I P M D U BA IF I N A L R E P O R T

September 26 – 28, 2011Airport Expo Dubai

I PM D U BAI 2011InternatIonal and economIcally strong: FaIr venue oF dubaI once agaIn conFIrmed Its sIgnIFIcance For the green sector.

the sixth IPm dubaI and the third WoP dubaI came to an end with a total of 4,321 trade visitors from 54 coun-tries. the 21-percent growth in the number of visitors con-firms the significance of the fairs by the Persian gulf: „We had a first-rate trade public“, was the unanimous opinion of the surveyed exhibitors. the fairs were opened by hus-sain nasser lootah, director-general of the dubai munici-pality. at the same time, the dubai municipality is the most important partner as far as the organisation of both events is concerned.

his highness sheikh ahmed bin saeed al maktoum agreed to become the patron of IPm dubaI already for the sixth time in succession. at the most important horticultural fair in the gulf region, 119 exhibitors presented products and services from the fields of plants, technology, sales promo-tion, plant care and logistics as well as floristry.

at the fair, mediterranean plants, above all from spain and Italy, as well as green house plants met with great acclaim. the visitors were enthusiastic about the orchids on the thai cooperative booth. highlights in the supporting pro-gramme were the presentations and demonstrations of the florists who used the fair as a platform for their sector to a greater extent. they provided an outstanding impression of the latest trends in floral designs and insights into vari-ous subject and working worlds. the attractive supporting programme was supplemented by lectures about horticul-tural technology.the new venue for IPm dubaI and WoP dubaI 2012, taking place on november 19 - 21, will be the dubai Inter-national convention & exhibition centre.

I PM D U BAI 2011exhIbItors’ ProFIle

the internationality of IPm dubaI at the economically strongest fair venue in the emirate has once again proven its worth: the exhibitors came from 20 nations. In this respect, firms from Japan and south africa were represen-ted for the first time. as the only established horticultural fair in the region, IPm dubaI attracted a foreign visitor proportion of 29.4 percent. companies from egypt, ger-many, the usa and thailand were involved on cooperative booths. the german booth was once again supported by the Federal ministry of Food, agriculture and consumer Protection.

I PM D U BAI 2011exhIbItor obJectIves reached

93.4 % of the exhibitors were satisfied with the new contacts they made. 93.4 % were satisfied with the quality of the visitors.83.3 % gained new market information at the fair. 70.0 % of the exhibitors introduced new products at the fair.66.7 % saw their expectations for the fair fulfilled.60.0 % of the exhibitors looked after existing contacts. (multiple replies possible)

I PM D U BAI 2011trade vIsItors’ Interest

Plants/Flowers 46 %technology 14 %Floristry 11 %sales Promotion 8 %Plant logistics 7 %Plant maintenance 12 %others 2 %

I PM D U BAI 2011vIsItors’ ProFIle

the IPm dubaI 2011 was attended by 2,246 trade visi-tors. the share of trade visitors from outside the united arab emirates was almost 44 %, of which 39 % came from europe and turkey, 35 % from the gcc, Iran and the other middle east countries, 6 % from India and 13 % from africa. the internationality and the high quality of the trade visitors have led once again to the fact that the exhibitors were highly pleased with the contacts they made.

I PM D U BAI 2011trade vIsItors’ structure

Plant Producers 22 %Florists 12 %Wholesale traders 11 %horticulture & landscape gardening 10 %landscape architect 9 %seed trader 8 %garden centres 5 %gift shops 3 %authorities & municipialities 2 %Property developers 2 %retail sellers 2 %hotels 2 %supermarkets/department stores 2 %Plants logistics (airline, Freight Forwarder) 2 %embassy, consulates & trade commision 1 %others (media, associations, services) 5 %

