IP ENFORCEMENTFORUM 2017LONDON, 4 OCTOBER, LE MÉR ID IEN P ICCADIL LY

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IP ENFORCEMENTFORUM 2017LONDON, 4 OCTOBER, LE MÉR ID IEN P ICCADIL LY

PROGRAMME8.45 Registration

9.15 Opening remarks by James Nurton, managing editorManaging IP

9.20 A comprehensive overview of the impact of Brexit on theenforcement of your trade marks

• Strategies to adopt for current and likely disputes between nowand Brexit

• EUTM Reform: understanding the key possible changesaffecting examination, opposition and appeals

• Case study: past-disputes that would have been resolved andhow that would work post-Brexit

Thomas Raab, partner, Taylor WessingMichael Edenborough, Queen’s counsel, Serle CourtRoland Mallinson, partner, Taylor Wessing

10.10 Non-traditional trade marks

• Practically obtaining registration of non-traditional marks • Enforcing a colour mark • Challenges of registering non-traditional marks: how effective

are they?

Tom Scourfield, partner, CMS Cameron McKenna NabarroOlswang

Lingling Wei, senior lecturer in IP, Bournemouth University

10.50 Coffee break and networking

11.20 Case study: brand protection strategies

• Protecting your brand on key online platforms• IP enforcement in China: the opportunities and challenges• Data clustering: connecting data on infringements to combat

counterfeits• Legal options: recent case law developments

Helen Saunders, head of intelligence and operations, INCOPRO(moderator)

Rachel Alexander, partner, WigginSvetlana Ilnitskaya, brand protection team lead, INCOPRO

12.00 Best practice in budget management for IP portfolios

• Managing a budget with particular focus on enforcement of IP• Practical and IT solutions that help cost efficiency • Reporting to the business • Interacting with your finance director • Case studies and practical examples of effective budget

management

Manuela Macchi, partner, Keltie (moderator)John Yapp, group finance director, The Professional Golfers’

AssociationSimone Ferrara, SVP, intellectual property, legal & operations, V-NovaSuzy Wright, intellectual property manager, RBS Joeri Beetz, director, Keltie

12.50 Lunch and networking

13.50 IP infringement and social media: technological trends andenforcement

• Emerging challenges with social media: what does this meanfor piracy and brands?

• Social media and luxury goods • Treading the line: fan activity and counterfeits• Who owns the hashtag and tips to protect it

Rachel Alexander, partner, Wiggin (moderator)Alexia Willets, general counsel and operations director, WistlaDiane Hamer, head of legal and business affairs, brand protection,

BBC WorldwideCatrin Turner, IP counsel, Dr MartensHelen Saunders, head of intelligence and operations, INCOPRO

14.40 Identifying and protecting your trade secrets

• Preventing internal misappropriation of trade secrets• EU Trade Secrets Directive – where are we now?• Remedies available under the Directive

Alice Stagg, principal associate, Gowling WLG (moderator)Bruce Girvan, director, intellectual property and head IP &

innovation, Ceres Power Nicola Searle, EPSRC digital economy fellow, Goldsmith University

of London

15.20 Coffee break and networking

15.40 Measuring the impact of counterfeits in Europe:harmonising solutions on a global level

• Responding to modern counterfeiting challenges: why dopeople buy counterfeits?

• ISP liability for counterfeits and web blocking injunctions• Brand protection offline• How to implement an effective anti-counterfeiting programme

in your organisation

Gifty Gakpetor, chartered trade mark attorney, IP Together(moderator)

Natasza Shilling, brand legal counsel, IPR, Vodafone David Melville, general counsel, Smartmatic

16.20 Global portfolio management for your designs and 3Dtrade marks

• Practical implications post-Trunki and the future of 3Dtrademarks

• Case study: can you make your product copy-free?• The impact of Brexit on designs and enforcement of designs

Sarah Wright, partner, CMS Cameron McKenna Nabarro Olswang(moderator)

James Sweeting, senior IP counsel, SuperGroupNoam Shemtov, lecturer in IP & technology law, Queen Mary

University of London

17.00 Close of conference