ipsos mori top cities: global survey of the world's favourite cities

Summer 2013

PART ONE:

The World’s Favourite Cities

Methodology

• The questions were placed on Global @dvisor Wave 42 (G@42), an Ipsos survey

conducted between 5-19 February 2013

• The survey is conducted monthly in 24 countries around the world via the Ipsos

Online Panel system. The countries covered are: Argentina, Australia, Belgium,

Brazil, Canada, China, France, Great Britain, Germany, Hungary, India, Indonesia,

Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea,

Spain, Sweden, Turkey and the United States of America

• The research is based on an international sample of 18,147 adults aged 18-64 in the

US and Canada, and age 16-64 in all other countries. Sample size is approximately

1,000 per country, with the exception of Argentina, Belgium, Hungary, Indonesia,

Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and

Turkey, where each have a sample of approximately 500

• Weighting was then employed to balance demographics and ensure that the

sample's composition reflects that of the adult population according to the most

recent country Census data

The Questions

• Respondents were presented with a list of 48 world cities, and asked three

questions:

• “Based on what you have seen yourself, or heard from others, which three cities in the

world do you think are best….”

(a) to do business in

(b) to live in

(c) to visit

• From these three questions, we have calculated an overall score: The Ipsos Cities

Index. This simple measure is produced by adding up the percentages choosing the

city at each question

• For example, 12% of the global sample say Zurich is one of the best places to do

business in. Some 21% single it out as one of the best places to live, with 8% putting it

on their “best place to visit” list. This gives it an Ipsos Cities Index score of 41 points

• The “Europe’s top city” findings are based on the ratings given by respondents in the

11 European countries covered in the survey

The Ipsos Cities Index:

OVERALL WINNER

The World’s Favourite City:

New York

See the interactive infographic online at:

www.ipsos-mori.com/topcities

http://www.ipsos-mori.com/_assets/topcity/index.html

http://www.ipsos-mori.com/topcities



TO DO BUSINESS IN

Best place to do business:

New York

TO LIVE IN

Best Place to Live:

Zurich

TO VISIT

Best Place to Visit:

Paris

The World’s Top Cities…according to global citizens

Ipsos Cities Index:

TOP 5 Overall

New York 68

London 52

Paris 52

Abu Dhabi 47

Sydney 44

TOP 5 Do business in

New York 30

Abu Dhabi 22

Hong Kong 21

Tokyo 19

London 18

The Ipsos Cities Survey was conducted online in 24 countries around the world, during February 2013. A total of 18,147 people were asked three questions: “Based on what

you have seen yourself, or heard about from others, which three cities in the world do you think are the best to...(a) live (b) work and (c) do business in?”

TOP 5 Live in

Zurich 21

Sydney 20

London 17

Paris 17

New York 16

TOP 5 Visit

Paris 28

New York 22

Rome 20

London 17

Sydney 16

The World’s Top Cities…according to global citizens Rank 1 - 24 Overall Do business % Live % Visit %

