ip centrex – state of deployments dieter rencken senior product manager
TRANSCRIPT
IP Centrex – State of Deployments
Dieter Rencken
Senior Product Manager
2004 : Is it the Year of IP Centrex?
“Recent announcements by Traditional Carriers show they are serious about convergence”
- Frost & Sullivan 01/04
“Aussie ILEC Telstra Says G'day to IP Centrex”- IP Voice’s New Telephony 1/22/04
“SBC to Offer Nationwide Hosted VoIP”- XChange 11/20/03
“The time is right for IP Centrex”- NetworkWorldFusion 1/26/04
2004 – Is it the Year of IP Centrex?
• Service Providers intend to deliver services across
the globe– North America:
• SBC, ATT, MCI, Bell South, Verizon, Bell Canada, Telus, QWEST, Sprint, ICG, Go Beam, Level 3, countless regional SPs
– Central, South America: • Telefonica
– Europe: • BT, Telia, France Telecom, regional SPs
– Asia Pacific:• NTT, Fusion, Singtel, Telstra, Telstra Clear, BTN
Access (PCCW), Telecom New Zealand,
• Deployments reported in small & large Enterprises
• Momentum increasing in Sales of IAD/Session
Border Controllers and IP phones
Target Customers
• Small/Medium Enterprises– 20 to 200 Users– Centrex/Key System Alternative
• Large Enterprises– > 500 Users– PBX Alternative– Branch Offices
• Multiple Location Enterprises– HQ, Satellite Offices, and Remote Users– Private Dialing and Routing– Integration of heterogeneous networks and equipment
Early Adopters : Examples
• Banks, Financial Services– Distributed Locations who need unified
telephone services and converged applications.
– Want private dialing, seamless call support across locations, remote loan agents
– Westpac Bank (AU) : 30,000 seats• Government
– Ashland, Oregon• Small/Medium Enterprise
– Anthony Vineyards• Large Enterprise
– Tokyo Gas (Japan) : all SIP deployment - 12000 seats
Key Learnings from Deployments
• Planning is Key :– Managed Network + SLA– QoS, VLAN segmentation– Endpoint provisioning
• VoIP endpoints have to be plug and play
– Remote maintenance
• Open Standards– Maximizes Interoperability
• Both for provisioning & media/signaling
– Gives customer’s choice
IP Phone Trends – Functionality
• Expanding Product Families from manufacturers offer choices for usage models
• 1 Line• Make/Receive Calls• Transfer• Redial• Hold
• 1- 2 lines• Display + 3-4 Softkeys• 3+ way conference• Basic speedial• Park, Pickup• Local, Corp Directory•Text/Data Apps
• 3 lines, 2 calls/line• Graphics Display + 4 Softkeys• Graphics Apps• Full Duplex Speakerphone
• Make/Receive Calls• Transfer• Redial• Hold
• 3+ way conference• Basic speedial• Park, Pickup• Local, Corp Directory•Text/Data Apps
• Graphics Display + 4 Softkeys• Graphics Apps• Full Duplex Speakerphone
• 3+ way conference• Basic speedial• Park, Pickup• Local, Corp Directory•Text/Data Apps
• 6 + lines, 2 calls/line• HI Res Graphics Apps.• Desktop Video in the future
OccasionalUser
Basic Communicator
ModerateCommunicator
Heavy Communicator
• Make/Receive Calls• Transfer• Redial• Hold
• Make/Receive Calls• Transfer• Redial• Hold
• 1- 2 lines• Display + 3-4 Softkeys• 3+ way conference• Basic speedial• Park, Pickup• Local, Corp Directory•Text/Data Apps
• Make/Receive Calls• Transfer• Redial• Hold
EnterpriseMobile User
• Wifi enabled• QoS, Security
• Small Graphics Display + 3-4 Softkeys
IP Phone Trends – Pricing
Today Next Year? 2 Years?
$100
$200
$300
$400 Market Adoption is the
primary driver
Occasional Use
Basic Communicator
Moderate Communicator
Heavy Communicator
Hosted Network Vision - Today
Media
Bridges
Gateway
Managed IP Network
Call Server – Hosted Telephony
Gateway
EnterpriseIP Phones
LAN
Analog
Phones
IP Phones
IP Phones
EnterpriseLAN
Analog
Phones
IP Phones
IP Phones
MediaBridges Gateway
Managed IP Network
Call Server – Hosted TelephonyGateway
Enterprise
IP Phones
LAN
Analog
Phones
IP Phones
IP Phones
Enterprise
LANAnalog
Phones
IP Phones
IP Phones
Hosted Network Vision – Tomorrow
Multi-mediaBridges Gateway
Web/DataCollaboration,Presence, IM
Managed IP Network
Call Server – Hosted TelephonyGateway
Enterprise
IP Phones
Personal Video
Group Video
LAN
Enterprise
IP Phones
Personal Video
Group Video
LAN
Analog
Phones
Key Thoughts
• IP Centrex/Hosted IP Telephony is available today.
• Deployments range from small to large enterprises …early traction in distributed enterprises.
• Range of IP phone models deliver choice of functionality and price points.
• IP Centrex/Hosted IP Telephony services will evolve to be a full range of Unified Collaborative Communicationservices.
Thank You!
For More Information:www.polycom.com
www.frost.com
Polycom delivers…Polycom delivers…