iqu advertiser-presentation-2014
DESCRIPTION
iQU can help take care of your gamer's lifecycle throughout the entire ARM funnel. We have products and services that can help you acquire, retain and monetise your gamers with unique insights. Together with our passionate and experienced team, we are the one stop shop for all game advertisers in helping them meet their marketing KPI's.TRANSCRIPT
![Page 1: iQU advertiser-presentation-2014](https://reader034.vdocuments.mx/reader034/viewer/2022042607/55867c72d8b42a5c6e8b466c/html5/thumbnails/1.jpg)
Advertiser Presentation 2014Your game is our passion
iQU.com
![Page 2: iQU advertiser-presentation-2014](https://reader034.vdocuments.mx/reader034/viewer/2022042607/55867c72d8b42a5c6e8b466c/html5/thumbnails/2.jpg)
2009Birth of MMOLifeLaunch of Localized MMO Portals
2011Rebranding To iQU
2013Launch Of Mobile Services
2012iQU Winner Red Herring Award
History
2014Further Geographic and Solution Expansion
![Page 3: iQU advertiser-presentation-2014](https://reader034.vdocuments.mx/reader034/viewer/2022042607/55867c72d8b42a5c6e8b466c/html5/thumbnails/3.jpg)
Today
Branding Performance
C A M P A I G N S
Multiple Traffic Solutions
Premium GamingPortals
GamingSites
MediaNetworks
Social Search R.T.B.Re-
targeting
A full-service, results-driven, games marketing partner for advertisers, publishers and agencies, bringing expertise and performance to the digital games industry.
![Page 4: iQU advertiser-presentation-2014](https://reader034.vdocuments.mx/reader034/viewer/2022042607/55867c72d8b42a5c6e8b466c/html5/thumbnails/4.jpg)
www.mmogames.com
Marketing Campaigns
Discovering Trends
Gathering Market Insights
Creative (A/B) Testing
Building a Community
![Page 5: iQU advertiser-presentation-2014](https://reader034.vdocuments.mx/reader034/viewer/2022042607/55867c72d8b42a5c6e8b466c/html5/thumbnails/5.jpg)
Branding Opportunities
Over 1 Billion monthly impressions
mmogames.com jeux-mmorpg.fr mmobomb.com
xfire.com onrpg.com mmorpg.com+50 gaming websites
![Page 6: iQU advertiser-presentation-2014](https://reader034.vdocuments.mx/reader034/viewer/2022042607/55867c72d8b42a5c6e8b466c/html5/thumbnails/6.jpg)
Channel Categories
Contextual Display E-mail In App / In Game
Mobile Network RTB Search
![Page 7: iQU advertiser-presentation-2014](https://reader034.vdocuments.mx/reader034/viewer/2022042607/55867c72d8b42a5c6e8b466c/html5/thumbnails/7.jpg)
The Life Cycle
Launch Growth Maturity Optimization
![Page 8: iQU advertiser-presentation-2014](https://reader034.vdocuments.mx/reader034/viewer/2022042607/55867c72d8b42a5c6e8b466c/html5/thumbnails/8.jpg)
Ad Solutions Team• Designer
• Analysts
• Campaign Management
• Tech Support
Full Service Agency
Partner Manager• Campaign Strategy
• Campaign Guidelines
• Campaign Updates
Content Team• Content Marketers
• Designers
• Community Team
Client
![Page 9: iQU advertiser-presentation-2014](https://reader034.vdocuments.mx/reader034/viewer/2022042607/55867c72d8b42a5c6e8b466c/html5/thumbnails/9.jpg)
Media Buying
Testing
Define campaign parameters
Insights
A/B testing
Speed
Instant delivery of traffic
enables quick assessment
+148 Networks
![Page 10: iQU advertiser-presentation-2014](https://reader034.vdocuments.mx/reader034/viewer/2022042607/55867c72d8b42a5c6e8b466c/html5/thumbnails/10.jpg)
Innovation
Fraud prevention & detection
Dynamic Pricing
Multi-event Tracking
![Page 11: iQU advertiser-presentation-2014](https://reader034.vdocuments.mx/reader034/viewer/2022042607/55867c72d8b42a5c6e8b466c/html5/thumbnails/11.jpg)
Global Reach
Strong Markets
The top 3 countries in terms of revenues generated from i-pad games were the US, China and the UK
Growth Markets
![Page 12: iQU advertiser-presentation-2014](https://reader034.vdocuments.mx/reader034/viewer/2022042607/55867c72d8b42a5c6e8b466c/html5/thumbnails/12.jpg)
Portfolio
250 Campaigns Active
30,000 Games promoted up to date
4,500 Active Publishers
![Page 13: iQU advertiser-presentation-2014](https://reader034.vdocuments.mx/reader034/viewer/2022042607/55867c72d8b42a5c6e8b466c/html5/thumbnails/13.jpg)
Testimonials
Whitney Henderson
Senior Marketeer
“ iQU has a large understanding of the gaming industry. We really appreciate their dedicated and personal account management."