New York 68 30 16 22

London 52 18 17 17

Paris 52 7 17 28

Abu Dhabi 47 22 14 11

Sydney 44 8 20 16

Zurich 41 12 21 8

Tokyo 39 19 9 11

Hong Kong 33 21 5 7

Los Angeles 30 10 10 10

Rome 30 2 8 20

Berlin 29 11 12 6

Toronto 27 6 15 6

Singapore 25 10 8 7

Amsterdam 22 4 10 8

Beijing 22 14 3 5

Stockholm 21 4 13 4

Washington 18 8 6 4

Rio de Janeiro 17 3 4 10

Oslo 16 3 10 3

Madrid 16 3 5 8

Auckland 16 2 8 6

Shanghai 16 11 2 3

Istanbul 15 4 4 7

Osaka 14 6 4 4

Rank 25 - 48 Overall Do business % Live % Visit %

Copenhagen 13 2 8 3

Bangkok 13 4 2 7

Helsinki 12 2 7 3

Chicago 12 5 4 3

Mecca 11 3 4 4

Cairo 11 2 1 8

Brussels 10 4 4 2

Moscow 10 5 2 3

Boston 10 4 4 2

Mumbai 9 4 2 3

Cape Town 9 2 3 4

Seoul 9 3 3 3

Mexico City 8 2 2 4

Kuala Lumpur 8 3 2 3

Sao Paulo 7 3 2 2

Buenos Aires 7 2 2 3

Guangzhou 6 4 1 1

Jakarta 5 2 1 2

Budapest 4 1 1 2

Casablanca 4 1 1 2

Warsaw 3 1 1 1

Tel Aviv 3 1 1 1

Tehran 1 1 0 0

Karachi 0 0 0 0

The World’s Top Cities…according to

global citizens aged under 35


New York 32

Tokyo 21

Abu Dhabi 21

Hong Kong 20

London 17

TOP 5 Live in

London 21

New York 21

Paris 19

Sydney 17

Zurich 16

TOP 5 Visit

Paris 29

New York 24

Rome 20

London 18

Tokyo 13

The Ipsos Cities Survey was conducted online in 24 countries around the world, during February 2013. A total of 7,107 people aged under 35, and a total of 4,800

people aged 50-64 were asked three questions: “Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are

the best to...(a) live (b) work and (c) do business in?”

The World’s Top Cities…according to global

citizens aged 50-64


New York 28

Hong Kong 23

Abu Dhabi 20

London 20

Tokyo 18

TOP 5 Live in

Zurich 28

Sydney 24

Toronto 18

Stockholm 17

London 15

TOP 5 Visit

Paris 28

Rome 21

New York 19

Sydney 18

London 16

PART TWO:

The View from Each Country

The View from Each Country

• This section presents the views of publics from each of the 48 countries covered in the

survey

• For each country, we show the “top 10” cities, based on the overall Ipsos Cities Index

score

• We also show the top 10 cities for each of our three questions, including the

percentage who single out that city as one of their “favourites”

