Investors DayJuly 18, 2019

New logo

Website relaunch

MaceMoment landing page

Pepper Spray: current market

• Traditionally positioned as an impulse buy• Product placed in random areas in retail

• Automotive• Checkout Counter• Sidekick Displays• Clip Strips

• Product offerings are limited to 2-3 items• Multiple brands coexist• Neither the product nor the packaging targets

specific customers• Lack of product differentiation• Consumer confusion

Pepper Spray: current retail

Pepper Spray

If we dispel the notion of

pepper spray being an

impulse buy - the market is

much larger.

Mace Brand as a Disruptor

Develop the entire category of

Personal Safety Products

as a

DESTINATION

Personal Safety Products

• Category development• Alarms• Pepper Sprays• Pepper Gels• Water Trainers• Stun Guns

• Product development• Refresh of existing products• Products chosen for target market• Pricing that establishes Mace brand as the premier brand

• Packaging development• Consistent brand image• Consistent within the category in which it’s placed• Eco-friendly

• Present concept to retail buyers…

Personal Safety Products

• Sales & Marketing team has been developed for this new approach

• Multiple retail presentations during Q2 have been made, with very positive feedback

• Numerous presentations are on the calendar for the remainder of 2019

• Most category resets occur Q1 of each year

KUROS! program

• The Kuros! program• Similar to Toms Shoes• Provides free Pepper Spray to

at-risk women in underdeveloped nations

• Leads to enhanced safety, which leads to mobility

• License fully executed May 2019

• Resonating very well with retail buyers

13

KUROS! product lineup

KUROS! landing page

USPS program

• The USPS brand• Larger brand than Mace• Nearly 100% consumer brand recognition• Favorable amongst retailers• 730,000+ followers on Facebook• 120,000+ followers on Twitter

• USPS Powered by Mace brand Pepper Spray

USPS product lineup

USPS & Kuros! display

Thank You!