iowa r3 summit · 2017-11-21 · widely recognized as premiere conservation contributors. ... 2016:...
TRANSCRIPT
![Page 1: Iowa R3 Summit · 2017-11-21 · widely recognized as premiere conservation contributors. ... 2016: Data Dashboards . Statewide R3 Workshop . 2017: “Cultivating the Future of Outdoor](https://reader036.vdocuments.mx/reader036/viewer/2022081613/5fae9de59550d80e2311e1e9/html5/thumbnails/1.jpg)
Iowa R3 Summit
November 7-8, 2017
Samantha Pedder CAHSS
![Page 2: Iowa R3 Summit · 2017-11-21 · widely recognized as premiere conservation contributors. ... 2016: Data Dashboards . Statewide R3 Workshop . 2017: “Cultivating the Future of Outdoor](https://reader036.vdocuments.mx/reader036/viewer/2022081613/5fae9de59550d80e2311e1e9/html5/thumbnails/2.jpg)
Cultivating Outdoor Recreation in Iowa
![Page 3: Iowa R3 Summit · 2017-11-21 · widely recognized as premiere conservation contributors. ... 2016: Data Dashboards . Statewide R3 Workshop . 2017: “Cultivating the Future of Outdoor](https://reader036.vdocuments.mx/reader036/viewer/2022081613/5fae9de59550d80e2311e1e9/html5/thumbnails/3.jpg)
Cultivating Outdoor Recreation in Iowa
![Page 4: Iowa R3 Summit · 2017-11-21 · widely recognized as premiere conservation contributors. ... 2016: Data Dashboards . Statewide R3 Workshop . 2017: “Cultivating the Future of Outdoor](https://reader036.vdocuments.mx/reader036/viewer/2022081613/5fae9de59550d80e2311e1e9/html5/thumbnails/4.jpg)
Council Overview The Council to Advance Hunting and the Shooting Sports
• Council Purpose: Ensure support for and active participation in hunting and the shooting sports for future generations.
• Council Vision: An America where hunting and the shooting sports are an integral part of mainstream culture and where hunters and shooters are widely recognized as premiere conservation contributors.
• Council Mission: Facilitate the promotion and growth of hunting and the shooting sports and the education of the public on the contributions that hunters and shooters make towards wildlife conservation.
![Page 5: Iowa R3 Summit · 2017-11-21 · widely recognized as premiere conservation contributors. ... 2016: Data Dashboards . Statewide R3 Workshop . 2017: “Cultivating the Future of Outdoor](https://reader036.vdocuments.mx/reader036/viewer/2022081613/5fae9de59550d80e2311e1e9/html5/thumbnails/5.jpg)
Recruitment, Retention & Reactivation
![Page 6: Iowa R3 Summit · 2017-11-21 · widely recognized as premiere conservation contributors. ... 2016: Data Dashboards . Statewide R3 Workshop . 2017: “Cultivating the Future of Outdoor](https://reader036.vdocuments.mx/reader036/viewer/2022081613/5fae9de59550d80e2311e1e9/html5/thumbnails/6.jpg)
Recruitment, Retention & Reactivation
Nov. 22, 2016
![Page 7: Iowa R3 Summit · 2017-11-21 · widely recognized as premiere conservation contributors. ... 2016: Data Dashboards . Statewide R3 Workshop . 2017: “Cultivating the Future of Outdoor](https://reader036.vdocuments.mx/reader036/viewer/2022081613/5fae9de59550d80e2311e1e9/html5/thumbnails/7.jpg)
What is R3?
R3 is a PROCESS.
Recruitment Retention
Reactivation
![Page 8: Iowa R3 Summit · 2017-11-21 · widely recognized as premiere conservation contributors. ... 2016: Data Dashboards . Statewide R3 Workshop . 2017: “Cultivating the Future of Outdoor](https://reader036.vdocuments.mx/reader036/viewer/2022081613/5fae9de59550d80e2311e1e9/html5/thumbnails/8.jpg)
The R3 Opportunity
“Get strategic about what we’re doing.”
“Improve effectiveness, and string the pearls together.”
![Page 9: Iowa R3 Summit · 2017-11-21 · widely recognized as premiere conservation contributors. ... 2016: Data Dashboards . Statewide R3 Workshop . 2017: “Cultivating the Future of Outdoor](https://reader036.vdocuments.mx/reader036/viewer/2022081613/5fae9de59550d80e2311e1e9/html5/thumbnails/9.jpg)
Why R3?
“We haven’t been trying to make more ‘hunters’ or ‘anglers;’ we’ve been trying to make
more people who look like us.”
~Matt Dunfee, WMI
![Page 10: Iowa R3 Summit · 2017-11-21 · widely recognized as premiere conservation contributors. ... 2016: Data Dashboards . Statewide R3 Workshop . 2017: “Cultivating the Future of Outdoor](https://reader036.vdocuments.mx/reader036/viewer/2022081613/5fae9de59550d80e2311e1e9/html5/thumbnails/10.jpg)
What is R3?
