ioustinos sarris. drop in the oceanwe forgetno time
TRANSCRIPT
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Ioustinos Sarris
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Drop in the ocean
We forget
No time
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1B = 2,000,000minutes per day
workdays per day
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empowers good actions
using game mechanicsto motivate people
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3 missionsto choose from
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Recycle 5 cansat the nearest recycling point
Donate those shoes you are never going
to wear again
2d3h 5d
Lower your thermostat by 1
degree and maybe wear a
sweater
25 45 160
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Recycle 5 cansat the nearest recycling point
Donate those shoes you are never going
to wear again
2d3h 5dLearn more
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Verify
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Verify Challenge&Collaborate
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Verify Get rewarded
Challenge&Collaborate
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Points & Rewards
> Social Status of how “good” you are
> Community projects> Gifts and discounts
> Donations
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Games for changing behavior?
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25M
29M
4M
$38M
$85M
$12M
Learn Languages
Staying Fit
Recycle more
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Doing good
25M
29M
4M
$38M
$85M
$12M
Learn Languages
Staying Fit
Recycle more
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There is a business case!
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EmptySlot
EmptySlot
EmptySlot
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EmptySlot
EmptySlot
EmptySlotMunicipalities
NGOs
Businesses
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EmptySlot
EmptySlot
EmptySlot
Bring your old shoes to Nike and we will take care
of them
5d
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EmptySlot
EmptySlot
EmptySlot
Recycle cans at designated places
5d
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EmptySlot
EmptySlot
EmptySlot
Bring your old phones at our
store
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EmptySlot
EmptySlot
EmptySlot
Shop with a canvas bag
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EmptySlot
EmptySlot
EmptySlot
Use public transportaion
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Reusables - % per ton
Referrals - € per user
Municipalities - € flat
fee
Brands - € per
campaign
Material
Walk-ins
Waste
Reduction
Green
Branding
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Material
Walk-ins
Waste
Reduction
Green
Branding
4t waste / year * 75€ for mngmt =300€ cost
we will reduce by 20% & we save them 60€
we charge 15€ per user
12 walk-ins at an average of 1€ = 12€
100€ produced * 40% recycled * 30% commission =
12€
Exposure to 12 campaigns for 1€ = 12€
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17€ per user / year
User lifecycle = 4 months
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City-by-cityapproach
Local Partners
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Athens
Pilots
Amsterdam
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For the next
9 months
€150k€40kSell 20 missions
Launch version 2.0
20k users
Launch in 3 cities in 2015
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Cities
2015
2016
2017
3
8
15
50.000
160.000
375.000
€850.000
€2.720.000
€6.375.000
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Team
Advisors
Startup ExperienceTech & ScalabilityData Analysis
Game DesignCreative
Sales
Business Sales Game design Recycling ops