ipx portugal market overview
TRANSCRIPT
Global Payment & Messaging
Country Manager: Madalena Jusek
Technical support:
Ericsson IPX Portugal
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Market overview
~ 14,9 million mobile subscribers Mobile penetration ~ 149 % Operators and market share (end 2008)*
– Optimus 18%– TMN 42%– Vodafone 40%
Pre-paid SIM cards account for approximately 73% of the Portuguese market, and the proportion is expected to increase
Source: EMC
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Premium Content Overview Total Premium content market size 2008 ~ € 40 million
– € 40 million through operator channels
Average monthly SMS/subscriber ~ 33 (market total: 4,1 billion messages)
Average monthly MMS/subscriber < 1 (market total: 29 million messages)
Average monthly ARPU VDF~ € 18 Average monthly ARPU TMN~ € 15 Average monthly ARPU SONAECOM~ € 13
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Content & Price Guidelines
Overview of Content/service price levels:– SMS chat, Quizzes ~ € 0,30 – 0,40– Voting ~ € 0,50 – 0,60– Logos, background pictures, ring tones: ~ € 1,00 – 2,00– Games: ~ € 3,00 – 4,00
Most popular services in Portugal:– SMS Quizzes, SMS Chat (especially on Television)– Ringtones– Games– Images (wallpapers, postcards)
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Business model
Monthly connection- and short code feeDepends on the market, short code type (shared/dedicated/vanity) and service type
Revenue share on premium chargesThe operator retains their revenue share (varies among operators and markets). IPX’s customer keeps the majority of the revenue (IPX keeps about 10%)
SMS MT ChargesSending SMS MT to end-users is charged on a per-message basis. The cost depends on the terminating operator and volumes
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Off portal’s global dilemma
Content Provider
Service Provider
Service Provider
Content Provider
Service Provider
Content Provider
Service Provider
Content Provider
Operator Operator Operator Operator Operator Operator
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Content Provider
ServiceProvider
Service Provider
Content Provider
Service Provider
Content Provider
Service Provider
Content Provider
IPX simplifies businessOne stop global connection and collection
Ericsson IPX
Operator Operator Operator Operator Operator Operator
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Content & Services Information
Tariff classes ~ € 0,15 – € 4,00 VAT: 20% P-SMS MO (only) offered by all operators Multiple messages allowed, but maximum price stipulated by at
least some of the operators (foremostly Optimus)
Guidelines for the Portuguese market: www.anacom.pt Operator payout after VAT ~ 35 – 55 % dependent of priceclass
and on volume
All P-SMS MO and MT services must be informed to the operator before launch
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14/221 09-FGC 101 0169 Uen Rev A Commercial in confidence IPX Country Presentation Portugal 2007-12-1910