ipgp jury final ppt
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Interview for Marketing Position
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A typical job interview may have a body like this:
Direct questions Masked questions
Teaser questions
What can be asked?
Starters Resume Based
Work Style Based Skill & ManagementSituation Based
Company Based Closing Questions
q Direct Questionsq Masked Questionsq Skill-Set Questionsq Teaser Questions
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Start up Questions
Hello, how are you doing today?
Ans: Good Morning Sir/Maam, I am good.Thank You Tell me something about yourself
Ans: Introduction .. How would you Rate yourself in a scale
of 1 to 10 for this job?
Ans: 8/9 and I am working further toimprove this rating.
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Resume Based Questions
What were your duties in the companyduring internship/prior job? Analyzing the market Monitoring & controlling promotional activities
Overseeing and implementing product distribution
Attending and organizing sales promotional events andexhibitions
Coordinating with and reporting to managers to carry out
campaigns Acting as liaisons between the media, suppliers, and
clients
D
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Resume Based Questions
Do
youthi
nky
o
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Work Style Based Questions
Do you like to work alone or in a team? Depends on the task
Brainstorming- team
How do you plan your deadlines? Prioritize time in advance
Keep track
More information about status of project- allow to
adjust accordingly
Skill & M t
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Skill & ManagementQuestions
Why do want to work with our marketingdepartment?
Company is a leader
Interesting future projects
My skills and experience can be utilized Why do you think some marketing
strategies fail? Undermine competition
Failure to keep up with market changes Good Planning but Execution failure
What is the effect of social mediamarketing in the research?
Larger sample data to analyze
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Situation Based Suppose there is launch of a new
collection for working women, as thetarget customers. What kind of researchwould you carry out before the launch?
Size of the pie (Secondary Research) Demand among the Target market
Survey and Focus groups
Competitive analysis of similar collection What Price range an points are customers
willing to pay
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Situation Based
Suppose we are launching a newcollection for college students. Whataccording to you would be an effectivemarketing strategy?
Product Defining youth culture
Price Research on what works
Place Distribution near the college campus, and relevant
hangout places
Promotion
W
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Situation Based
Wha
twould
you
C d I d t
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Company and Industry
What is the biggest challenge in marketing a new product? Marketing Plan Marketing channels(Declining consumer dependence on marketing
communications for information)
Target customer Right Price Limited Budget Managing PLC
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What would be the impact of foreign brands on ourproduct positioning ?
Competition will increase Aggressive promotion Competitive pricing strategy
If a given a choice, which brands positioning would youlike to change and why?
Area of improvement Company must have thought before using a particular
brand positioning
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How soon can you join, if selected? After college
Do you have any questions for us? Companys growth plan
Travelling Competitors doing well
If selected, how many years would you expect to workwith us and why?
Focus on growth in an organization Stay long enough to learn and grow within organization
Closing Questions
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How to grab the job
opportunity???
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Dont expect them to know anything about you orunderstand your message
Because it is up toYOU to know yourmessage
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Know your message and strengthen youranswers with anecdotes, stories, jokesand statistics
Be Natural Make your points entertaining and
memorable Prepare for the unexpected Watch yourself and film yourself body
language Dress Appropriately
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Thank You
Image Source: Google Images
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