is content really king? how to make money from your content sarah lee @livesharetravel
TRANSCRIPT
Is content really king?
How to make money from your content
Sarah Lee @LiveShareTravel
Session aims
• Inventory your skills• Identify outlets for your skills and content• Devise an outline business strategy to make
money from your content.
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Just as variety is the spice of life, diversification is the key to success
in business
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Work for a livingFree Does Not Pay
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Bloggers are multimedia strategists, sales people and, importantly, business people
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Where to sell your contentPrint publicationsOnline publicationsIn-flight magazinesBusiness/special interest magazinesStock libraries (photos/videos)TV channelsCompanies, tourist boards and DMOsDirect to consumer – i.e. pdf guides, apps, ebooks
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As people we are not one dimensional
Nor should your business be
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Build a business portfolio
LiveShareTravel
Speaking engagements
Freelance travel and business writing
Marketing & PR
Authoring books
Special projects(TV etc)
What Travel Editors Look For
• Stories that are unique• Offer an unusual take on a destination• From a solid writer who could transport
readers to a destination• A rich narrative
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Things to consider
• Stories need a strong angle• Something new.• Rich, detailed descriptions.• A thread of an idea running through a story.• Why should they commission the story from you?• Is it a good fit with the publication?• Pitch ideas for regular sections of a publication.
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In Your Pitch• Explain who you are and who you’ve written for
before.• Include a working title for your story.• Give a short – up to about 150 words outline of
the story you would write.• Explain why it’s of interest.• Explain why you should write it.• Offer more - multimedia
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“Books have become the new business card”
Writer and entrepreneur, James Altucher (@jaltucher)
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“With over 500 posts, how was a newbie to my blog to find the information they needed? I put it together in The Solo
Traveler's Handbook”
Blogger, author, publisherJanice Waugh (@solotraveler)
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What being an author can do for you
• Position you as an expert in your field.• Offer other opportunities to market your site.• Give companies another reason to work with
you rather than another blogger.• Provide a platform for speaking engagements.
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How to appeal to companies• Put your own voice aside and consider the
company you’re working for.• Target a company’s needs. What are their
challenges? How can you help them overcome them?
• Research the company and see what they’re producing already.
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How to pitch companies
• Research the right contacts• Get in touch• Be professional
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How to charge
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