I PM D U BAI 2011vIsItors by regIon uae 1271 56 %

eu 25 / turkey 389 39 % 18 %

gcc, middle east, Iran 322 35 % 14 %

africa 124 13 % 6 %

Indian subcontinent 59 6 % 2 %

south east asia / Far east 31 3 % 2 %

the americas 27 2 % 1 %

rest of the world 23 2 % 1 %

total foreign 975 100 %

total 2246

% of foreign visitors

% of total visitors

I PM D U BAI 2011Patronage, sPonsors and medIa coverage

I PM D U BAI 2011events and lIve demonstratIons

highlights in the supporting programme were the presen-tations and demonstrations of floral designers, who had been send by german association of Florists/FdF to dubai. manfred hoffmann and victoria salomon showed a pro-gram of extraordinary floral weeding design to the enthu-siastic audience. they provided an outstanding impression of the latest trends in floral designs and insights into vari-ous subject and working worlds. the attractive programme was sponsored and supported with beautiful flowers given by an international known wholesaler, named bloomways, from germany. the combination of flowers, floral desgin and the nice presentation by the FdF-teachers, made this event to an unforgatable demonstration for the visitors.

I PM D U BAI 2011exhIbItor comments

Otto van Haaster (Van Haaster Nevada BV) and Peter Nederlof (Greneth Plants BV): We have been attending the IPm dubaI show for 5 years already. It is the only well organized show for the floricul-tural industry in the middle-east. clients from all surroun-ding countries are visiting this. We hope that more partici-pants from the netherlands will join us next year because we were the only flower bulb and young plant supplier this year. We were simply too busy those 3 days!

Monika Reimann, Managing Director of REIMANN Spinnerei und Weberei GmbH: We were very satisfied with the quality of the visitors. a large number of trade visitors visited us at the booth and showed great interest in german horticultural products.

Andre Sermann, International Key Account Manager & Export Manager, Soendgen Keramik GmbH: We were very satisfied with the organisation of the fair and with the customer contacts. We were most popular on the first two days and we registered good contacts on the third day of the fair as well.

Thierry Horeau, Export Director, Soparco: We have been globally very satisfied by our first exhibi-tion in dubai. the visitors that we met during the 3 days reached our expectations in terms of quantity as well in quality our contacts were mainly professional of horticul-ture, plants or landscaping.

already for the sixth time IPm dubaI had the great ho-nour of the patronage of h. h. sheikh ahmed bin saeed al maktoum, President of dubai civil aviation authority and chairman of dubai airports company.besides this essential benefit the positive development of the IPm dubaI during the past five years would not have been possible without the continuous support of the mi-nistry of environment and Water, the dubai municipility,the dubai Flower centre as well as dubai airports.

gulf agriculture and landscape magazine as the two re-levant trade magazines of the region were again media partners of IPm dubaI. Furthermore IPm dubaI as well as the sister event WoP dubaI possessed an excellent coverage by national and international media before, during and after the show. this comprises all leading daily newspapers, relevant trade magazines as well as tv sta-tions. a copy of the complete media report is available on request.

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2012

IPM DUBAII nte rnatI o nal P l ants ex P o m I d d le eastPlants | technology | Floristry | sales PromotionPlant maintenance | Plant logistics

your teammesse essen gmbh and planetfair llc are organising the next IPm dubaI, which will be held on November 19 - 21, 2012, at the dubai International convention & exhibition centre. the IPm dubaI team is offering you all the services you need. they will support you in all matters relating to your participation at the IPm dubaI 2012.

messe essen gmbhmessehaus ost norbertstraße · 45131 essen · germanyFon: +49.(0)201.7244-727/-645 · Fax: +49.(0)201.7244-513xiang.zhi@messe-essen.de · www.ipm-dubai.com

planetfair llcP.o. box 29278, dubai, united arab emiratesFon: +971.(0)4.3 31 45 70 · Fax: +971.(0)4.3 31 45 80ipm@planetfair.com · www.planetfair.com

We are interested in exhibiting at the IPM DUBAI 2012. Please send us the registration documents.

We like to visit the IPM DUBAI 2012. Please send us the travel arrangement.