ire sm presentation
DESCRIPTION
@jacelarsonTRANSCRIPT
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CHAT
VIDEO
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• No cost
• Turn on as you write your story
• Gives you control of audio, video
• Take your viewer’s places with your laptop
– In live truck
– On set
• Drawback: Commercials play before chat
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CHATVIDEO
WEB STORY
![Page 5: IRE SM presentation](https://reader034.vdocuments.mx/reader034/viewer/2022042522/559ef57e1a28ab3e208b479f/html5/thumbnails/5.jpg)
Video
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Use our power:
• In itself, not a replacement
• Use it to meet challenges
Make its power your two way street
![Page 7: IRE SM presentation](https://reader034.vdocuments.mx/reader034/viewer/2022042522/559ef57e1a28ab3e208b479f/html5/thumbnails/7.jpg)
We made it work
example
![Page 8: IRE SM presentation](https://reader034.vdocuments.mx/reader034/viewer/2022042522/559ef57e1a28ab3e208b479f/html5/thumbnails/8.jpg)
We made it work
![Page 9: IRE SM presentation](https://reader034.vdocuments.mx/reader034/viewer/2022042522/559ef57e1a28ab3e208b479f/html5/thumbnails/9.jpg)
Success!
• Hired a freelancer in Oregon
• Set up our shot in Colorado
• Emotional tone came through
• What we learned
–Took longer than expected
–Angles weren’t exact
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Chats
![Page 11: IRE SM presentation](https://reader034.vdocuments.mx/reader034/viewer/2022042522/559ef57e1a28ab3e208b479f/html5/thumbnails/11.jpg)
Deeper into• Use it to search into profiles
• Don’t stop at profile
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Deeper into• Use it to search into profiles
• Don’t stop at profile
![Page 13: IRE SM presentation](https://reader034.vdocuments.mx/reader034/viewer/2022042522/559ef57e1a28ab3e208b479f/html5/thumbnails/13.jpg)
Social Media Tips
• When slammed– Tweet intros & tags
– Take 30 seconds to respond to viewers
• Biggest spikes at 11 ET, 3 ET, 8 ET
• Vitrue’s data indicates that morning brand posts are 39.7% more effective… than those published in the afternoon.
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Extra Links
• Social media guidelines: http://bit.ly/lRI695
• How to develop policies in your shop http://bit.ly/jC07zz