invu interactive video
TRANSCRIPT
TRANSFORMING THE VIDEO VIEWING EXPERIENCE
Overview
Invu was initially launched with a number of partners in Q4 2012, current partners include:
Annual “Top 10” TV Show, Cable TV Networks, Internet Media, Talent Agencies, Musicians,
Production Companies, and a Record Label.
Current Performance Based Results
Average Activities Per Engaged Viewer
15
Average Video Duration (min:sec)
2:52
Engaged Viewers Explored Multiple Levels of
Information
50%+
Engaged Viewers Explored Product or
Service Related Information
50%+
Engaging Simple Flexible
The Invu platform makes it
easy for content owners to
develop interactive, context rich
viewing experiences that better
engage their audience and
minimize media multitasking.
Tablet or PC, Windows
or Mac - Invu offers a
flexible interface that
works with them all.
Invu delivers the
interaction viewers want,
right at their fingertips,
without forcing them to
leave the video viewing
experience.
Added Value to Viewers
In-Video Games
Make Reservations
Purchase Items of Interest
Read External Articles
Read Reviews
Show Blogs
Show Information
Amenities & Features
Guest Stars
Fan Discussion
Find Nearest Location
“How To” Information
Identify Actors, Musicians, etc…
In-Show Products
Show Location(s)
Sign Up for Updates
Social Media
Take Surveys
Unique Video Info
View Other Videos
Invu delivers the interaction viewers want, right at their fingertips, without leaving the
primary video viewing experience.
Show Information Main Actors Social Media In-Show Products
Added Value to Content Owners
Branded Content Product InformationSyndicate Content
GloballyCustomizable
Widgets
Greater Information Access
Incremental Monetization
Syndicate Content Globally
Watch Additional Videos
Behind the Scenes Videos
Capture Viewer Information
Cause Awareness
Customizable Widgets
Director’s Cut Information
Download App
Invu provides content owners with the opportunity to make a greater amount of information
accessible to viewers without having a direct impact to the video production process:
Enhanced Videos:
o Branded Content
o DIY Videos
o Interview Segments
o Property Tours
o Short Form Videos
Incremental Monetization
Download App Purchase Products Preferred Merchants
Invu does not replace any current in-video advertising, Invu does deliver new ways
for content owners to generate incremental revenue from digital video including:
Incremental Banner Ad Space
Preferred Merchants
Product Placement Sponsorships
Purchase Content
Purchase Products
Segment Sponsorships
Sign-Up for Affiliate Programs
Advance Consumer Sale Process
Auction Bidding
Brand Takeover
Buy Event Tickets
Charity Donations
Download Apps
Fill Out & Submit Application
Purchase Content
Technology Overview
Currently Integrated
Video PlatformsWidgetsIntegration Process
Invu and the RealNetworks team support a simplified integration process that minimizes
the process steps and resources needed to fully integrate Invu technology.
Invu enables content owners to select from many already built widgets and/or to be
able to develop and integrate customized widgets that add incremental value to the
desired performance based results.
Invu is already integrated with a number of the more popular video platforms and
RealNetworks has also developed a syndication process that allows for partner videos
to be embedded with Invu technology on sites identified by content owners.
Activity Based Metrics
Value of Activity Based Metrics:
• Enhanced viewer experience leads to
increased brand engagement.
• Actions take place within and not away
from viewing experience.
• Activity based metrics in addition to
traditional CPM model.
• Invu’s activity based metrics are
incremental data points to deliver to
brand marketers to better justify their
campaign investments and measure
program effectiveness.
• Viewers who choose to engage with a
brand partner have a much higher value
than current passive viewers watching
video.
Key Metrics(Passive vs. Activity Based Metrics)
Today
Multiple Levels of Asset Activity Opportunities(Example: nearest dealer, color options, special promotions, reviews)
Data Measured by Engagement Type(Person, Place, or Product)
Measurable Actions for In-Video Product Placement(where to buy, get more information, engage with product/brand)
Data Comparison(Example: How many people clicked on male/female actor then
engaged with brand, and what levels of detail did they go?)
Analyze Consumer Preference(Identify what influences consumers)
Incremental Inventory for Brand Partnerships(Partner defined number of promotional assets inserted)
Benefits of Invu Activity Based Metric Areas
Impressions
• CPM
Click Thru Rate
• Total
• %
Actions
• Total
• Cost Per
Sample Reporting Capabilities
Filters Summary
Matrix Download
Invu will deliver a
deep set of activity
based metrics that
allow for partners to
easily refine
information available
to the viewers in
order to provide the
best viewing
experience possible.