iqd agency storytelling
TRANSCRIPT
BEYOND MARKETING
IQD AGENCY
Think Beyond
www.iqd.agency
“HELLO”
We believe in thinking beyond. We are beyond marketing agency.
We help brands increase their brand equity, loyalty and create an emotional connection with the consumer.
I am Alexander Novicov, CEO@IQD
WELCOME MESSAGE
PicturePlaceholder
Picture Placeholder
Thinking beyond starts from who we are, the way we do business, how we communicate and how we work; pushing our boundaries and exploring the world of business. We believe in continuous learning, educating brands about the digital space and empowering people to believe in endless opportunities. We help clients create digital strategies, brand themselves, increase loyalty, create amazing social media campaigns and increase sales.
WHYWE EXIST
WHO WE ARE?We are a marketing agency that create mind blowing stories for our clients.
Our Office
Picture PlaceholderMarketing is telling the world you’re amazing. Content marketing is showing people that you are!
A agency t hat believe i n t hinki ng beyond. We create marketi ng strategies
for clients that want to increase brand equity, loyalty, engagement andcreate an emotional connection between the brand and the consumer.
In today’s marketing world there are three things:
Attention, Noise & Annoyance.
We believe that brands need ATTENTION from the consumer in order tosell their products or services.
SOME POINTS FOR AMAZING STORYTELLING“”Marketing is no longer about the stuff that you make, but about the stories you tell” – Seth Godin
We as human beings love stories that’s why when brands storytell well, people become emotionally engaged.
92% OF CONSUMERS WANT STORIES 01
When peopl e are emotionally connected with a brand theybecome loyal clients.
BUILDING EMOTION IS KEY02
When we are engaged with a story we are more likely to takeaction.
STORIES CAUSE US TO TAKE ACTION04
Brands are built on loyal clients.LOYALTY IS KEY
03
There are two ways to share knowledge.
You can push information out or you can pull them in the story.
JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 6
A BRIEF HISTORYA brief history of IQD Agency
2010
Started as a one man business with zero capital.
ESTABLISHMENT
2011
Started working with major brands in Cyprus. Dominated the market in the
digital marketing space.
WON MAJOR ACCOUNTS
2012
Won 8 global and local awards on digital marketing and business.
AWARDS
2013
Opened a new office in London, UK. NEW OFFICE IN THE UK
2016
Worked with major global and local brands. Created amazing branding
campaigns.
TOP BRANDS LIST
2017
Our goal is to become better than we were yesterday.
EVOLVING EVERY DAY
“Together we can achieve more’’
BEYOND A TEAMOF MARKETERS, DESIGNERS & DEVELOPERS
JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 8
MEET OUR GREAT TEAMOur heroes
CEO ALEXANDER NOVICOV
Account ExecutiveATHOS ZENIOS
Graphic Designer LOUIZA AINSLEY
Business Development SAVVAS VASILIOU
Web ManagerMICHALIS SCHIZAS
Web DeveloperSTEVEN MCSORLEY
Web DesignerADEK OSIEWICH
Office AdminANNA
PicturePlaceholder
PicturePlaceholder
PicturePlaceholder
PicturePlaceholder
PicturePlaceholder
PicturePlaceholder
JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 9
WHY CHOOSE US AS A PARTNERWe all believe in thinking and doing beyond
We always have a whatever it takesattitude with our clients. We will find asolution to any problem.
ATTITUDE
We don’t make promises that we can’tdeliver. We always deliver what wepromise.
WE DELIVER
We’ve been i n the market for the last 5years and we continuously learn newthings as the digital world is ever-changing.
OUR EXPERIENCE
Our culture at t he company is friendly andwe always welcome our clients with a smile.
OUR TEAM
We really care about our client s and ourprojects.
WE CARE
We believe i n growth, we compete everysingle day against ourselves, we want tobecome better than we were yesterday.
COMPETING
NO ONE BUYS FEATURES THEY BUY A STORY
“PEOPLE DON’T BUY WHAT YOU DO
THEY BUY WHY YOU DO IT’’
£18,5 BILLIONIS WASTED ON ADVERTISING IN THE
UK ALONE.