“ Strongly recommend anyone work with iQU, they are such a professional and reliable partner for Wargaming. The level of their performance marketing services is above normal."
Anthony Babichev
Deputy director of Global Advertising
" Awesome to work with. Incredibly organised, easy to communicate with, responsive and professional feedback."
Michael Lee
Brand Manager
![Page 14: iQU advertiser-presentation-2014](https://reader034.vdocuments.mx/reader034/viewer/2022042607/55867c72d8b42a5c6e8b466c/html5/thumbnails/14.jpg)
Success starts here…
Get Started
Goal: Generate 2500 new installs
KPIs : Retention rate of +10%
Target Audience: Male 20-30
Markets: United States and LATAM
Game Genre: MOBA
Platforms: Web
Registration flow: SOI
Pay-out model: CPL
Game page: www.worldofwarcraft.com
Launch date: September 20, 2014
Campaign period: 1 month
Budget : $10.000
![Page 15: iQU advertiser-presentation-2014](https://reader034.vdocuments.mx/reader034/viewer/2022042607/55867c72d8b42a5c6e8b466c/html5/thumbnails/15.jpg)
PR & Branding Approach
Our Approach
Client-centric Intake
Selection Reach Partners
Game Branding Campaign
Representing Premium Global Game Websites
Build brand image and awareness of your game(s)
Partnership consultation to meet branding/reach objectives
Exclusive mmogames.com promotion
Game Portals
![Page 16: iQU advertiser-presentation-2014](https://reader034.vdocuments.mx/reader034/viewer/2022042607/55867c72d8b42a5c6e8b466c/html5/thumbnails/16.jpg)
Performance Marketing Approach
Our Approach
Client Portfolio
Client-centric Intake
Selection traffic partners
Test & Optimize
Creative design
Creative Analysis
Landing page optimization
Campaign optimization
Dynamic Pricing model
![Page 17: iQU advertiser-presentation-2014](https://reader034.vdocuments.mx/reader034/viewer/2022042607/55867c72d8b42a5c6e8b466c/html5/thumbnails/17.jpg)
Display Advertising
Display E-mail Network
![Page 18: iQU advertiser-presentation-2014](https://reader034.vdocuments.mx/reader034/viewer/2022042607/55867c72d8b42a5c6e8b466c/html5/thumbnails/18.jpg)
Jim KruijerSenior Partnership Manager
Contact me
Jim on Linkedin
Email jim.kruijer
+31 (0)6 83 97 66 55
Skype
Mobile
![Page 19: iQU advertiser-presentation-2014](https://reader034.vdocuments.mx/reader034/viewer/2022042607/55867c72d8b42a5c6e8b466c/html5/thumbnails/19.jpg)
Anke on Linkedin
Anke BürmannAccount Manager
Contact me
Email ankeburmann
+31 (0)6 18 79 87 59
Skype
Mobile
![Page 20: iQU advertiser-presentation-2014](https://reader034.vdocuments.mx/reader034/viewer/2022042607/55867c72d8b42a5c6e8b466c/html5/thumbnails/20.jpg)
iQU.com
Thank youLet’s do business