R3 = Customer Engagement
and
Customer Engagement = Relevancy
![Page 11: Iowa R3 Summit · 2017-11-21 · widely recognized as premiere conservation contributors. ... 2016: Data Dashboards . Statewide R3 Workshop . 2017: “Cultivating the Future of Outdoor](https://reader036.vdocuments.mx/reader036/viewer/2022081613/5fae9de59550d80e2311e1e9/html5/thumbnails/11.jpg)
Impacts of R3 in Iowa
![Page 12: Iowa R3 Summit · 2017-11-21 · widely recognized as premiere conservation contributors. ... 2016: Data Dashboards . Statewide R3 Workshop . 2017: “Cultivating the Future of Outdoor](https://reader036.vdocuments.mx/reader036/viewer/2022081613/5fae9de59550d80e2311e1e9/html5/thumbnails/12.jpg)
Impacts of R3 in Iowa
2011: MAFWA R3 Committee started 2011 - 2013: Increased staff for Hunter Education Division Growth of NASP, SCTP and other programs Online-Only Adult Hunter Education Range small grant programs 2014: Expanded online registration for Outreach Programs
![Page 13: Iowa R3 Summit · 2017-11-21 · widely recognized as premiere conservation contributors. ... 2016: Data Dashboards . Statewide R3 Workshop . 2017: “Cultivating the Future of Outdoor](https://reader036.vdocuments.mx/reader036/viewer/2022081613/5fae9de59550d80e2311e1e9/html5/thumbnails/13.jpg)
Impacts of R3 in Iowa
2015: Increased use of email communication and marketing Growth of Shooting Ranges in Iowa 2016: Data Dashboards Statewide R3 Workshop 2017: “Cultivating the Future of Outdoor Recreation in Iowa” Let’s Go Hunting Mission Fishin’ Iowa R3 Summit
![Page 14: Iowa R3 Summit · 2017-11-21 · widely recognized as premiere conservation contributors. ... 2016: Data Dashboards . Statewide R3 Workshop . 2017: “Cultivating the Future of Outdoor](https://reader036.vdocuments.mx/reader036/viewer/2022081613/5fae9de59550d80e2311e1e9/html5/thumbnails/14.jpg)
Impacts of R3 in Iowa
• Making it easier for people to participate and stay involved
• Increasing the effectiveness and efficiency of programs and efforts
• Engaging new and different audiences to participate
= Cultivating Outdoor Recreation in Iowa
![Page 15: Iowa R3 Summit · 2017-11-21 · widely recognized as premiere conservation contributors. ... 2016: Data Dashboards . Statewide R3 Workshop . 2017: “Cultivating the Future of Outdoor](https://reader036.vdocuments.mx/reader036/viewer/2022081613/5fae9de59550d80e2311e1e9/html5/thumbnails/15.jpg)
Future Opportunities
• Increased collaboration and continued growth
Credit: CSG Creative
![Page 16: Iowa R3 Summit · 2017-11-21 · widely recognized as premiere conservation contributors. ... 2016: Data Dashboards . Statewide R3 Workshop . 2017: “Cultivating the Future of Outdoor](https://reader036.vdocuments.mx/reader036/viewer/2022081613/5fae9de59550d80e2311e1e9/html5/thumbnails/16.jpg)
Growing Outdoor Recreation
![Page 17: Iowa R3 Summit · 2017-11-21 · widely recognized as premiere conservation contributors. ... 2016: Data Dashboards . Statewide R3 Workshop . 2017: “Cultivating the Future of Outdoor](https://reader036.vdocuments.mx/reader036/viewer/2022081613/5fae9de59550d80e2311e1e9/html5/thumbnails/17.jpg)
National R3 Community
![Page 18: Iowa R3 Summit · 2017-11-21 · widely recognized as premiere conservation contributors. ... 2016: Data Dashboards . Statewide R3 Workshop . 2017: “Cultivating the Future of Outdoor](https://reader036.vdocuments.mx/reader036/viewer/2022081613/5fae9de59550d80e2311e1e9/html5/thumbnails/18.jpg)
Questions & Discussions
![Page 19: Iowa R3 Summit · 2017-11-21 · widely recognized as premiere conservation contributors. ... 2016: Data Dashboards . Statewide R3 Workshop . 2017: “Cultivating the Future of Outdoor](https://reader036.vdocuments.mx/reader036/viewer/2022081613/5fae9de59550d80e2311e1e9/html5/thumbnails/19.jpg)
Contacts John Frampton CEO/President [email protected] Cyrus Baird Programs Director [email protected] Samantha Pedder Business Development Director [email protected]
Matt Dunfee R3 Guru WMI Programs Manager [email protected] Marty Hogan R3 Community Lead Powderhook, Inc. [email protected]
![Page 20: Iowa R3 Summit · 2017-11-21 · widely recognized as premiere conservation contributors. ... 2016: Data Dashboards . Statewide R3 Workshop . 2017: “Cultivating the Future of Outdoor](https://reader036.vdocuments.mx/reader036/viewer/2022081613/5fae9de59550d80e2311e1e9/html5/thumbnails/20.jpg)
Produced with funding awarded through the Federal Aid in Wildlife Restoration Program, administered by the U.S. Fish and Wildlife Service.