• The full ranking for each country is available on request

Argentina

How the Argentinean Public See the World’s Cities

Top 10

Overall Do business in Live in Visit

Paris 65 New York 31 Paris 23 Paris 36

New York 65 Tokyo 28 Buenos Aires 20 Rome 26

Tokyo 53 Abu Dhabi 22 Sydney 19 New York 18

Abu Dhabi 48 Hong Kong 21 Zurich 18 Cairo 18

Rome 43 Los Angeles 15 Toronto 17 Madrid/

Abu Dhabi

14

Buenos Aires 42 Beijing 13 New York 16 Rio de Janeiro 14

Los Angeles 41 Buenos Aires 13 Los Angeles 15 Sydney 12

Rio de Janeiro 37 Washington 12 London 14 Tokyo 12

Sydney 35 London 10 Rio de Janeiro 14 Los Angeles 11

London 34 Sao Paulo 10 Rome 13 London 10



Australia

How the Australian Public See the World’s Cities

Top 10


Sydney 90 New York 35 Sydney 51 Paris 27

New York 79 Abu Dhabi 28 London 19 New York 27

London 59 Hong Kong 27 Auckland 19 London 20

Abu Dhabi 55 Sydney 24 Zurich 18 Rome 20

Paris 45 Beijing 22 Toronto 18 Sydney 15

Hong Kong 43 London 20 New York 17 Abu Dhabi 13

Singapore 43 Singapore 20 Paris 15 Toronto 13

Auckland 36 Tokyo 16 Abu Dhabi 14 Auckland 12

Toronto 35 Shanghai 13 Stockholm 13 Tokyo 11

Zurich 32 Zurich 9 Singapore 13 Los Angeles 11



Belgium

How the Belgian Public See the World’s Cities

Top 10


New York 61 Abu Dhabi 22 Zurich 28 New York 29

London 54 Zurich 21 Brussels 23 Paris 23

Zurich 54 New York 20 Stockholm 21 London 19

Brussels 49 London 19 Oslo 19 Rome 18

Paris 47 Brussels 18 Abu Dhabi 18 Sydney 16

Abu Dhabi 47 Hong Kong 16 London 16 Berlin 10

Sydney 45 Tokyo 14 Sydney 16 Madrid 10

Stockholm 37 Sydney 13 Amsterdam 14 Los Angeles 10

Oslo 33 Toronto 12 Paris 13 Rio de Janeiro 9

Toronto 32 Paris 11 Toronto/

Copenhagen

13 Amsterdam/

Cape Town/

Brussels

8



Brazil

How the Brazilian Public See the World’s Cities

Top 10


New York 85 New York 36 Paris 27 Paris 41

Paris 77 Sao Paulo 29 New York 24 New York 25

Abu Dhabi 58 Abu Dhabi 25 Sao Paulo 20 Rome 19

Sao Paulo 55 Tokyo 24 London 18 Rio de Janeiro 18

Rio de Janeiro 47 Hong Kong 18 Rio de Janeiro 18 Abu Dhabi 17

Tokyo 45 Los Angeles 13 Abu Dhabi 16 Madrid 16

London 42 Shanghai 11 Toronto 14 London 14

Los Angeles 39 Beijing 11 Los Angeles 14 Los Angeles 12

Madrid 35 Rio de Janeiro 11 Zurich 13 Amsterdam 11

Rome 32 London/

Washington

10 Madrid 13 Tokyo 11



Canada

How the Canadian Public See the World’s Cities

Top 10


Toronto 83 New York 41 Toronto 42 Paris 33

New York 72 Toronto 32 Sydney 27 Sydney 26

Sydney 59 Hong Kong 28 Zurich 25 Rome 25

Paris 52 Tokyo 22 Stockholm 19 New York 19

London 49 Abu Dhabi 22 London 15 London 18

Zurich 45 Beijing 18 Paris 15 Amsterdam 12

Abu Dhabi 40 London 16 Oslo 14 Rio de Janeiro 12

Rome 35 Zurich 10 Amsterdam 13 Zurich 10

Hong Kong 35 Shanghai 10 Copenhagen 12 Los Angeles 10

Tokyo 34 Los Angeles 9 New York 12 Abu Dhabi/

Auckland

10



How the Chinese Public See the World’s Cities

Top 10


Hong Kong 87 New York 46 Singapore 40 Paris 39

Paris 72 Hong Kong 45 Sydney 32 Beijing 24

Singapore 69 Shanghai 33 Hong Kong 25 Singapore 18

New York 65 Beijing 19 Toronto 22 Hong Kong 17

