ipsos arabnet beirut 2014
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Ipsos MENA presentation at ArabNet Beirut 2014TRANSCRIPT
The Digital Landscape2014
@IpsosMENA
@ElieAounLeader
Elie Aoun – MediaCT - MEAP President
20 million interviews per
year
5,000 clients
worldwide
Ranked 3rd largest Market Research
firm in the world
Publicly traded on Paris Stock
Exchange
1600+ full-time professionals
Direct presence in 85 countries
IPSOS TODAY
More than 1 million
interviews per year
800 clients in
MENA
Leading research agency in MENA
950+ full-time employees, 1,500+
freelance interviewers
Covering more than 20 MENA countries
IPSOS MENA TODAY
More than 25 years of experience
in the MENA market
What happened in 2013?
Our study started in 9 MENA countries
We talked with 25,928 people
Internet penetration
Increased in ALL countries
A Quick Pinch of Salt ….
Electronic Games
Penetration Increased
/remained stable.
Social Networks
penetration
Increased in
ALL countries Smartphones
penetration
Increased in ALL
countries
Online Streaming &
Online downloads
Penetration Increased
/remained stable.
Internet in
MENA (Key Markets)
INTERNET IN KSA
60% Internet Penetration
KSA
8.5 Million Internet Population
82% Internet Penetration
12.3 Million Internet Population
INTERNET IN UAE
75% Internet Penetration
5 Million Internet Population
63% Internet Penetration
9.4 Million Internet Population UAE
92% Internet Penetration
6.1 Million Internet Population
INTERNET IN EGYPT - Urban
26% Internet Penetration
5.5 Million Internet Population
Egypt
(Urban)44% Internet Penetration
9.2 Million Internet Population
INTERNET IN LEBANON
56% Internet Penetration
1.7 Million Internet Population
63% Internet Penetration
9.4 Million Internet Population
61% Internet Penetration
1.9 Million Internet Population
INTERNET IN KUWAIT
64% Internet Penetration
1.7 Million Internet Population
63% Internet Penetration
9.4 Million Internet Population Kuwait
79% Internet Penetration
2.1 Million Internet Population
INTERNET IN JORDAN
55% Internet Penetration
2.2 Million Internet Population
63% Internet Penetration
9.4 Million Internet Population Jordan
56% Internet Penetration
2.3 Million Internet Population
Social
Networks(Key Markets)
Social Media penetration Increased in all countries compared to last year.
Active daily users also increased in all countries compared to last year.
KSA UAE Egypt KuwaitLebanon Jordan
81% 87% 89% 87% 87% 95%
72% 71% 73% 76% 76% 94%
PENETRATION OF SOCIAL NETWORKS AMOUNG INTERNET USERS
95% 99% 99% 98%90%
99%93%
99%99% 98%
83%
100%
KSA UAE Egypt Lebanon Kuwait Jordan
PENETRATION OF AMOUNG SOCIAL NETWORK USERS
2012 2013
33%28%
19%18%
46%
10%
57%
43%35%
28%
48%
10%
KSA UAE Egypt Lebanon Kuwait Jordan
2012 2013
PENETRATION OF AMOUNG SOCIAL NETWORK USERS
Online
Streaming(Key Markets)
Online content streaming consumption Increased in all countries
compared to last year.
Kuwait
49%
Lebanon
23%
KSA
43%
2012- 51%
2013- 63%
KSA
2012- 42%
2013- 56%
Egypt
2012- 60%
2013- 60%
UAE
2012- 37%
2013- 37%
Lebanon
2012- 75%
2013- 86%
Jordan
2012- 62%
2013- 68%
Kuwait
PENETRATION OF ONLINE STREAMING AMOUNG Internet USERS
Online
Downloads(Key Markets)
More people now download content online when compared to last
year
UAE - 64%
KSA - 71%
Jordan - 55%
Lebanon - 68%
Kuwait - 51%
Egypt - 66%
HOW MANY OF THE INTERNET USERS DOWNLOAD CONTENT 2013
E-Games(Key Markets)
E-Games penetration slightly increased or remained stable in most
countries.
45%
29%
20%37%
37%
32%
PENETRATION OF E-GAMES AMOUNG TOTAL POPULATION -2013
KSA
UAE
EgyptKuwait
Lebanon
Jordan
45%
29%
20%37%
37%
32%
PENETRATION OF ONLINE GAMES AMOUNG E-GAMERS - 2013
KSA
UAE
EgyptKuwait
Lebanon
Jordan
38% Play Online
49% Play Online
57% Play Online
TOP DEVICE USED TO PLAY E-GAMES PER COUNTRY
KSA UAE Egypt Kuwait Lebanon Jordan
Smartphones(Key Markets)
Smartphones penetration increase in all countries with no
exceptions!
63%
79%
61%
72%
36%
63%
49%
69%
5%
6%
KSA UAE Egypt KuwaitLebanon
SMARTPHONES PENETRATION ACROSS TOTAL POPULATION*
*Not considering multiple devises
KSA UAE Egypt KuwaitLebanon
MOBILE INTERNET ACCESS ACROSS SMARTPHONE OWNERS*
*Not considering multiple devises
83%84% 68% 85% 90%
71% 68% 74%77% 84%
Thank You For Your
Trust !
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@IpsosMENA
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