MARKETING IS ABOUT VALUES
We worked with Beauty Line on the dedicated blog site “Beauty Diaries”.
Picture Placeholder
PORTFOLIO SHOWCASE
BUSINESS PROPOSAL 15
EKA GROUPMARKETING CAMPAIGNStorytelling, Execution, Content, Video Production, Promotion.
We created an authentic story for EKA to increase loyalty and brandourselves.www.70yearseka.com
CAMPAIGN: BUILDING ON FAMILY MOMENTS
Story Development: Our storyobjective was to connect withour clients on an emotional level.
Objective: The objective was to inspire and educate peopleabout EKA’s brand positioning.
Social Campaign: After we developed, filmed and edited ourcampaign we promoted it to our target audience.
Picture Placeholder
Picture Placeholder
BUSINESS PROPOSAL 17
PIRILLOS BAKERYSTORYTELLING From the idea to execution
We created an authentic story for Pirillos and connect with our clients onan emotional level. Pirillos before had a common message (Quality) and wechanged that to Family & Tradition Go Together.
STRATEGY: MARKETING STRATEGY
Brand Story: Created abrand story and positioned the brandin a position to succeed
Marketing Strategy: We created a marketing strategy andexecuted it to increase brand equity and emotionalconnection.
Social Media: We created different creative concepts tocommunicate our values with our clients and engageemotionally
BUSINESS PROPOSAL 18
ZANETTOS STORYTELLING Creating emotional connection
We created a story that represents the brand; friendships.
We created rel evant content for our core target audience and communicatefriendships. When you visit Za nettos you are in a friendly environment andenjoy your food with friends that love you and care for you. We show thatto our clients and potential clients with our marketing activities.
STRATEGY: STORY DEVELOPMENT
BUSINESS PROPOSAL 19
ZANETTOS DESIGN WORK
BUSINESS PROPOSAL 20
ALMYRO GLYKO STORY DEVELOPMENT
BUSINESS PROPOSAL 21
ALMYRO GLYKO STORY EXECUTION
BUSINESS PROPOSAL 22
SPARTA NOVELTYMARKETING STRATEGY Story: you against the world
Our task was to reposition Sparta Novelty as a brand. Position the brand tosucceed in new markets and gain market share in their current market.
We created a comprehensive marketing strategy that combines busi nessgoals with marketing goals, an inspiri ng and emotional story, a clear contentstrategy, email marketing strategy (data strategy), renamed t he brand,designed a new logo, created brand identity and social media strategy.
TASK: MARKETING STRATEGY
SPARTA NOVELTY STORY DEVELOPMENT
BUSINESS PROPOSAL 24
SPARTA NOVELTY DESIGN
BUSINESS PROPOSAL 25
ROYAL CROWN WED DESIGN & DEVELOPMENT
JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 26
LANDING PAGEObjective: Increase email database
JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 27
SOCIAL CONCEPT DESIGNObjective: Increase brand awareness for Lordos Hotel
BUSINESS PROPOSAL 28
IOANNA PAPANICOLAOU BRAND IDENTITY
BUSINESS PROPOSAL 29
THE THANK YOU BOXCONCEPT DESIGN
BUSINESS PROPOSAL 30
SADE4U.COMBRAND IDENTITY & E-COMMERCE
JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 31
NEWSLETTERSMonthly Newsletters
Consistently clean database & email verification
Unique Content: Interviews, Articles & Sales
Exclusive VIP Events
BUSINESS PROPOSAL 32
CREATIVE DESIGNObjective: Get people’s attention and brand awareness
JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 33
SOME CLIENTSSome of our clients
Sed ut perspiciatis unde omnis iste natus error sit volup tatem accus anti um dolor emque lauda nt ium, totam rem aperiam, eaq ue ipsa.
PROJECT: LOREM IPSUM
Sed ut perspiciatis unde omnis iste natus error sit volup tatem accus anti um dolor emque lauda nt ium, totam rem aperiam, eaq ue ipsa.
PROJECT: LOREM IPSUM
Picture Placeholder
Picture Placeholder
The image part with relationship ID rId3 was not found in the file.
The image part with relationship ID rId3 was not found in the file.