Shanghai 64 Los Angeles 15 Shanghai 21 Rome 16

Beijing 59 Paris 14 Paris 19 Cairo 15

Sydney 50 Guangzhou 14 Zurich 19 London 14

Toronto 33 Washington 13 Beijing 16 Sydney 13

Zurich 32 London 11 Auckland 10 New York 13

Los Angeles 32 Tokyo/Singapore 11 Los Angeles 9 Tokyo 11



France

How the French Public See the World’s Cities

Top 10


Paris 93 London 29 Paris 34 Paris 38

New York 76 Zurich 25 Zurich 26 New York 30

Sydney 69 New York 25 Sydney 24 Sydney 22

London 63 Sydney 23 New York 21 Rome 19

Zurich 57 Paris 21 London 17 London 17

Toronto 46 Toronto 20 Toronto 16 Los Angeles 10

Abu Dhabi 39 Abu Dhabi 18 Berlin 14 Toronto 10

Berlin 33 Berlin 13 Abu Dhabi 14 Rio de Janeiro 10

Oslo 30 Brussels 13 Oslo 13 Tokyo 9

Brussels 28 Oslo 10 Stockholm 12 Amsterdam 8



Germany

How the German Public See the World’s Cities

Top 10


Berlin 72 New York 35 Berlin 39 Sydney 22

New York 67 Berlin 24 Zurich 37 New York 20

Zurich 64 London 23 Stockholm 19 Abu Dhabi 17

London 49 Abu Dhabi 23 Oslo 18 Paris 16

Abu Dhabi 49 Hong Kong 20 London 14 Rome 16

Sydney 40 Zurich 19 Amsterdam 14 Los Angeles 14

Paris 33 Tokyo 16 Copenhagen 13 London 12

Stockholm 31 Beijing 11 Sydney 13 Cape Town 12

Los Angeles 31 Shanghai 10 New York 12 Rio de Janeiro 11

Amsterdam 29 Singapore 10 Paris 11 Auckland 10



Hungary

How the Hungarian Public See the World’s Cities

Top 10


Zurich 90 Zurich 30 Zurich 42 Paris 22

London 65 Abu Dhabi 21 London 29 Sydney 20

New York 53 New York 21 Berlin 24 London 19

Berlin 50 Hong Kong 20 Sydney 23 Zurich 18

Sydney 49 London 17 New York 16 Rome 18

Abu Dhabi 47 Beijing 17 Budapest 13 New York 16

Paris 37 Berlin 15 Abu Dhabi 13 Abu Dhabi 13

Amsterdam 30 Moscow 15 Amsterdam 12 Rio de Janeiro 12

Los Angeles 28 Tokyo 13 Brussels 11 Amsterdam 11

Stockholm/

Rome

27 Los Angeles 10 Paris/

Stockholm

10 Berlin/

Los Angeles

11



How the Indian Public See the World’s Cities

Top 10


Singapore 83 Mumbai 36 Mumbai 29 Singapore 26

Mumbai 80 Singapore 28 Singapore 29 Paris 24

New York 67 Abu Dhabi 27 London 26 London 20

London 66 New York 23 New York 24 New York 20

Abu Dhabi 63 London 20 Abu Dhabi 20 Abu Dhabi 16

Paris 50 Hong Kong 15 Paris 17 Sydney 15

Sydney 40 Beijing 11 Sydney 15 Mumbai 15

Los Angeles 36 Tokyo 10 Los Angeles 13 Zurich 14

Hong Kong 34 Sydney 10 Zurich 12 Los Angeles 14

Zurich 30 Paris 9 Washington 10 Bangkok 12



Indonesia

How the Indonesian Public See the World’s Cities

Top 10


Singapore 98 Singapore 44 Singapore 36 Paris 37

Paris 62 Hong Kong 30 Jakarta 21 Mecca 20

Jakarta 54 Jakarta 27 Paris 19 Singapore 18

Tokyo 50 New York 24 Sydney 19 Tokyo 17

Hong Kong 47 Abu Dhabi 19 London 15 Rome 15

Abu Dhabi 44 Tokyo 18 Tokyo 15 London 14

London 40 Beijing 12 Amsterdam 14 Osaka 14

Mecca 40 Guangzhou 12 Abu Dhabi 14 Seoul 14

New York 39 London 11 Mecca 14 Sydney 12

Sydney 38 Shanghai 11 Osaka 14 Amsterdam 11



How the Italian Public See the World’s Cities

Top 10


New York 77 Abu Dhabi 35 Zurich 31 New York 33

Abu Dhabi 70 Zurich 24 Sydney 26 Paris 28

Zurich 64 New York 24 Berlin 24 London 21

Sydney 58 Tokyo 20 Abu Dhabi 21 Sydney 21

