Presented by: Narayan Gaonkar

IPhoneThe iPhone is a line of smart phones designed and marketed by

Apple Inc. It runs Apple's IOS mobile operating system.

Headquarters located in Cupertino, California.

Controls 23.3% of US Smartphone market.

Global market share was 7% for 2008. Apples market share

has grown to 13% in the first half of 2009.

Sales of 5.4 million units in the second quarter of 2009

Hoping to have iPhone in China within one year.

Models are iPhone (first generation), iPhone 3G, iPhone

3GS,iPhone 4, iPhone 4S, iPhone 5, iPhone 5S.

Shares price $553.00.

competitors of iPhone are Samsung Electronics Co., Ltd.,

Amazon.com, Inc., International Business Machines Corporation,

Cisco Systems, Inc., Google Inc., Microsoft Corporation, Dell Inc.etc

Most popular application are IBook, Itunes, Mobi scopes,flow free,

youtube etc.

Vision:

We believe that we are on the face of the earth to make great

products and that’s not changing. We are constantly focusing on

innovating.

Mission:

Apple reinvented the mobile phone with its revolutionary iphone

and app store, and has recently introduced its magical ipad which is

defining the future of mobile media and computing devices

Product Strategies: Design a high-end smartphone in which

the user experience is more important than making a slew of

features available

Marketing strategies : Apple do not have a marketing

budget. They never advertise their mobile phone products

anywhere. That means no SEO, PPC, Social media, TV, Radio

or print ads of any kind. They simply do not promote their

iPhones what so ever.

Target Market

• Students

• Video Game players

• Rogers & Fido customers

• Mostly consumer based as shown by looks, available

application and marketing/advertising

IPhone Swot Analysis :

Strengths:

• Innovative product

• Easy To Use

• Brand Image

Weaknesses:

• Corporate Brand Image

• Price Variety

• Using Touch Features

Opportunities:

• Increase in Demand and Expansion into New Target

Segment

• Upgrading

• Partnership

Threats:

• Competition

BlackBerry is a line of wireless handheld devices and services designed and

marketed by BlackBerry Limited, formerly known as Research In Motion Limited

(RIM ).

vision“to provide solutions for the worldwide mobile communications market, including

the software that allows the BlackBerry Smartphone to provide mobile access to

email, applications, media and the Internet.”

mission"To develop socially and professionally responsible and proactive managers and

leaders with holistic perspectives and competencies.

Headquarters located in waterloo, Ontario

Controls over 55% of the US Smartphone market

Global market share was at 16% for 2008. The Blackberries havegrown market share to 19% in the first half of 2009.

Revenue rose to $3.53 billion from $2.58 billion a year earlier.

Sales are up about 40% compared to a year ago.

Blackberry models are blackberry Curve & 3G,bold,z10,blackberrytorch etc.

Most popular applications are Saylt built fo blackberry, Mirfo don’tpanic, apps for instagram, BeMaps 10pro, etc..

BlackBerry’s strategy:

By having over 30 million customers and being in over 200 countries it has given

them an advantage.

Blackberry’s device design:

Over the years, Blackberry has developed its designs based on the time periods

and moving with the developing technology.

BLACKBERRY Target Customer:

• Business people

• Students

Blackberry Swot Analysis

Strengths

• Brand image

• Product Features

Weaknesses

• Global Coverage Dependence

• Cost of Ownership

• Blackberry Features

Opportunities

• Variety of Offerings for Mobile Workers

• Extends The Range Of Third-Party Blackberry Devices

Threats

• Competition

Total units sold by both iphone and blackberry

from 2007-2013,

1.3911.39

20.73

39.99

72.29

125.05

150.26

4.2 7.4 10.7 14.6 137.4 6.8

0

20

40

60

80

100

120

140

160

2007 2008 2009 2010 2011 2012 2013

Sales Units in Millions I Phone

Blackberry

Conclusion:

RIM and Apple are the two dominant companies in Branding for

their market place. RIM currently dominates the corporate side

of business professionals. Apple is currently dominating

consumer markets with their new innovative Iphone. RIM has a

strong customer base from professionals, whereas Apple

attracts many average users. RIM has a good reputation in the

smart phone business.