iot - connected car - technology trends & opportunities - harsha bagur, robert bosch

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Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur Internet of Cars - Technologies & Trends

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Page 1: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Internet of Cars - Technologies & Trends

Page 2: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

ABOUT ME

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Technology Professional with ~15 years of experience in the industry Currently, a Group Head for the Infotainment & Telematics platform at Robert Bosch Previously, had stints with Symphony Teleca as a Solutions Manager, APAC Technical Architect at Samsung Technical Lead at ST- Ericsson

Page 3: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Connected Car?

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Page 4: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Connected Car: Networking Options

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Car-to-car Increased safety as vehicles can communicate with each other and inform on dangerous situations such as wet roads, ice, accidents, etc.

Car-to-OEM and/or services Remote diagnosis & repair (e.g. for software/firmware updates) Valuable data for OEMs, app developers, Mobile Service Providers

Car-to-enterprise New business opportunities to existing and future automotive players, from gas stations, car park operators, to music streaming, navigation, insurance providers and new web services

Car-to-x-connectivity Communication with any Internet capable device

Car-to-infrastructure Traffic, red lights, paying tolls, etc.

Page 5: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Connected Car: Growth Drivers

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Page 6: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Connected Car: Growth Drivers

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Page 7: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Connected Car: Growth Drivers

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Page 8: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Connected Car: Two Major Players

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

•OEMs and MNOs have radically different heritages and different approaches

•The success of the Connected Car requires mobile network operators (MNOs), and automotive OEMs to work in harmony

Page 9: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Connected Car: Revenue Flows

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Although individual aspects of the connected driving experience are reasonably well-established, the integrated whole is not

Page 10: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Connected Car: Benefits per user per year

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Source: Cisco

Page 11: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Connected Car: Revenue Potential

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Source: Cisco

Page 12: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Connected Car: Revenue Potential

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Source: Machina Research

Page 13: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Connected Car: Connected Services

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Source: Cisco

Page 14: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Connected Car: Connected Services

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Source: Cisco

Page 15: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Connected Car: Convenience, what consumers want?

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Page 16: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Connected Car: Usecases (SW Recall Summary)

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Year OEM Vehicle Issue Units

2007-2008 Honda Minivans Brake software 344,000

2014 Jeep Cherokee Electrical spikes in central body software 4,500

2013 Chrysler Minivans Airbag SW N/A

2013 Dodge RAM 1500 Stability control SW 46,000

2013 Ford LEVs SW update to improve fuel efficiency 50,000

2013 Ford Escape Cooling system software All

2012 Buick LaCrosse Brake SW 1,300

2012 Volvo S60 Fuel pump SW 7,600

2012 Honda Fit Stability assist system SW 44,000

2011 - 2013 Chrysler Various Head restraint system software 500,000

2011 Cadillac SRX Airbag SW glitch 50,500

2011 Buick LaCrosse Electronic climate control SW 10,000

2011 Nissan Leaf Faulty SW 5,500

2011 Ford Pickups Integrated diagnostic system glitch 8,000

2010 Toyota Prius Brake control system SW 500,000

2006 - 2010 Toyota Various Acceleration issues 5,600,000

2005 - 2010 Honda Accord, CRV, Element Automatic transmission SW 2,500,000

2009 Cadillas CTS Passenger sensing system SW 12,660

2008 VW Passat Engine control SW 6,500

2006 Jeep Commander Automatic transmission SW 24,500

2005 Toyota Prius SW problem causes car to stall or shut down 160,000

Lower Warranty Costs Collection of real-time data, remote software updates, early detection of quality issues Better understanding of a vehicle’s lifetime performance Remote diagnostics & predictive maintenance will reduce warranty costs Cisco has estimated 10% lower cost to service vehicles, including warranty savings

Source: GM, Citi Research

Page 17: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Connected Infotainment: Cognitive & Predictive

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Page 18: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Connected Infotainment: Predictive System

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Page 19: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Connected Infotainment: Cognitive System

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Page 20: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Connected Car: Convenience

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Page 21: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Connected Car: Insurance Telematics

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Page 22: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

A Remote Control Car?

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Internet connectivity enables remote monitoring and limited control of the vehicle.

Safety interlocks disable remote control functions while car is in motion. Source: Tesla Motors

Tesla Model S -- REST API Vehicle Status

Is mobile access enabled Charge state Climate controls state Driving state and location GUI settings (preferences) Vehicle state [Doors open

Vehicle Control Commands

Open charge port door Set charge mode to standard Set charge mode to max-range Set charge limit to X % Start charge Stop charge Flash lights Honk horn Lock doors Unlock doors Sun roof control [open / close / vent] Set AC target temperature Start AC Stop AC

Page 23: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Ever so Intelligent Car

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Page 24: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Connected Car: Impact of distractions?

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

UX is the key: To consumer adoption of connected services

Safe usage of services

Page 25: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Connected Car: Security Impact

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Connection •Secure •Seamless •Reliable •Fast

Page 26: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

What are the Consumers Preferences?

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Page 27: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

What are the Consumers Preferences?

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Page 28: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Evolution of Ground transportation system

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Page 29: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

From Connected Car to an Autonomous Car

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Self-driving cars, with artificial intelligence, in which there will be no driver involvement Car manufacturers are not yet equipped to drive this transformation - A lucrative opportunity for ICT companies to work with automobile manufacturers to transform the industry Car manufacturers put in a Billion vehicles in the 20th Century and the second Billion is expected by 2033 – Huge opportunity for all

Page 30: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Autonomous Cars

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Page 31: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Autonomous Cars in India?

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Really?

Page 32: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Opportunities

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

Parking Management – Demand/Supply Aggregation Connected Infrastructure – Smart roads, Smart/connected traffic lights, … Insurance – Usage Based Insurance, driving pattern monitoring & support Radio Taxi Service – Ola, TFS, Uber have made an entry. Are there any pain areas that they have failed to address? Are there are gaps (technology/geography/ etc) that they have left? Can Demand/Supply be efficiently managed? Transportation as a Service – Personal mobility, Goods mobility – ZipCar, ZoomCar, Car2go, GoGet, GetAround, WhipCar, B2C/B2B usecases - Courier (DHL, Bluedart), Foodpanda, etc Service Stations - cloud-based diagnostics & preventive care, Gauge health (used cars) Battery technologies – Charging stations, Optimized charge, B2C/B2B usecases

Page 33: IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

Internet of Cars

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

THANK YOU

For your patience

Any Questions?