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INVESTMENT & IMPACT 2016 SUMMARY REPORT FOR INVESTORS

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Page 1: INVESTMENT & IMPACT 20162 The New Zealand Festival 2016 Investment & Impact Summary Report for investors includes summary analysis of the Festival's performance data, reports and research

INVESTMENT & IMPACT 2016

SUMMARY REPORT FOR INVESTORS

Page 2: INVESTMENT & IMPACT 20162 The New Zealand Festival 2016 Investment & Impact Summary Report for investors includes summary analysis of the Festival's performance data, reports and research
Page 3: INVESTMENT & IMPACT 20162 The New Zealand Festival 2016 Investment & Impact Summary Report for investors includes summary analysis of the Festival's performance data, reports and research

The New Zealand Festival is recognised globally as New Zealand’s iconic cultural experience in Wellington.

The New Zealand Festival transforms Wellington by creating extraordinary experiences through art.

The New Zealand Festival makes Wellington the stage and everyone a player.

Excellence / Courage / Partnership

Versatile / Relevant / Bold / Highly Connected

IMAGE LEFT: LE GRAND CONTINENTAL ®, SYLVAIN ÉMARD DANSE © PHOTO: MATT GRACE

VISION

PURPOSE

STRATEGY

VALUES

CULTURE

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The New Zealand Festival 2016 Investment & Impact Summary Report for investors includes summary analysis of the Festival's performance data, reports and research by Berl and Nielsen.

CONTENTS

4 ASPIRATION7 EXTRAORDINARY9 IMPACTS11 AMBITION & ACHIEVEMENT13 HIGHLIGHTS15 PARTNERS16 INTERNATIONAL PARTNERS, CORPORATE

PATRONS & GRANTS19 VALUE & SATISFACTION21 ECONOMIC IMPACT23 INCOME & EXPENDITURE25 OTHER IMPACTS

27 INNOVATION29 LEADER PARTNERSHIP CASE STUDY30 STRATEGIES AND OUTCOMES33 MARKETING REACH35 OUR AUDIENCE AND TARGET MARKETS36 FUTURE37 OUR NEW EXECUTIVE CHAIR39 TESTIMONIALS40 APPENDIX: GLOBE TO GLOBE HAMLET 42 APPENDIX: THE ROYAL EDINBURGH

MILITARY TATTOO

IMAGE RIGHT: CONTACT FESTIVAL PLAYGROUND: ARQUITECTURA DE FERIA, ANTIGUA Y BARBUDA © PHOTO: MATT GRACE

Page 5: INVESTMENT & IMPACT 20162 The New Zealand Festival 2016 Investment & Impact Summary Report for investors includes summary analysis of the Festival's performance data, reports and research

ASPIRATION

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ASPIRATION

NAU MAI HAERE MAI KI TE TAURIMA O AOTEAROA WELCOME TO THE NEW ZEALAND FESTIVAL

Art has always been part of being human – something that helps us understand the world around us and something that has helped us understand ourselves. With evolution seemingly on fast-forward in the age of the Anthropocene – a time in which human actions and technology are starting to change the environment around us, there is no more critical time to listen to the wisdom of artists. Our Festival offers the incredible opportunity of hearing voices of artists from around the world and connecting more closely with our own community. In sharing both the oldest and newest challenges of our time, it is a chance to find empathy, humour, beauty and hope.

SHELAGH MAGADZAARTISTIC DIRECTOR

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EXTRAORDINARY

Page 9: INVESTMENT & IMPACT 20162 The New Zealand Festival 2016 Investment & Impact Summary Report for investors includes summary analysis of the Festival's performance data, reports and research

7IMAGE LEFT: COMPLEXITY OF BELONGING, CHUNKY MOVE, IMAGE © MATT GRACE

The New Zealand Festival, formerly the New Zealand International Arts Festival, has been creating extraordinary experiences in Wellington since 1986. We are New Zealand’s largest celebration of international arts and a leading multi-arts festival in Australasia. We achieve this through our ambition to make Wellington the stage, and everyone a player.

The Festival welcomes artists from around the globe and across New Zealand to Wellington every two years, igniting the city’s unique landscape, community and culture. It is thanks to all our investors, artists and audiences that we have been able to achieve so much in 2016.

