Is B2B Better at Social Media than B2C?

Is B2B Better at Social Media than B2C? 1

Trouble With Marketing

B2B marketing can be tricky, time consuming and sometimes unrewarding. According to the 2011 Global Marketing Effectiveness Program by the Fournaise Marketing Group, 73% of CEO's believe that a good marketer is not able to prove that their strategies will actually work.

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B2B historically was all about the trade and cold calling trade customers or sending informal, discount driven direct mail, e.g. “buy now and get extended credit until December.”

Now there has been a transitional shift and the industry is no longer trade only, you have to appeal to the end users too.

Is This True?

Internal Social Media

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People actually feel that a value proposition is getting to know the organisation properly, almost becoming a member of the family.

Whereas within B2C the consumers just want the shiny product and strong advertising to prove their buying worth.

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Think about what your values are, and stick by them. A question to ask is “do you have the resources available to be successful?”

Most social networking platforms are free, so in the purest sense it should be cheap to add social media to your marketing strategy.

Your aim is to deliver a website with personality and core values, show leads and customers based on relationships. Be transparent. Be trustworthy.

So What's my Worth?

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Tell a great story, and analyse it.

It should be informative, interesting and very quietly pushing your business into their mindset.

At Data Clarity we offer a range of services to suit a vast array of B2B users, from web development and data management to SEO making us extremely versatile.

Its All in the Maths

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www.clarity365.co.uk

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