HOW DID RITANI MAKE IT INTO IR TOP 500?

WHO IS RITANI?

Ritani Background

You could say we are a leading manufacturer and purveyor of engagement rings, diamonds and fine jewelry….but we are much more…

DIFFERENTIATED MODELRitani offers a better way to buy an engagement ring and fine jewelry.

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YOU DESIGN IT ONLINE WE HANDCRAFT YOUR RING UPON ORDER

YOU PREVIEW IT FOR FREE AT YOUR LOCAL JEWELER

NO RISK – NO OBLIGATION

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DISRUPTION IN JEWELRY = EMBRACING TODAY’S RETAIL

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Demographics are Shifting

Lucrative Economics

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• Millennials grew up with computers in their homes• Millennials disproportionately favor brands differentiated by

technology• 60% of shoppers expect integrated on/off line shopping

experiences• Omni-channel shoppers spend 15-30% more• Omni-channel shoppers are more affluent and loyal• Younger than single channel customer

Retail Trend-Setters Embracing Integration“The line separating e-commerce and traditional retail isn’t just blurring, it’s coming down like the Berlin Wall.”

John Donahoe, CEO, eBay

Jewelry Retail4• 90% of all purchases start online• 71% of all jewelry brands do not have

ecommerce enabled websites

Source: JCK, L2

MARKET OPPORTUNITYThe US bridal market alone is over $10BN.

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60

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100%

Global

United States

China

India

Japan

EU

Other

$160B

United States Product Mix

Bridal

Diamond Jewelry

Other Jewelry

$70B

Jewelry Market

Relationship/Marketing Funnel• Average couple dates 2.8 years before becoming

engaged• Average couple is engaged for 14 months• Most popular month to become engaged is

December• Most popular month to get married is June –

followed by October• Average cost of an engagement ring = $5,855• Average age for marriage is 27 for women, 29

for men.

• TRANSLATION – Long lead times to impact marketing funnel:

*Source: The Knot 2014 Survey, Ritani, and US Census

OUR CUSTOMERS (YES, MILLENNIALS)

AS WELL AS SECOND/THIRD TIME AROUND…

SHE IS MORE INVOLVED THAN EVER

NOT JUST A CONSUMER BENEFIT

NEARLY 10K JEWELERS HAVE CLOSED THEIR DOORS IN THE LAST 15 YEARS

THEY NEED TO ADDRESS INTERNET BUT CANNOT AT SCALE

JEWELER NEEDS HELP WITH REACHING AND ENGAGING MILLENNIALS

TECHNOLOGY CAN HELP

BLURRING THE LINES BETWEEN ONLINE AND IN STORE

Personalized in store iPad app coupled with RFID technology allows:

• Web like product details – Online Reviews in Store• Ability to customize product without retailer having to add inventory• Interactive education tools to teach the 4 C’s• Take the details of the ring with you via Passbook integration or email

MEDIA MIX

WHEN WE DO IT RIGHT…THIS IS THE RESULT

RESULTS THUS FAR• In our second full year of business we achieved over $50mm in revenue• 2nd largest website of diamonds sourced directly from the supplier• Have grown our base of partner retailers from 6 locations at launch to over 200

across North America• We can ship to over 80 countries worldwide and in fact have shipped to every

military base across the globe – including the USS NIMITZ• We have crossed 1mm followers on Facebook• Been recognized by press as innovator within our category• Most importantly we have been an integral part of making +15k couples happy

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RITANI’S RANKING ON TOP 500: 367

THANK YOUwww.ritani.com