EXTRAORDINARY

SUE PATERSON EXECUTIVE DIRECTOR

KERRY PRENDERGAST EXECUTIVE CHAIR

Page 10: INVESTMENT & IMPACT 20162 The New Zealand Festival 2016 Investment & Impact Summary Report for investors includes summary analysis of the Festival's performance data, reports and research

IMPACTS

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From a $12 million investment the New Zealand Festival 2016 generated:• 395 performances including seven world premieres • Welcomed 1200 artists from 25 countries• Overall attendance of approx. 300,000 • 95,000 in ticket sales and over 205,000 to free events• Unique attendance of 106,000 people• 37% attending from outside Wellington City, 19% from outside Wellington Region• 23% first time attenders• $32.1M Direct out of Region Spend and $56M total Economic Impact in Wellington City

The Festival also presented The Royal Edinburgh Military Tattoo in 2016 and generated:• Unique attendance of 84,500• 85% from outside Wellington City, 63% from outside Wellington Region• $31.7M Direct out of Region Spend and $50M total Economic Impact in Wellington City

IMPACTS

IMAGE LEFT: WYNTON MARSALIS WITH JAZZ AT LINCOLN CENTER ORCHESTRA © PHOTO: FRANK STEWART

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AMBITION & ACHIEVEMENT

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Image left: The Big Bang. Photo credit: Matt Grace 11

New Zealand Festival 2016 sought to:• Present a powerful programme of local, national and

international art and deliver a standard of excellence and service for audiences

• Engage greater audience participation with quality arts and community events

• Reflect the creative and cultural identity of Wellington and New Zealand and provide the best hospitality and Festival experience for artists and visitors

• Create productive working partnerships with corporate partners to maximise opportunities for brand awareness and leverage in the marketplace

New Zealand Festival 2016 achieved:• High level of local and national awareness• Strong, positive perception and satisfaction with the

Festival programme from invited international guests, partners, patrons and supporters

• Growth in total attendances and ticket sales across Festival activity, including combined attendances of over 387,354 – a growth of 46% from 2014 activity

• Major economic and social contributions to the Wellington region, including a combined economic impact of over $100M in Wellington

AMBITION & ACHIEVEMENT

IMAGE LEFT: CONTACT FESTIVAL PLAYGROUND: ARQUITECTURA DE FERIA, ANTIGUA Y BARBUDA © PHOTO: MATT GRACE

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HIGHLIGHTS

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13HIGHLIGHTS

HIGHLIGHTS

Pōwhiri: Official welcome for international artists. A powerful global cultural exchange on the Wellington waterfront.

Le Grand Continental®: Partnered by Kiwibank. A spectacular opening night celebration in Civic Square featuring 142 dancers and attended by 5000 audience members.

Contact Festival Playground: A madcap parent-powered junkyard fairground at Frank Kitts Park. Open for 19 days and attended by 50,000+ audience members. 71% say it exceeded expectations.

For the Birds: Partnered by Wellington Airport. An enchanting family adventure in Wellington’s Otari Wilton's Bush over 15 nights attracting 12,000 people.

The best from the International stage: Presenting the highest quality work from leading, cutting-edge, contemporary companies. Including the iconic Tanztheater Wuppertal Pina Bausch and a sold-out residency by Jazz at Lincoln Centre Orchestra.

Seven world premieres of New Zealand work: Including new works to commemorate WWI, opera Brass Poppies and a sell-out performance of John Psathas’ monumental No Man’s Land.

Digital Innovation: The commission of a new digital adventure theatre work by Storybox played out on a mobile app and the streets of Wellington.

Writers Week: A forum for leading authors and thinkers from home and abroad to share stories about their craft, their lives and the world around us.

Festival On the Road: Artists from around the world hit the road during the Festival, heading out into the Greater Wellington region.

SchoolFest: A dynamic learning programme giving students the chance to experience world-class artists in performance and workshops.

The Royal Edinburgh Military Tattoo: One of Scotland's biggest cultural events, the Festival presented this extraordinary spectacle of military and cultural display to a record crowd in the Westpac Stadium.

Globe to Globe: The Festival presented London’s iconic Globe Theatre’s production of Hamlet, as part of an epic ‘Globe to Globe’ world tour, taking in a huge 197 countries.

IMAGE LEFT: RITE OF SPRING, TANZTHEATER WUPPERTAL PINA BAUSCH © PHOTO: MATT GRACE

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CREATIVE PARTNERS DESTINATION PARTNERS ENGAGEMENT PARTNERS EXPERIENCE PARTNERS INNOVATION PARTNERS CORE PARTNER

