iron
DESCRIPTION
Men clothing line conceptTRANSCRIPT
Order Of cOntents:
• About I ron
• B randing
Logo
Color
Fonts
S tat ionary
Webs i te
• Locat ions
New York
London
Par i s
In ter io r
• Appl icat ion
P roducts
Packaging
Cars
• face of I ron
Joseph Gordon-Lev i t t
Channing Tatum
R yan Gos l ing
Danie l Cra ig
George Clooney
Kanye West
• Adver t i s ing
Env i ronmenta l Appl icat ion
reLevAnt retAIL :
I ron Col lect ive i s reta i l bu i l t fo r men. Th ink about
James Bond. Have you ever wondered where would
he shop? Lets jus t br ing up the point that fo r most
men, the idea of go ing to mal l s and shopping for
hours i sn’ t appeal ing by any s tandards . Dreadfu l i t
the common ter m that comes to mind. I ron Col lect ive
incorporates web and mobi le technology to put the
ease and conv ince back in to reta i l . Enabl ing you to
have the convenience of hav ing your appare l wai t ing
for you in the f i t t ing room or up f ront when you ar r ive.
I f you are in the mood to browse, the I ron S taf f are
profess ional ly t ra ined s ty l i s t s up to date wi th the
t rends so your look ing as sharp as you can. Everyth ing
needed for be ing a man i s in one p lace.
For the men who c lean up n ice,
Welcome to the I ron Col lect ive.
BrAndIng
BrAndIng
Pantone Cool Grey 2cPantone Cool Grey 11c
Pantone B lack
Pantone 7628cPantone 534c
Pantone 7628c
typOgrAphy
T i t le font i s set to Century Goth ic bo ld wi th 12pt font ,
17pt leading, and 120 ker n ing. For the body copy, use
Century Goth ic set to regu lar. S tandard use wi l l be 10pt
font w i th leading of 17pt and ker n ing of 120.
I RONCOLLEC T IVE . COM
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LOcAtIOns
LOcAtIOns
LOndOn
pArIs
new yOrk
Our prOduct
Our prOduct
the IrOn Men
the IrOn Men
AdvertIsIng
AdvertIsIng
desIgned By: JoN EzELL JoN@JoNEzELL .Com