ip in a bottle november 2013
TRANSCRIPT
• Inventions
• Literary and artistic works
• Designs
• Symbols, names and images used in commerce.
Innovation = creative effort = something new = intellectual property
Intellectual Property
Concept of IP goes beyond creative effort and encompasses aspects of commercial reputation.
Intellectual property may also be seen as the product of the application of knowledge and skills.
• IP rights create for the innovator a system whereby one can benefit from their ingenuity
• Just as with other forms of property these can be bought, sold and assigned
They have a value
• One of the great problems is the greater the value the greater the incentive to copy
3.1% of all beverages consumed around the world are Coca-Cola products
The red and white Coca-Cola logo is recognized by 94% of the world's population
Coca-Cola's $35.1 billion in revenue makes it the 84th largest economy in the world, just
ahead of Costa Rica
The Coca-Cola brand is worth an estimated $74 billion: more than Budweiser, Pepsi, Starbucks and Red Bull
combined
> $104.3 billion
> $56.7 billion
> $54.9 Billion
What are the main types of Intellectual Property protection
Patents
Trade Mark
Design Rights
Copyright
Non-Disclosure Agreement/Confidentiality Agreement
Trade Secret
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New Inventions Novel An Inventive step 20 Years
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Coca Cola (‘Contour’) Bottle Design Patent http://www.pl8s.com/coke.htm
Registered design Unregistered designs Physical appearance 25 years protection
1. Keep original work in safe place and protect it with the copyright symbol
2. Get a third party to sign the work stating the date on which it was created
3. or….send the work “registered post” to yourself and then leave the envelope unopened
Spencerian Script 1850-1925 in USA Coca Cola ii
There is a ‘Coke Red’ defined as Pantone 484
Trade Mark Symbol
Intention to Trade Mark
Valid for life – with 10 year renewal
Registered Trade Mark
SSShhhh
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Design, Patent, Trademark, Copy-right and Know How protection
But the Recipe for the contents is a trade secret-
Know How
Brand name, font and pantone colour protected
as a Registered Trade Mark
Bottle Shape is a Registered Design
Design and printing on the label is Copyright
Closure functionality and Design is Patented
The Italian company Grindi Srl. invented Suberis, an innovative fabric made of cork, said to be as smooth as velvet, light as silk, washable, unscratchable, stainresistant, waterproof and fireproof.
Danish biotech company specializing in enzymes and microorganisms pioneered the use of enzymes in the
treatment of fabrics.
Products resulting from Israeli patents, such as...
suits that can be cleaned in a standard washing machine or sports socks that always remain dry,
proprietary information technology (IT) system to shorten their production cycle –
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