iowa non-profit summit: social media 2012 readiness
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2012 SOCIAL MEDIA READINESS
@nathantwright
I answer questions about the Internet.
99 PROBLEMSToday’s social media challenges:Catching up to the speed of information.Organizational silos.Lack of structure/process.No commitment to training and education.Not enough human beings.Lots of platforms.
THE SPEEDOF INFORMATIONHow do you catch up?
8,868tweets per second
7,196tweets per second- USA vs. Japan
5,500tweets per second- D.C. quake
The last 210 years of information (+10 years)
http://www.baekdal.com/articles/Management/market-of-information/
Get connected and set your alerts
SILOSWhere do you “fit” social media?
PROCESSHow do you “organize” your social media efforts?
A good social media policy should…
Define social mediaSet rules for personal and professional use and
repercussions for abuseClearly state who can speak on behalf of the
organizationFocus on opportunity vs. riskMore resources can be found at:
http://socialmediagovernance.com/policies.php
MANPOWERWho do you task or hire?
Frequently asked questionsWhat’s the ROI of social media?What’s the best time of day to post?How many times should I post?
Frequently asked questionsWhat’s the ROI of social media?What’s the best time of day to post?How many times should I post?
Who is the right fit?Professional communicator – online and offlineTechnical competenceCuriosityContent creatorSelf-starterJournalism background is a bonusEfficient
EDUCATIONHow do you empower your entire organization?
Build a certification programDevelop and implement sustained social media
training across your organization.“Graduates” get access to better tools and
analytics, earn links, and are empowered to speak on behalf of the organization.
Get out ahead of your team members with guidance before they start on their own.
PLATFORMSWhere do you focus your efforts?
jamescridland via flickr
750 million+ active users
50% log in every day
Average # of friends: 130
700 billion minutes spenton Facebook each month
http://www.facebook.com/press/info.php?statistics
100 million users40% log in to see what others are saying
50 million log in each day
230 million daily tweets
55% access Twitter via mobile devices
http://blog.twitter.com/2011/09/one-hundred-million-voices.html
Photo: victoriapeckham via flickr
Getting more from Twitter:
Connect with local and national media.Follow, re-tweet and interact with your peers.Watch #hashtags around events to connect with others.Use dashboard tools to filter and organize your streams and
listen for keywords. (HootSuite, Tweetdeck, etc.)Engage in broader conversations about your community.Maintain a 90/10 ratio (interaction vs. broadcast).Get the right mobile app for your phone.Surprise and delight.Use common sense.
Be responsible: You are what you tweet
100 million users54% male / 46% female
Average age: 4351% earn more than $100k annually
23% earn more than $150k annually
Over 77% have a college degree
32% are middle management or above
Source: Nielsen Online @Plan, Summer 2009Photo: nanpalmero via flickr
How’s yourrolodex?
Average person will hold down 7-8 different
careers in their lifetime.- U.S. Department of Labor
Average person has 3 email addresses.- Direct Marketing Association
Email addresses change at a rate
of 31% per year.- Direct Marketing Association
photo via lisa_yarostflickr.com
HARDLINKINGBridging the gap between physical
and digital, fueled by mobile devices.
THANK YOU.NATHAN T. WRIGHT@nathantwright
lavarow.com515.999.LAVA
hello @ lavarow.com