London 57 London 18 New York 20 Rome 18

Berlin 48 Berlin 16 London 18 Abu Dhabi 14

Paris 45 Hong Kong 16 Stockholm 15 Tokyo 12

Tokyo 39 Shanghai 13 Copenhagen 14 Los Angeles 12

Rome 30 Beijing 12 Oslo 13 Rio de Janeiro 10

Los Angeles 25 Sydney 11 Paris 12 Amsterdam 9



How the Japanese Public See the World’s Cities

Top 10


Tokyo 161 Tokyo 65 Tokyo 54 Tokyo 42

New York 94 New York 45 Osaka 28 New York 27

Osaka 85 Osaka 36 Zurich 22 Osaka 21

Zurich 51 London 13 New York 22 Paris 19

Sydney 45 Los Angeles 12 Sydney 19 Zurich 18

Paris 40 Zurich 11 Stockholm 14 Rome 16

London 39 Sydney 10 Paris 12 Sydney 16

Stockholm 32 Singapore 10 London 11 London 15

Singapore 32 Paris 9 Toronto 11 Singapore 11

Los Angeles 31 Stockholm 8 Singapore 11 Stockholm 10



Mexico

How the Mexican Public See the World’s Cities

Top 10


Paris 66 Tokyo 30 Toronto 29 Paris 34

New York 63 New York 30 Paris 23 Rome 21

Tokyo 62 Los Angeles 22 Los Angeles 19 New York 18

Los Angeles 50 Mexico City 20 London 19 Tokyo 17

Toronto 49 Hong Kong 20 Mexico City 18 London 16

Mexico City 48 Abu Dhabi 14 Zurich 17 Madrid 15

London 44 Beijing 13 Tokyo 15 Rio de Janeiro 15

Madrid 36 Washington 11 New York 15 Cairo 14

Zurich 33 Chicago 11 Sydney 14 Toronto 11

Hong Kong 33 Madrid 10 Chicago 13 Buenos Aires 11



Poland

How the Polish Public See the World’s Cities

Top 10


Paris 57 Hong Kong 25 Zurich 27 Rome 38

New York 55 New York 25 New York 23 Paris 36

London 52 Berlin 22 London 22 Cairo 26

Zurich 51 Zurich 21 Berlin 21 Rio de Janeiro 18

Rome 45 London 20 Abu Dhabi 21 Madrid 11

Berlin 45 Tokyo 16 Oslo 20 London 10

Abu Dhabi 44 Abu Dhabi 15 Los Angeles 16 Bangkok 10

Hong Kong 40 Beijing 14 Paris 15 Tokyo 8

Tokyo 36 Moscow 10 Stockholm 14 Sydney 8

Los Angeles 31 Los Angeles 9 Amsterdam 12 Abu Dhabi/

Mumbai

8



Russia

How the Russian Public See the World’s Cities

Top 10


Paris 68 Moscow 28 Paris 21 Paris 41

London 52 New York 27 Stockholm 20 Rome 30

Moscow 49 London 18 Berlin 20 Rio de Janeiro 20

Berlin 47 Hong Kong 18 London 17 London 17

Rome 44 Berlin 17 Zurich 17 Tokyo 13

New York 44 Tokyo 16 Helsinki 15 Abu Dhabi 12

Abu Dhabi 38 Beijing 16 Abu Dhabi 14 Madrid 10

Tokyo 37 Shanghai 13 Sydney 14 Berlin 10

Zurich 34 Zurich 12 Oslo 13 Los Angeles 10

Los Angeles/

Rio de Janeiro

30 Abu Dhabi 12 Amsterdam/

Moscow

13 Bangkok 9



Saudi Arabia

How the Saudi Arabian Public See the World’s Cities

Top 10


Abu Dhabi 168 Abu Dhabi 68 Abu Dhabi 55 Abu Dhabi 45

Mecca 130 Mecca 42 Mecca 52 Istanbul 43

Istanbul 99 Istanbul 25 Istanbul 31 Mecca 36

London 54 Cairo 14 London 20 London 20

Paris 40 Kuala Lumpur 14 Paris 14 Paris 18

Kuala Lumpur 38 London 14 Kuala Lumpur 12 Kuala Lumpur 12

Cairo 29 Beijing 12 Tokyo 9 Rome 10

Tokyo 22 Shanghai 9 Cairo 8 Jakarta 8

Rome 20 Paris 8 Washington 7 Casablanca 8

Casablanca 20 New York/Tokyo 7 Zurich/Rome/

Casablanca

6 Madrid/Cairo

Los Angeles/

Zurich

7



South Africa

How the South African Public See the World’s Cities

Top 10


New York 81 New York 37 Cape Town 34 Paris 30

London 74 London 31 Sydney 32 Rome 23

