iphone app development & social media
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App Development &
Social Media
Notes from Kemp Edmonds
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Who is this guy?
•BCIT Marketing Graduate
•Technology Enthusiast
•iPhone Imagined
•Social Media Evangelist
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The Gold Rush is OVER
•Quality Apps with good marketing plans will make significant funds
Successful Local Examples:
•iFart/PoopTheWorld (sad but true)
•ColorSplash/Juxtaposer
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YourChalleng
e is
Standing out in the
crowd
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Your packaging is important
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How will you stand out?
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Your icon is your box
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Brand Continuity
•Either you, your company or your app
•Choose one logo/icon for each
•Use the same logo across platforms:
•Nings, Twitter, LinkedIn, Meetup, Store
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Challenge: Make it useful or
entertaining
Trying to do both may not work
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Apps I HAD to buy -
Can’t live without it•Freemium - Dropbox & Tap Tap
•Use - AirMouse Pro & Surveillance
•A Good Port - Gangstar & Dexter
•Replay/Value - Simulation, action, time
•Docs - GoodReader
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Social Media as Marketing
•Tweeting/Facebook MSG for score
•News & Information Sharing
•Compete with real friends
•Actual Social Media Apps
•iPhone OS 4 Game Center
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iPhone OS 4 Game Center
•Apple’s new SOCIAL gaming network
•Invite friends to play a game
•Start a multiplayer game
•Matchmaking
•Track Achievements
•Compare high scores via a leaderboard
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iPhone OS 4Opportunities: New
APIs
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Strictly Social Media
•OLD: OpenFeint
•NEW: OS 4 Gaming Center
•Sharing Scores/Trophies
•Sharing Achievements
•Sharing Activities
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WOMon Steroids
Email Social Media
Less scale more control
More scale less control
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The Essential Social Networks
•Meetup or Other Variations
•Facebook for your App
•Telling not Selling yourself: a Blog
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Using Social Media Beyond Marketing•Networking
•Finding Contacts
•Learning What Works
•Finding clients
•Collaboration
•Finding work
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The Challenge: Cut through the noise
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Making Money•Be the first
•Bring quality entertainment
•Create an addictive game
•Make a tool people can’t live without
•A video/audio editor + make it affordable
•Understand the marketing needs
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Marketing Your Apps
Talk to the experienced
Presentation from Atimi:
j.mp/AtimiMKTG
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Track your efforts and evaluatehootsuite.com OR j.mp
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And then...
•Get started with the tools
•This presentation:
•Check out kempedmonds.com
•email [email protected] or Tweet @kempedmonds with more questions
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