ipromo 2012 tarasov

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íË ÒӈˇθÌ˚ı ÍÂÈÒ‡ àÎË Í‡Í Ô˂Θ¸ ÒÓÚÌË, Ú˚Òfl˜Ë, ÏËÎÎËÓÌ˚.

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Доклад Тараса Тарасова на конференции iPROMO 2012

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Page 1: iPROMO 2012 Tarasov

íË ÒӈˇθÌ˚ı ÍÂÈÒ‡ àÎË Í‡Í Ô˂Θ¸ ÒÓÚÌË, Ú˚Òfl˜Ë, ÏËÎÎËÓÌ˚.

Page 2: iPROMO 2012 Tarasov

ëÓÚÌË

Page 3: iPROMO 2012 Tarasov

Sociality Rocks!

Page 4: iPROMO 2012 Tarasov

Sociality Rocks!

Page 5: iPROMO 2012 Tarasov

Sociality Rocks!

• çÓθ ‚ χÍÂÚËÌ„

• 2000+ Û˜‡ÒÚÌËÍÓ‚

• 10.000+ ÒӈˇθÌ˚È Óı‚‡Ú

• ë‡Ï˚È ÛÁ̇‚‡ÂÏ˚È ·Ẩ ̇ ˚ÌÍ ‚ Ò‚ÓÂÏ Ò„ÏÂÌÚÂ

Page 6: iPROMO 2012 Tarasov

ä‡Í ˝ÚÓ ·˚ÎÓ Ò‰Â·ÌÓ?

Page 7: iPROMO 2012 Tarasov

ä‡Í ˝ÚÓ ·˚ÎÓ Ò‰Â·ÌÓ?

• éÔ‰ÂÎÂÌË ˆÂ΂ÓÈ ‡Û‰ËÚÓËË Ë ÏÂÒÚ Ó·ËÚ‡ÌËfl

• ÉÛÔÔ˚ ‚ Facebook, VKontakte, Linked In

• Twitter, Í‡Í ÓÒÌÓ‚ÌÓÈ ÌÓ‚ÓÒÚÌÓÈ Í‡Ì‡Î

• Picasa, ‚Ò β·flÚ ‡ÒÒχÚË‚‡Ú¸ Ò·fl ̇ ÙÓÚÓ

• Youtube, ·Óθ¯Â ˜ÂÏ ÙÓÚÓ Î˛·flÚ ÚÓθÍÓ ‚ˉÂÓ

Page 8: iPROMO 2012 Tarasov

ìÓÍË

Page 9: iPROMO 2012 Tarasov

ìÓÍË• VKontakte, Ì ‡·ÓÚ‡ÂÚ

• Linked in ‡·ÓÚ‡ÂÚ Ì‡ ÛÁ̇‚‡ÂÏÓÒÚ¸ Ë ÔÂÒÚËÊ

• Twitter, ‡·ÓÚ‡ÂÚ Ì‡ „Â̇ˆË˛ Îˉӂ

• îÓÚÓ„‡ÙËË ÓÚ΢Ì˚È ÂÚÂ̯ËÌ ËÌÒÚÛÏÂÌÚ

• ÇˉÂÓ „ÂÌÂËÛÂÚ ‚Á˚‚ÌÓÈ Ú‡ÙÙËÍ

• èÂËӉ˘ÌÓÒÚ¸ Ó·ÌÓ‚ÎÂÌËÈ ÍËÚ˘̇

Page 10: iPROMO 2012 Tarasov

í˚Òfl˜Ë

Page 11: iPROMO 2012 Tarasov

èÚ˘ËÈ ÉÓÓ‰ÓÍ

Page 12: iPROMO 2012 Tarasov

èÚ˘ËÈ ÉÓÓ‰ÓÍ

Page 13: iPROMO 2012 Tarasov

èÚ˘ËÈ ÉÓÓ‰ÓÍ• ÉÓ‰ ‡Á‡·ÓÚÍË

• Ñ‚‡ ÏÂÒflˆ‡ ̇ ˚ÌÍÂ

• óÂÚ͇fl ÙÓÍÛÒËӂ͇ ̇ ÛÁÍÛ˛ ˆÂÎÂ‚Û˛ „ÛÔÔÛ

• 700.000+ Û˜‡ÒÚÌËÍÓ‚

• 200.000+ ÔÓÒ¢‡˛Ú ÔËÎÓÊÂÌË Âʉ̂ÌÓ

• 80.000+ ÛÌË͇θÌ˚ ÔÓÒÂÚËÚÂÎË

• íÓÔ 10 ÒÂ‰Ë Ò‡Ï˚ı ÔÓÔÛÎflÌ˚ı

• çÓθ ‚ χÍÂÚËÌ„

Page 14: iPROMO 2012 Tarasov

åËÎÎËÓÌ˚

Page 15: iPROMO 2012 Tarasov

éÚÍ˚ÚÍË Ì‡ ÒÚÂÌÛ

Page 16: iPROMO 2012 Tarasov

 

ë ÔÓÏÓ˘¸˛ “éÚÍ˚ÚÓÍ Ì‡ ÒÚÂÌÛ” ÔÓθÁÓ‚‡ÚÂÎË ÓÚÔ‡‚Îfl˛Ú ‚ËÚۇθÌ˚Â

ÓÚÍ˚ÚÍË ‰Û„-‰Û„Û

«éÚÍ˚ÚÍË Ì‡ ÒÚÂÌÛ - ‰Ó·‡‚¸ Ò‚Ó˛ ÓÚÍ˚ÚÍÛ» - ˝ÚÓ Ò‡ÏÓ ·Óθ¯Ó ÔËÎÓÊÂÌË ‚ ÒӈˇθÌÓÈ ÒÂÚË ÇÍÓÌÚ‡ÍÚÂ.