Cape Town 64 Abu Dhabi 31 London 27 New York 23

Abu Dhabi 59 Hong Kong 27 New York 21 Cape Town 19

Sydney 53 Beijing 24 Zurich 20 Rio de Janeiro 18

Paris 49 Tokyo 19 Auckland 20 London 16

Zurich 38 Washington 11 Abu Dhabi 15 Bangkok 14

Hong Kong 36 Sydney 11 Paris 14 Abu Dhabi 13

Rome 32 Cape Town 11 Toronto 14 Amsterdam 12

Los Angeles/

Beijing/

Auckland

31 Singapore/

Bangkok

9 Los Angeles 11 Los Angeles 12



South Korea

How the South Korean Public See the World’s Cities

Top 5


Seoul 66 Hong Kong 30 Seoul 29 Paris 22

New York 62 Shanghai 24 Zurich 26 New York 22

Hong Kong 52 New York 24 Auckland 25 Tokyo 19

Sydney 49 Seoul 21 Sydney 23 Sydney 19

Singapore 48 Beijing 20 Singapore 19 Seoul/

Hong Kong

16

Paris 42 Guangzhou 18 Toronto 19 London 14

Zurich 42 Singapore 15 New York 16 Singapore 14

Auckland 38 Bangkok 14 Paris 15 Zurich 13

Tokyo 34 Tokyo 10 Helsinki 15 Rome 12

Toronto 34 Los Angeles 9 London 13 Bangkok/Osaka 12



How the Spanish Public See the World’s Cities

Top 10


New York 82 Abu Dhabi 39 Stockholm 24 New York 35

Abu Dhabi 65 New York 29 Zurich 22 Paris 25

London 50 Hong Kong 24 Berlin 19 Rome 21

Paris 45 London 18 London 18 London 14

Berlin 43 Tokyo 18 New York 18 Amsterdam 13

Zurich 39 Beijing 17 Oslo 17 Sydney 12

Tokyo 36 Berlin 17 Abu Dhabi 16 Tokyo 12

Stockholm 34 Zurich 12 Madrid 15 Cairo 11

Amsterdam 32 Shanghai 12 Amsterdam 15 Rio de Janeiro 11

Hong Kong 32 Washington 8 Toronto 15 Abu Dhabi 10



Sweden

How the Swedish Public See the World’s Cities

Top 10


New York 94 New York 32 Stockholm 55 New York 42

Stockholm 85 London 25 Oslo 34 London 31

London 69 Hong Kong 22 Copenhagen 22 Sydney 21

Oslo 46 Beijing 19 New York 20 Rome 20

Berlin 39 Stockholm 18 Berlin 16 Paris 13

Hong Kong 34 Tokyo 17 Toronto 15 Los Angeles 13

Sydney 34 Shanghai 16 London 13 Stockholm 12

Copenhagen 33 Singapore 16 Zurich 13 Amsterdam 8

Tokyo 30 Berlin 15 Helsinki 12 Berlin 8

Zurich 28 Abu Dhabi 13 Paris 10 Copenhagen/ Auckland/Bangkok/

Hong Kong/Tokyo/

Rio de Janeiro/

Kuala Lumpur

8



Turkey

How the Turkish Public See the World’s Cities

Top 10


Istanbul 105 Istanbul 30 Istanbul 42 Istanbul 33

New York 57 New York 21 Zurich 21 Paris 30

Paris 53 Abu Dhabi 20 New York 19 Rome 28

Rome 47 Tokyo 19 Paris 18 New York 17

Sydney 39 Berlin 18 Sydney 18 Cairo 15

Tokyo 38 Hong Kong 18 Rome 15 Sydney 14

Abu Dhabi 38 Beijing 16 London 14 Rio de Janeiro 13

Zurich 35 Moscow 12 Amsterdam 14 Madrid 11

London 34 London 11 Los Angeles 13 Amsterdam 10

Los Angeles 33 Zurich 11 Berlin 11 Mecca 10



United Kingdom

How the British Public See the World’s Cities

Top 5


New York 90 London 40 Sydney 34 New York 33

London 81 New York 37 London 26 Sydney 27

Sydney 68 Abu Dhabi 26 Auckland 22 Rome 17

Abu Dhabi 49 Hong Kong 25 New York 20 London 15

Hong Kong 42 Tokyo 21 Toronto 20 Paris 14

Auckland 37 Zurich 15 Zurich 17 Los Angeles 13

Zurich 36 Beijing 15 Stockholm 12 Auckland 13

Tokyo 36 Berlin 12 Abu Dhabi 12 Rio de Janeiro 11

Toronto 34 Shanghai 12 Paris 10 Abu Dhabi 11

Los Angeles/

Paris

28 Washington/

Singapore

