ireland broker social media presentation 21 november 2012
DESCRIPTION
A recent presentation I delivered to Brokers in IrelandTRANSCRIPT
SOCIAL MEDIA INTRODUCTION FOR BROKERS
November 2012Simon J Ryan
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DisclosureUnless stated otherwise any opinions expressed are those of Simon Ryan. They should not be viewed as indicating any guarantee of return from an investment managed by Aviva Investors nor as advice of any nature.
Aviva Investors Global Services Limited, registered in England No. 1151805. Registered Office: No. 1 Poultry, London EC2R 8EJ. Authorised and regulated in the UK by the Financial Services Authority and a member of the Investment Management Association.
This presentation is intended for discussion only.
The author has not and will not receive any compensation for providing a specific recommendation or view in this presentation.
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Post-consumerismChanging attitudes to retirementImportance of stability as a recommendation driverGrowing use of informal advice sourcesContinued distrust of financial institutions
Backdrop
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The number of people that choose to communicate using social media are measured in the 100s of millions
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million users1,000
Source: Wikipedia, April 2012
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Source: Wikipedia, April 2012
million users500
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Source: Quora, January2011
million users490
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Source: Quora, January 2011
million users175
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Source: VK website, August 2012
million users124
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Source: Wikipedia, November 2011
million users160
100
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480300268
Source: Wikipedia, November 2011
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41%… of consumers who use
social media are actually
influenced by positive and
negative comments about
brands and companies on
social media sites.
Importance
Source: YouGov, April 2012
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Relevance
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Your clients have no time to- Take your sales calls- Respond to your
advertisements or direct mail- Go to your events- Read your newsletters
Interruption marketing is no
longer effective
Reality
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Redington
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Redington
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Redington
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Redington
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Pete Matthew
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Pete Matthew
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Pete Matthew
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Pete Matthew
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Listen
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THANK YOU
Simon J. Ryan Mobile +447 446 119 778
E Mail
Twitter @simonjryan
My blog
http://simonjryan.blogspot.co.uk