: Is Creative the Most Inefficient Part of Marketing Today? | Vanessa Robb | GC Melbourne 2016
Page 6: Is Creative the Most Inefficient Part of Marketing Today? | Vanessa Robb | GC Melbourne 2016
Page 7: Is Creative the Most Inefficient Part of Marketing Today? | Vanessa Robb | GC Melbourne 2016
Page 8: Is Creative the Most Inefficient Part of Marketing Today? | Vanessa Robb | GC Melbourne 2016
Page 9: Is Creative the Most Inefficient Part of Marketing Today? | Vanessa Robb | GC Melbourne 2016
Page 10: Is Creative the Most Inefficient Part of Marketing Today? | Vanessa Robb | GC Melbourne 2016
Page 11: Is Creative the Most Inefficient Part of Marketing Today? | Vanessa Robb | GC Melbourne 2016
Page 12: Is Creative the Most Inefficient Part of Marketing Today? | Vanessa Robb | GC Melbourne 2016
Page 13: Is Creative the Most Inefficient Part of Marketing Today? | Vanessa Robb | GC Melbourne 2016
Page 14: Is Creative the Most Inefficient Part of Marketing Today? | Vanessa Robb | GC Melbourne 2016
Page 15: Is Creative the Most Inefficient Part of Marketing Today? | Vanessa Robb | GC Melbourne 2016