iphoneography and the news
DESCRIPTION
The slides of the presentation I held on April 28, 2012, at the International Journalism Festival of Perugia about the use of Instagram (and other photo sharing applicatons) to cover newsTRANSCRIPT
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Iphonegraphy and the news
Instagram (and others)
International Journalism Festival - Perugia - 28-4-2012
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What do we call iphonegraphy?
Capture moments that can be digitally recorded and shared via iPhone camera apps
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The founders
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Kevin Systrom
Classe: 1983
Laureato a Stanford in Science & Engineering
Durante gli studi conosce Zuckerberg e D'Angelo che stanno lanciando Facebook
Internship a Twitter e Google
Inserito da Forbes nel 2011 nella classifica dei 30 giovani sotto i trent'anni più influenti al mondo
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Michel “Mike” Krieger
Brasiliano, classe 1986
Si trasferisce nel 2004 in California
Laurea a Stanford in Sistemi Simbolici
Internship a Microsoft e Foxmarks poi a Meebo
Alunno del Mayfield Fellows Program (MFP)
Appassionato di design e usabilità
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I Filtri
Image Source - http://www.theatlantic.com/technology/archive/2012/04/a-guide-to-the-instagram-filters-youll-soon-be-seeing-on-facebook/255650/
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Gennaio 2011
http://instagr.am/tags/hashtagname/feed/recent.rss
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Piccolo esperimento con hashtag Festival
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febbraio 2011
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THE BIEBER EFFECT
21 LUGLIO 2011:
Justin Bieber, twitta ai suoi 11 milioni di follower un'immagine scattata con Instagram, accompagnata da un memorabile commento:“L.A. traffick sucks”
- è delirio
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3 aprile 2012 – Instagram debutta su Android
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9 aprile 2012 – Facebook compra Instagram
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Gli Instagramers
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http://instagramers.com/
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http://instagramersitalia.it/
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Trenta gruppi locali “ufficiali”
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ApplicazioniVisualizzare le foto da Web, esportarle, e molto altro
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Visualizzatori
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http://followgram.me
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http://followgram.me/audi
Pagine personalizzate per i brand
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Foto by location 1# - InstaEarth
http://instaearth.me
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Foto by location 2# - InstaMap
http://www.instamapapp.com/
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http://www.pingram.me/
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Esportare le foto
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http://instadrop.appspot.com/
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http://www.scoop.it/t/instagram-sites
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AccessoriTreppiede, stabilizzatori, lenti e obiettivi
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Accessori #1
http://photojojo.com
http://olloclip.comand others...
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Accessori #2
http://joby.com/gorillamobilehttp://www.tiffen.com/steadicam_smoothee_homepage1.html
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Alternative
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Hipstamatic
http://hipstamatic.com/the_app.html
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http://picplz.com/
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PIXLR-O-MATIC
http://pixlr.com/o-matic/
iOS
Android
Web - Desktop
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Post-produzione
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DIPTIC
http://www.dipticapp.com/
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SNAPSEED
http://www.snapseed.com/
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COLOR SPLASH
http://www.pocketpixels.com/ColorSplash.html
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SQUAREREADY
http://ios.fang.co.jp/index_e.html
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NEWS OUTLETS USING
Names, Pros & Cons
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I CONSIGLI DI NBC
l Upload Original Photos l that Share l a Unique Perspective
l Thank and Follow Other l Instagram Users
l Search for User Content
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http://pinterest.com/wsj/wsj-on-instagram/
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Bloggers & Citizen journalistsCome usano Instagram per raccontare storia
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#MediaLebanonTour
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Citizen journalists
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Russia: Il blogger Alexei Navalny & friends nel cellulare della polizia
http://instagr.am/p/XhTGt/
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Ok, news look great with Instagram & Co.
But...
…it's ethical?
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Opportunities
Address an audience of 40 millions and countingl (not considering sharing on other social networks)
l Build a sense of community
Use Instragram to find sources and images to cover breaking news (esp. via the geolocation feature) orl cultural – entertainment events
Add emotion even to “flat” images, such as staffl meetings, behind the scenes, etc
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Risks
l Go for the audience, not for the news
l Making even tragedies “likable” and vintage
l “cheat” the audience (but don't forget Photoshop)
l Standarize
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A conclusion (maybe)
l Be transparent on the device and effect you usel Use Instagram to cover the latest fashion week l Think twice for breaking news and “serious” situations
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GraziePer contatti e approfondimenti:
Blog personale: www.federicoguerrini.com
Blog su La Stampa.it: http://bit.ly/wuMfYT
Sito di Corsi Digitali: www.corsidigitali.com
Twitter: @fede_guerrini