Page 17: iPROMO 2012 Tarasov

鷢 ÍÓ΢ÂÒÚ‚Ó ÛÌË͇θÌ˚ı ÔÓθÁÓ‚‡ÚÂÎÂÈ ÔËÎÓÊÂÌËfl:15 700 000

ë‰Ì ÒÛÚÓ˜ÌÓ ÍÓ΢ÂÒÚ‚Ó ÛÌË͇θÌ˚ı ÔÓθÁÓ‚‡ÚÂÎÂÈ: 270 000

Page 18: iPROMO 2012 Tarasov

á̇ÂÏ ÔÓθÁÓ‚‡ÚÂÎÂÈ ‚ ÎˈÓ

Page 19: iPROMO 2012 Tarasov

до 18 9.75 %

от 18 до 21 10.4 %

от 21 до 24 15.52 %

от 24 до 27 15.7 %

от 27 до 30 9.86 %

от 30 до 35 7.76 %

от 35 до 45 6.03 %

от 45 4.06 %

ÜÂÌ˘ËÌ˚78 %åÛʘËÌ˚

22 %

ÑÂÏÓ„‡ÙËfl

åÛʘËÌ˚ ÜÂÌ˘ËÌ˚до 18 2.83 %

от 18 до 21 2.46 %

от 21 до 24 3.89 %

от 24 до 27 4.23 %

от 27 до 30 2.83 %

от 30 до 35 2.27 %

от 35 до 45 1.55 %

от 45 0.87 %

Page 20: iPROMO 2012 Tarasov

1.4%

5.1%

28.5%

65.0%

ÉÂÓ„‡ÙËfl

êÓÒÒËfl ì͇Ë̇ Å·ÛÒ¸ ÑÛ„ËÂ

Page 21: iPROMO 2012 Tarasov

ÇÂÏfl Ë ÏÂÒÚÓ

Page 22: iPROMO 2012 Tarasov

ᇠÓʉÂÒÚ‚ÂÌÒÍË ͇ÌËÍÛÎ˚ 2012 ·˚ÎÓ ÓÚÔ‡‚ÎÂÌÓ ·ÓΠ50 ÏÎÌ ÓÚÍ˚ÚÓÍ

è‡Á‰ÌËÍË - ‚Ò β·flÚ Ô‡Á‰ÌËÍË

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çÂÒÍÓθÍÓ ÔËÏÂÓ‚

Page 24: iPROMO 2012 Tarasov

•äÓ΢ÂÒÚ‚Ó ÛÌË͇θÌ˚ı ÔÓÒÂÚËÚÂÎÂÈ, ÔÓÒÂÚË‚¯Ëı Á‡·ẨËÓ‚‡ÌÌÓ ÔËÎÓÊÂÌËÂ

•‚ ÔÂËÓ‰ Ò 17-31 ‰Â͇·fl 2011 „. – 9 049 816

•äÓ΢ÂÒÚ‚Ó ÔÓÒÏÓÚÓ‚ ÔËÎÓÊÂÌËfl ‚ ÔÂËÓ‰ Ò 17-31 ‰Â͇·fl 2011 „. – 23 703 014

•äÓ΢ÂÒÚ‚Ó ÓÚÔ‡‚ÎÂÌÌ˚ı ·ẨËÓ‚‡ÌÌ˚ı ÓÚÍ˚ÚÓÍ – 3 908 389

 

Pringles

Page 25: iPROMO 2012 Tarasov

儇ÙÓÌ

•äÓ΢ÂÒÚ‚Ó ÛÌË͇θÌ˚ı ÔÓÒÂÚËÚÂÎÂÈ, ‚ ÔÂËÓ‰ Ò 03-17 flÌ‚‡fl 2012 „. – 6 313 140

•äÓ΢ÂÒÚ‚Ó ÔÓÒÏÓÚÓ‚ ÔËÎÓÊÂÌËfl ‚ ÔÂËÓ‰ Ò 03-17 flÌ‚‡fl 2012 „. - 13 354 341

•äÓ΢ÂÒÚ‚Ó ÓÚÔ‡‚ÎÂÌÌ˚ı ·ẨËÓ‚‡ÌÌ˚ı ÓÚÍ˚ÚÓÍ – 2 737 110

Page 26: iPROMO 2012 Tarasov

ÖÒÎË Ç‡Ò ÌÂÚ ‚ àÌÚÂÌÂÚÂ, Á̇˜ËÚ Ç˚ Ì ÒÛ˘ÂÒÚ‚ÛÂÚÂ.

ÅËÎÎ ÉÂÈÚÒ

Page 27: iPROMO 2012 Tarasov

ÖÒÎË Ç‡Ò ÌÂÚ ‚ ëӈˇθÌ˚ı ëÂÚflı, Á̇˜ËÚ Ç˚ Ì ÒÛ˘ÂÒÚ‚ÛÂÚÂ.