10 Los Angeles/

Amsterdam/

Copenhagen/

Oslo

10 Tokyo/Toronto 10



United States

How the American Public See the World’s Cities

Top 10


New York 84 New York 42 Sydney 23 Paris 25

Sydney 52 Hong Kong 25 New York 21 Rome 25

London 50 Tokyo 23 Boston 20 Sydney 23

Paris 43 Los Angeles 18 Toronto 19 London 21

Los Angeles 43 London 14 Washington 17 New York 21

Washington 43 Beijing 14 Zurich 16 Amsterdam 12

Rome 39 Washington 14 Los Angeles 16 Rio de Janeiro 12

Boston 38 Chicago 14 London 15 Washington 12

Tokyo 37 Abu Dhabi 13 Paris 13 Zurich 10

Zurich 36 Zurich 10 Chicago 13 Los Angeles/

Auckland/

Boston

9



PART THREE:

Europe’s Favourite Cities

Europe’s favourite cities

• In this final part of our report, we have focused on Europe.

• We took the 18 European cities covered in our research:

Amsterdam, Berlin, Brussels, Budapest, Copenhagen, Helsinki, Istanbul, London, Madrid,

Moscow, Oslo, Paris, Rome, Stockholm, Warsaw, Zurich

• …and we looked at the views of people in the 11 European countries included in

the survey:

Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, Spain, Sweden, Turkey

• In what follows, therefore, we present the “top European cities” - as seen by the public

across Europe

Europe’s Favourite City:

London

Europe’s Top Cities…according to European citizens

Combined scores across 11 European countries

TOP 5 Overall

London 626

Zurich 552

Paris 532

Berlin 464

Rome 348


London 238

Zurich 202

Berlin 177

Moscow 90

Brussels 78

TOP 5 Live in

Zurich 281

Stockholm 216

Berlin 208

London 204

Oslo 172

TOP 5 Visit

Paris 286

Rome 243

London 184

Amsterdam 98

Madrid 91


you have seen yourself, or heard about from others, which three cities in the world do you think are the best to...(a) live (b) work and (c) do business in?’’ This data is based

on the views of people in 11 European countries, focusing on the 18 European cities covered in the survey.

Europe’sTop Cities…according to European citizens

Rank 1 - 16 Overall Do business Live Visit

London 626 238 204 184

Zurich 552 202 281 69

Paris 532 78 168 286

Berlin 464 177 208 79

Rome 348 23 82 243

Stockholm 343 68 216 59

Amsterdam 292 63 131 98

Oslo 272 51 172 49

Istanbul 194 55 53 86

Brussels 191 78 78 35

Copenhagen 189 30 115 44

Helsinki 176 35 99 42

Madrid 175 27 57 91

Moscow 161 90 28 43

Budapest 74 15 23 36

Warsaw 48 18 12 18

Combined scores across 11 European countries

The Ipsos Cities Survey was conducted online in 24 countries around the world, during February 2013. A total of 18,147 people were asked three questions: “Based on what you

have seen yourself, or heard about from others, which three cities in the world do you think are the best to...(a) live (b) work and (c) do business in?’’ This data is based on the

views of people in 11 European countries, focusing on the 18 European cities covered in the survey.

For more information contact:

Simon Atkinson

Assistant Chief Executive

Ipsos MORI

[email protected]


ipsos mori top cities: global survey of the world's favourite cities

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