IN THE FUTUREApple and Microsoft through the next five years.

APPLE

Apple Technology to be Released in the Immediate Future• iBooks/ibook Author- allows purchasing of online textbooks at

a reduced price. • iPhone 5- the next generation of the iPhone, release date is

expected to be mid 2012• Includes larger display and advanced Siri.

• iPad 3- the newest version of the Apple tablet set to release in early 2012• Enhanced battery life and greener technology.

iBooks 2 and iBook Author• Updates e-reader for iOS • Adds downloadable textbooks/ iPad-optimized e-textbooks• Allows for interactive media such as movies, 3D diagrams, and

step-by-step processes • 350,000 downloads in the first three-days• Is this a big concern for online giants such as Amazon?• Threat to market share• Possible “war”

Three Year Plan

• Expand HDTV and LCD• Combine platforms: ios, appstore• Hardware: iphone, ipad• Content: itunes

iTV• Features liquid crystal displays and integrated internet content• Consists of an initial production run between 5 to 10 million

units• iCloud for iTV will be overhauled with full screen apps

What’s Next?

APPLE: THE FINAL FRONTIER..

MICROSOFT

Cloud Computing• Microsoft leading

transition to Cloud• Reduces risk of data

loss• Enables businesses to

effectively distribute data and increase productivity

Windows 8• Optimized for use

with touchscreen technology and mobile devices• Redesigned user

interface• HTML5 compatible

Microsoft Surface• Developed via

Microsoft/Samsung partnership• Converted ordinary

surface space into touchscreen device

Mobile Devices• Partnered with Nokia

to produce current mobile devices• Rumored to be in

negotiations for Nokia’s smart phone division• Currently unlikely

New Business Plan

• Reduce R&D expenses by decreasing third-party development and programing costs• Continue support for Xbox 360 platform through

2015• Compensate for increased use of mobile devices

instead of PCs• iPad/iPhone being used to do traditional PC

tasks.