ip commercialization in china scu€¦ · vp & cipc, parc 2 greg lundell ip strategy &...
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Commercializing IP Rights in ChinaPA N E L I S T S :
PA L L AV I S H A H
B E N WA N G
D A M O N M AT T E O
M O D E R AT O R :
G R E G L U N D E L L
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Introductions
Pallavi Shah
Global IP Transactions
Ben Wang
Chief IP Counsel
Damon Matteo
IP/Innovation Strategy
SVP Houlihan Lokey
SVP Black Stone IP
Technology and Licensing Lead, HP
VP & CIPC, ZTE
Head of Patents, China, Unilever
Sr. Patent Attorney, Celera
CEO Fulcrum Strategy
Advisory Board Member, Stanford Hoover Institute
VP & CIPC, PARC
2
Greg Lundell
IP Strategy & Monetization
Partner, Haley Guiliano
Chief Patent Counsel, Kudelski Group
VP, IP Strategy, Rovi (now TiVo)
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• Opportunities• Buying and Selling IP/Patents
• Licensing technologies
• IP awareness
• Government Incentives
• IP budgets for acquisition
• Cost savings
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Commercializing IP Rights in ChinaIP Transactions and IP Partnerships
• Challenges• Language
• Cultural
• Role of Government
• Funding
• IP team’s non-authority
• Need for face-to-face
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Practical IP Commercialization IssuesJust as simple as…
• What Motivates Chinese Companies to:• Decide to build (internal innovation), borrow (license), or buy IP?
• Transact on Chinese patents?
• Transact on Foreign patents?
• What Kind of Chinese Companies are Dealing in IP?• Size?
• Technology?
• Geography?
• What Does It Take To Make A Chinese Company Respond To IP?
• Litigation (in China? Ex-China?)
• Standard essential technology
• Enforced (e.g., audit) compliance
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• US / China Relations
• Can tariffs force IP compliance
• Forced technology transfer
• Trade war• Tax Issues / Incentives• Global suspicion around
Chinese companies (e.g., Huawei)
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Developing TrendsRecent Issues in IP Transactions
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Additional Resources
• https://www.telegraph.co.uk/news/world/china-watch/business/patent-applications-prove-chinese-innovation-drive/
• http://www.chinadaily.com.cn/cndy/2018-03/29/content_35937826.htm• http://www.patsnap.com/blog/license-patents-china• https://www.bna.com/china-aims-spur-n73014481842/• https://www.bloomberg.com/opinion/articles/2018-03-22/trump-s-tariff-hammer-won-t-hit-china-s-ip-nail
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