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TRANSCRIPT
Market Health
IPR strategy in academic research
Christoffer Hermansson Project Manager CIP – Center for Intellectual Property University of Gothenburg and Chalmers University of Technology
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q Gives a legal right
q … and a control posi>on based on a legal claim
q Promote financial incen>ves
q Incen>vize progression
The Basic Ideas with Intellectual Property Rights (IPRs)
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q Tradi>onally used to block others
q A tool to build new ventures, collabora>ons, technology plaEorms
q To manage and govern open innova>on processes
IPRs -‐ staAc vs dynamic use
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q Legisla>on is somewhat harmonized within EU, but there are differencies q The basic principles applies
to each member state of EU
IPRs within the EU
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IPRs – Overview
Patents
Trademarks Design rights
Copyrights
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IPRs – Patent basics
-‐ Type of protec>on -‐ Technical func>on
-‐ Product -‐ Process/method -‐ Use
-‐ 20 (+5) years -‐ From the priority date
-‐ Date of first applica>on -‐ Geographical scope
-‐ Criteria -‐ Novelty -‐ Inven>ve step -‐ Industrial applicability
-‐ Maintenance -‐ Pay yearly fees -‐ Surveillance
-‐ Infringers
Na>onal applica>ons EPO applica>ons
European Unitary patent applica>on PCT applica>ons
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IPRs – Copyright basics -‐ Type of protec>on
-‐ Visual/literary/ar>s>c/database -‐ 70 years aYer death of creator -‐ 15 years from crea>on -‐ etc
-‐ Criteria -‐ Work height Individual performance) -‐ Collec>on of data (investment)
-‐ Maintenance -‐ Surveillance
-‐ Infringers
No applica>on or registra>on Automa>c protec>on upon crea>on
Narrow scope
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IPRs – Trademark basics
Registered Trademarks – wide scope -‐ Registra>on required Unregistered Trademarks – narrow scope
-‐ Type of protec>on -‐ Visual/wordmarks/logos -‐ Eternal
-‐ Criteria -‐ Dis>nc>ve -‐ (Dis>nc>ve through use)
-‐ Maintenance -‐ Pay yearly fees -‐ Surveillance
-‐ Infringers
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IPRs – Design right basics
Registered Design – wide scope -‐ Registra>on required Unregistered Design – narrow scope
-‐ Type of protec>on -‐ Visual/industrial design -‐ 25 years maximum -‐ 3 years
-‐ Criteria -‐ New -‐ Individual Character
-‐ Maintenance -‐ Pay yearly fees -‐ Surveillance
-‐ Infringers
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q Depends on the IPR…
q Patent q Copyright q Trademark q Design Rigths q (Trade secret)
q …and the rela>onship between.. q Creator/inventor q Company q University
IPRs – who has the potenAal claim?
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IPR strategies
StaAc and/or dynamic use of IPRs to leverage uAlizaAon strategies
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”The big pharma case vs. the academic researcher case”
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IPR strategy – the big pharma example
The compound Omeprazol
“25 years ago AB Astra launched Losec, the world's first proton-‐pump inhibitor, in the world market.
Swedish scienAsts had developed a drug that radically changed the treatment of pepAc ulcer and reflux
disease and Losec is today one of the most important innovaAons in the pharma industry”
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IPR strategy – the big pharma example Research overview
1966
1970 1980
1966 – The pep>culcer project starts
1973 – The substance H124/26 is discovered and forms the basis for all composi>ons in the project. The compound is further developed under the codename ”>moprazol”
1978 – A coopera>on with one of the inventors of the proton pump inhibitor is ini>ated
1979 – The project group comes up with the compound Omeprazol. Losec
1981 – A clinical trials program is ini>ated. The result is presented on a congress in 1982
1986 – The first patent applica>ons are registered
1988 – Losec is put on the market in 8 countries within Europe
1990
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?
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”The Purple Pill”!!
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Webpage
24HR service
TV-‐ads
NEXIUM OTC sales (by Pfizer!!)
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Patent
Poten>al IPR protec>on – NEXIUM OTC
Copyright Trademark Design Rights
NEXIUM
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The academic research project - organization
Professor/ research leader
Post docs -‐ 2
PhD students -‐ 3
Technicians/ Research assistents
-‐ 2
Msc students -‐ 4
Research group
Research on proteins that can potenAally increase understanding of the mechanisms
behind different diseases and idenAfy promising drug targets.
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The academic research project – timeline key publications
2007 2008 2009 2010 2011
Research group
2 publica>ons -‐ Impact factor
-‐ 10,896 -‐ 16,321 1 publica>on
-‐ Impact factor -‐ 10,345
1 publica>on -‐ Impact factor
-‐ 10,545
1 publica>on -‐ Impact factor
-‐ 9,565
2 publica>ons -‐ Impact factor
-‐ 5,467 -‐ 16,721
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The academic research project – what are the intellectual assets?
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IdenAfying potenAal IPRs in academic research
Research group Database
Data
Technical invenAon
Brand asset
Know how
Patent Copyright Trademark Design Rights Trade secrets
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IdenAfying potenAal IPRs in academic research for uAlizaAon
Researchers
Patent Copyright Trademark Design Rights Trade secrets
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Patent Copyright Trademark Design Rights
IPRs in academic research – what to look for (not an exhausAve list)
-‐ Technical inven>ons -‐ Patentable
inven>ons, see patent criteria
-‐ Patent applica>ons
-‐ Patents
-‐ Literary/ar>s>c work -‐ Manuals -‐ Drawings
-‐ SoYware -‐ Instruc>ons
-‐ Data -‐ Database
-‐ Dis>nc>ve terms -‐ Established terms
-‐ Research group
-‐ New designs with individual character
-‐ Prototypes
Trade secrets
-‐ Technical inven>ons -‐ Manuals -‐ Drawings -‐ Data -‐ SoYware Instruc>ons
Data -‐ Database -‐ Data correla>on -‐ etc