The image part with relationship ID rId3 was not found in the file.
“TRADITIONAL MARKETING TALKS TO PEOPLE, CONTENT MARKETING TALKS
WITH THEM ”INSTAGRAM: @IQDAGENCY
JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 35
WHAT WE DOWe don’t provide bulk services to any of our clients, everything is tailor made for each brand.
We create beyond marketing strategies for brands that include
content marketing and storytelling.
MARKETING STRATEGY BRANDING
We create interesting and unique brand guidelines that represent each
brand’s story for online & offline media.
STORYTELLING
We create authentic stories for brands that communicate
emotionally to the consumer.
SOCIAL MARKETING
Social is not about just posting pictures, it’s about human behavior.
JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 36
DESIGN & DEVELOPMENT Beyond design & development
We create great websites with amazing User Experience.
WEB DESIGN
We build mobile apps on iOS and Android for people to engage.
MOBILE APPS
We create custom Facebook applications .
APP DEVELOPMENT
“BUSINESS IS ALL ABOUT INNOVATION”
SNAPCHAT: @alexnovicov
JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 38
COMMUNICATION BETWEEN YOU & US Communication between you and us
We want you to have an amazing experience with IQD. That’s why you will communicate only wit h At hosso that there is no miscommunication or misunderstandings between team members.Chanel (the dog) is our inspiration in the office.
EASY COMMUNICATION:
We will have offline meetings for briefing at your
office or our HQ.
OFFLINE MEETINGS
Anytime of the day, you can give us a call 24/7 for
anything that you might need.
PHONEMEETINGS
Whenever you need us we are always available on
Skype to solve your problems.
SKYPEMEETINGS
Athos Zenios will be your digital account executive that will take care of everything that you might
need.
Picture Placeholder
JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 39
WHAT OUR CLIENTS SAY ABOUT USWhat some of our clients say about us
“IQD is a great company to work with. They are very helpful, ent husiastic and it's agift to work with them i n all thi ngs digital and social media-wise. I highlyrecommend IQDigital Agency.” - Tony Wightman-Ex Marketing Manager for MarsChocolate /Wellwood Consulting
“We hired Al exander Novicov over a year ago to be our non executive director and
IQDigital Agency to hel p us wit h our digital marketing activities. I woul d have tohonestly say it was a gr eat decision; IQD genuinely cares and goes way beyond hi scall of duty” - Sade Akinosho - Khairmax Ltd
“We can’t thank Alexander and IQD enough for completely redesigni ng ourwebsite and helping us with all our social media! They were a pleasure to workwith; upmost professional at all times and spoke with a clear under standi ng wit h allhe was doing”Alia – H&C Accounting
“In the beginning we were hesitant to work with IQD due to their pricing, butlooking back today it was worth m uch more than t he initial price. Above & beyondexpectations.”Andreas Louca – eSelis
12 3
JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 40
CUSTOMER TESTIMONIALSWe have more than 29 customer testimonials, here are a few.
… "I’ve had the privilege of working withAlex as from 2013 till now and in thattime I have known Alex to be a well-grounded and down to earth businessprofessional .I strongly recommend himfor future work as a digital mediastrategist.
MARCOS KOMODROMOSCharter PR Practitioner
… IQDigital has been our digital partnerfor more than 5 years. Their experienceand professionalism help us to receiveexcellent results. I highly recommendthem.
VINA KOLIANDRICFO, EKA Group
… Alexander is a very hard working andfocused individual. He brings a good levelof business experience to any project thathe undertakes and I would be happy torecommend his services.
PANAYIOTA KYRIAKOUMarketing Manager, DJKGroup
PicturePlaceholder
PicturePlaceholder
PicturePlaceholder
NEVER ACCEPT AVERAGE ALWAYS DEMAND THE BEST.
“Alexander Novicov- CEO”
THANK YOU!Are you ready to take your brand to the next level?
23 Agias Paraskevis Nicosia, Cyprus
22 101 935
Cyprus Office:
Fb.com/IQDAgency
@alexnovicov / @iqdagency
www.iqd.agency
Get inspired on:
44 Broadway, Stratford
020 3130 0451
UK Office: