ipx portugal market overview

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Global Payment & Messaging Country Manager: Madalena Jusek [email protected] Technical support: [email protected] Ericsson IPX Portugal

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Page 1: IPX Portugal Market Overview

Global Payment & Messaging

Country Manager: Madalena Jusek

[email protected]

Technical support:

[email protected]

Ericsson IPX Portugal

Page 2: IPX Portugal Market Overview

Top right corner for field-mark, customer or partner logotypes. See Best practice for example.

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14/221 09-FGC 101 0169 Uen Rev A Commercial in confidence IPX Country Presentation Portugal 2007-12-192

Market overview

~ 14,9 million mobile subscribers Mobile penetration ~ 149 % Operators and market share (end 2008)*

– Optimus 18%– TMN 42%– Vodafone 40%

Pre-paid SIM cards account for approximately 73% of the Portuguese market, and the proportion is expected to increase

Source: EMC

Page 3: IPX Portugal Market Overview

Top right corner for field-mark, customer or partner logotypes. See Best practice for example.

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Premium Content Overview Total Premium content market size 2008 ~ € 40 million

– € 40 million through operator channels

Average monthly SMS/subscriber ~ 33 (market total: 4,1 billion messages)

Average monthly MMS/subscriber < 1 (market total: 29 million messages)

Average monthly ARPU VDF~ € 18 Average monthly ARPU TMN~ € 15 Average monthly ARPU SONAECOM~ € 13

Page 4: IPX Portugal Market Overview

Top right corner for field-mark, customer or partner logotypes. See Best practice for example.

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Content & Price Guidelines

Overview of Content/service price levels:– SMS chat, Quizzes ~ € 0,30 – 0,40– Voting ~ € 0,50 – 0,60– Logos, background pictures, ring tones: ~ € 1,00 – 2,00– Games: ~ € 3,00 – 4,00

Most popular services in Portugal:– SMS Quizzes, SMS Chat (especially on Television)– Ringtones– Games– Images (wallpapers, postcards)

Page 5: IPX Portugal Market Overview

Top right corner for field-mark, customer or partner logotypes. See Best practice for example.

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14/221 09-FGC 101 0169 Uen Rev A Commercial in confidence IPX Country Presentation Portugal 2007-12-195

Business model

Monthly connection- and short code feeDepends on the market, short code type (shared/dedicated/vanity) and service type

Revenue share on premium chargesThe operator retains their revenue share (varies among operators and markets). IPX’s customer keeps the majority of the revenue (IPX keeps about 10%)

SMS MT ChargesSending SMS MT to end-users is charged on a per-message basis. The cost depends on the terminating operator and volumes

Page 6: IPX Portugal Market Overview

Top right corner for field-mark, customer or partner logotypes. See Best practice for example.

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Slide subtitle 24 pt

Text 24 pt

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14/221 09-FGC 101 0169 Uen Rev A Commercial in confidence IPX Country Presentation Portugal 2007-12-196

Off portal’s global dilemma

Content Provider

Service Provider

Service Provider

Content Provider

Service Provider

Content Provider

Service Provider

Content Provider

Operator Operator Operator Operator Operator Operator

Page 7: IPX Portugal Market Overview

Top right corner for field-mark, customer or partner logotypes. See Best practice for example.

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14/221 09-FGC 101 0169 Uen Rev A Commercial in confidence IPX Country Presentation Portugal 2007-12-197

Content Provider

ServiceProvider

Service Provider

Content Provider

Service Provider

Content Provider

Service Provider

Content Provider

IPX simplifies businessOne stop global connection and collection

Ericsson IPX

Operator Operator Operator Operator Operator Operator

Page 8: IPX Portugal Market Overview

Top right corner for field-mark, customer or partner logotypes. See Best practice for example.

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14/221 09-FGC 101 0169 Uen Rev A Commercial in confidence IPX Country Presentation Portugal 2007-12-198

Content & Services Information

Tariff classes ~ € 0,15 – € 4,00 VAT: 20% P-SMS MO (only) offered by all operators Multiple messages allowed, but maximum price stipulated by at

least some of the operators (foremostly Optimus)

Guidelines for the Portuguese market: www.anacom.pt Operator payout after VAT ~ 35 – 55 % dependent of priceclass

and on volume

All P-SMS MO and MT services must be informed to the operator before launch

Page 9: IPX Portugal Market Overview

Madalena [email protected]

+351 919560297

PLEASE CONTACT US FOR

A CUSTOMISED OFFER

Page 10: IPX Portugal Market Overview

Top right corner for field-mark, customer or partner logotypes. See Best practice for example.

Slide title 40 pt

Slide subtitle 24 pt

Text 24 pt

Bullets level 2-520 pt

14/221 09-FGC 101 0169 Uen Rev A Commercial in confidence IPX Country Presentation Portugal 2007-12-1910