investors, hello & welcome!
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Investors, hello & welcome!. Jump On Board. The Orange Peel. OUR VISION. The Orange Peel will become the first drive thru establishment in the Metro West area to offer organic coffee, espresso drinks, and smoothies Smoothies are made from the highest quality fruits and vegetables - PowerPoint PPT PresentationTRANSCRIPT
Investors, hello & welcome!
Jump On Board
The Orange Peel
OUR VISION
The Orange Peel will become the first drive thru establishment in the Metro West area to offer organic coffee, espresso drinks, and smoothies
Smoothies are made from the highest quality fruits and vegetables
Our healthful products will set us apart from our drive thru competitors
Our Mission
To deliver wholesome, high-quality
products to customers and to prove
that Beverages can be fast,
nutritious and delicious
Our business provides:
Convenient way to rev up your morning with fruits and veggies
Easy on-the-go juices and smoothies that are healthier options than other drive-thru establishment
Education materials to the community on the nutritional benefits of living a healthy lifestyle
The Orange Peel
Voted BEST in Metro-West!
The ProductThe Orange Peel will have:
•Organic products
•Fresh fruit
•Fresh Veggies
• Refreshing Beverages
Coffee and espresso
drinks will make for
a nutritious and
delicious alternative
to Dunkin Donuts or
McDonald’s products
Smoothie Options
Electric Lemonade
Mango Madness
Blueberry Bieber
Pomegranate Punch
Passion Punch
Orange and Carrot Craze
Banana Blast
Outrageous Orange
Wild N’ Crazy Watermelon
Prices
12 oz. smoothie - $4.50
20 oz.smoothie- $5.50
Iced/hot, decaf/reg
12 oz- $2.50
16 oz- $3.00
20 oz- $3.50
Goals
Long term: Open several other franchises along the East Coast
Become the premiere smoothie establishment on the East Coast
Objectives: Serve 100+ customers
daily within 6 months of grand opening
Maintain customer satisfaction
Short term:
Make a profit within a year
Gain a loyal customer base
Target Market
The Orange Peel will have a large target market of any and all persons seeking fast, and healthy drink options
Target Audience:college studentsbusiness professionalsIndividuals with fast-paced, crunched-for-time lifestyles
Formal Investigation of Target market
The Customer
What if fast food didn’t equate to junk food?
A drive-thru/walk-in healthy drink shop is a much-needed establishment for the greater Framingham area
More often than not people sacrifice their health in the name of convenience
The Location
508-655-1573
1362 Worcester St Framingham 01701
TheOrangePeel.com
Nearby LocationsTennessee's Real BBQ-Real Fast
508-626-7140
341 Cochituate Rd Framingham, MA 01701
Burger King
508-875-9832
259 Cochituate Rd Framingham, MA 01701
Fresh City
508-875-5750
1400 Worcester St Natick, MA 01760
Mc Donald's
508-651-1006
1245 Worcester St Natick, MA 01760
Advertising
Advertising is Key
Brochures
Signs
On-line social networking
Billboard along Rt. 9
Online Webpage
Word-of-Mouth
Market Demand
There is a great demand for:Early-morningFast service that provides nutritious foods
Our competitors, fast food drive-thru and restaurants lack nutritious options
Famous smoothie chains like Jamba Juice do not have locations in the Metro west area at this time
Fresh City offers:Smoothies- No drive-thru
McDonald’s offers: Fruit smoothies- They are not made with fresh fruit
Commuters have the benefit of a fast an easy drive-thru with convenient service
Situational Analysis
Sol Bean Café Juice Bar ~
Coffee Shop ~
Healthy Eatery Est. May 2006
119 S. Main St. Middleton, MA
01949
Survey Conducted
Sample Survey
1. Do you make any food/beverage stops on your commute? If so where do you stop and what do you order?
2. Would you stop to purchase only a beverage?3. Do you value low prices over quality when it relates to nutrition?4. Is finding healthy and fast nutrition options a concern to you? 5. Do you prefer drive thru or walk in service?
Start Up Costs
How did we estimate start-up costs?
Our extensive research of the market and similar businesses have given us an accurate idea of what it will cost to get The Orange Peel up and running
Business Organization
The Orange Peel
Crew Member Crew Member Crew Memeber
AM Manager
Crew Member Crew Member Crew Member
PM Manager
Owners & Investors
Quality Management Program
The Orange Peel plans to have a Quality Improvement Program
For quality improvement a suggestion box will be located for
easy access for customers to make anonymous suggestions for
improvement
We are confident that our quality control program will be effective,
but understand it will also need to be evolving with the needs of
our company and will be re reviewed at least every two years
Employee Success Program
Steps:1. Orientation
2. Training
3. 2-Month trial
4. Employee Evaluations
5. Third party Employee surveys
Reasons why you should invest:
1. We present a strong total picture1. We present a strong total picture
2. Sustainability is foreseeable 2. Sustainability is foreseeable
3. We are willing to share control 3. We are willing to share control
4. Start-Up costs are not 4. Start-Up costs are not underestimatedunderestimated
5. Revenue projections are accurate5. Revenue projections are accurate
6. Substantial amount of know-how 6. Substantial amount of know-how in the businessin the business
7. We present no fluff, and lots of 7. We present no fluff, and lots of substance substance
8. Great communication skills8. Great communication skills
9. Great ability to take criticism9. Great ability to take criticism
10. And finally we are trustworthy10. And finally we are trustworthy
Now Let Us Address Your Questions, Comments, or Concerns!
We encourage your critisism and are open to any improvement ideas you may have before or after you have committed to investing with us.