is content really king ?
DESCRIPTION
Is content really king ?. How to make money from your content. Sarah Lee @ LiveShareTravel. Session aims. #TBURTM @ LiveShareTravel. Inventory your skills Identify outlets for your skills and content Devise an outline business strategy to make money from your content. - PowerPoint PPT PresentationTRANSCRIPT
Is content really king?
How to make money from your content
Sarah Lee @LiveShareTravel
Session aims
• Inventory your skills• Identify outlets for your skills and content• Devise an outline business strategy to make
money from your content.
#TBURTM@LiveShareTravel
Just as variety is the spice of life, diversification is the key to success
in business
#TBURTM@LiveShareTravel
Work for a livingFree Does Not Pay
#TBURTM@LiveShareTravel
Bloggers are multimedia strategists, sales people and, importantly, business people
#TBURTM@LiveShareTravel
Where to sell your contentPrint publicationsOnline publicationsIn-flight magazinesBusiness/special interest magazinesStock libraries (photos/videos)TV channelsCompanies, tourist boards and DMOsDirect to consumer – i.e. pdf guides, apps, ebooks
#TBURTM@LiveShareTravel
As people we are not one dimensional
Nor should your business be
#TBURTM@LiveShareTravel
Build a business portfolio
LiveShareTravel
Speaking engagements
Freelance travel and business writing
Marketing & PR
Authoring books
Special projects(TV etc)
What Travel Editors Look For
• Stories that are unique• Offer an unusual take on a destination• From a solid writer who could transport
readers to a destination• A rich narrative
#TBURTM@LiveShareTravel
Things to consider• Stories need a strong angle• Something new.• Rich, detailed descriptions.• A thread of an idea running through a story.• Why should they commission the story from you?• Is it a good fit with the publication?• Pitch ideas for regular sections of a publication.
#TBURTM@LiveShareTravel
In Your Pitch• Explain who you are and who you’ve written for
before.• Include a working title for your story.• Give a short – up to about 150 words outline of the
story you would write.• Explain why it’s of interest.• Explain why you should write it.• Offer more - multimedia
#TBURTM@LiveShareTravel
“Books have become the new business card”
Writer and entrepreneur, James Altucher (@jaltucher)
#TBURTM@LiveShareTravel
“With over 500 posts, how was a newbie to my blog to find the information they needed? I put it together in The Solo
Traveler's Handbook”
Blogger, author, publisherJanice Waugh (@solotraveler)
#TBURTM@LiveShareTravel
What being an author can do for you
• Position you as an expert in your field.• Offer other opportunities to market your site.• Give companies another reason to work with
you rather than another blogger.• Provide a platform for speaking engagements.
#TBURTM@LiveShareTravel
How to appeal to companies• Put your own voice aside and consider the
company you’re working for.• Target a company’s needs. What are their
challenges? How can you help them overcome them?
• Research the company and see what they’re producing already.
#TBURTM@LiveShareTravel
How to pitch companies
• Research the right contacts• Get in touch• Be professional
#TBURTM@LiveShareTravel
How to charge
#TBURTM@LiveShareTravel