PARTNERS

LEADER LEADER LEADER LEADER LEADER

ACTIVATOR ACTIVATORS ACTIVATORS ACTIVATOR

CORE FUNDER

SUPPORTERS

SUPPORTERS SUPPORTERS

SUPPORTERS

MAJOR GRANTS

ACCESSIBILIT Y PARTNERS

ACTIVATOR

SUPPORTERS

Venue PartnerTourism Partner

IMAGE LEFT: FLY ME UP TO WHERE YOU ARE NEW ZEALAND, TIFFANY SINGH © PHOTO: MATT GRACE 15

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INTERNATIONAL PARTNERS, CORPORATE PATRONS & GRANTS

INTERNATIONAL PARTNERSAsia New Zealand FoundationAustralia Council for the ArtsAustralian High CommissionBritish CouncilBritish High CommissionCanada Council for the ArtsCreative ScotlandCulture IrelandEmbassy of ArgentinaEmbassy of FranceEmbassy of SpainEmbassy of the Republicof PolandEmbassy of the United Statesof AmericaGoethe-InstitutNew Zealand-FranceFriendship Fund

CORPORATE PATRONSAir New ZealandBERLBuilding SolutionsCaffe L’affareCraigs Investment PartnersDeloitteJacksonStone and PartnersLeuthart + CoPrimeproperty Group

GRANTSCarterton District CouncilFour Winds FoundationGreytown Trust LandsHealth Quality &Safety CommissionHutt City CouncilInfinity FoundationKāpiti Coast District CouncilMana Community GrantsFoundationMasterton District Council

Lands Trust MastertonŌtaki Community BoardPerforming Arts Foundationof WellingtonPorirua City CouncilRoyal Society of New ZealandTrust House CommunityEnterpriseUpper Hutt City Council

PATRONSPLATINUMGeoff and Vivien AtkinsonMary and Peter Biggs CNZMHelena and James BrowMR Camp and AE GaskellSir Roderick and Gillian,Lady DeanePeter and Carolyn DiesslDavid Goddard andLiesle TheronChris and Kathy ParkinRichard Stone and

Dennis RobertsRoy and Renate SavageTeena, Lady ToddThe Wallace FoundationGael Webster and Tim Brown

GOLDDenis and Verna AdamJohn and Jackie ArchibaldPaul and Sheryl BainesDennis and Valerie BarnesKaye and Maurice ClarkM. DoucasSir David Gascoigne andDame Patsy ReddyJohn Luxton and MaryScholtensAdam and Kate Thornton

SILVERJohn Allen and Janie PackIan Cassels and Caitlin TaylorStephen Kós andJocelyn Afford

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Rex Nicholls andKerry Prendergastvan der Boyes Family TrustPaul Ridley-Smith andFelicity Wong

BRONZEPip and Peter BennettColin and Nalini BaruchPeter Chemis andJane McDiarmidDinah and Robert DobsonMatthew DravitzkiCathy Ferguson andMichiel DuringPatricia FitzgeraldRuth and Peter GrahamHeather Hayden and Tony WhiteTimberly Hughes andAllan RansleyJane KominikAdie and Matthew McClellandChris and John McGrathRoss and Treena Martin

Richard T NelsonMark O’Regan and Nicola SakerFay Paterson and Brett GawnMike and Mazz ScannellGordon and Marie ShroffCelia and Ashley SmoutElisabeth Welson andDavid LangmanLeona Wilson

PATRONMalcolm and Ginny AbernethyJames and Louise AitkenLady Norma BeattieMargie Beattie and John BarlowVirginia BreenErrol and Jennifer ClarkAI and VP DiemAlison Franks and John BristedIan and Jocelyn FraserRhona Fraser andCampbell McLachlanMarion and Paul FraterSusan Freeman-Greene

Michael and Kristin GibsonSharon and Tom GreallyJane and Michael HallCarole A HicksProf Les HolborowCarolyn Hooper and Terry FrielTomas and Jan HuppertHoward Greive andGabrielle McKoneSusan and Nigel IsaacsMary MarshallJane Meares and Denis CliffordRachel Metson and Paul FoleyRenata MinettoBronwyn MonopoliRob NicollSue PatersonHilary Patton andShirley GainsfordSam Perry and Iona AndersonJoe and Jackie PopeMichael and Lynda PottsElizabeth PurvesLaraine and Peter Rothenberg

John and Rachel RyanMargaret and Roger SaintyJudy SalmondCathy ScottConrad ShanlyJill ShepherdRoss SteeleTim Stephens and Sarah BartlettDr and Mrs W S TaylorRuth and Simon TreacyPhillipa Urlich and Denis LanderMark and Sally VerbiestCelia Wade-BrownJanet WaiteMargaret WallaceCarla and John WildMeg Williams and Olly BissonJane Wright

Anonymous (20)

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VALUE & SATISFACTION

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Image left: Bach Collegium Japan, Maestro Masaaki Suzuki. Photo credit: Matt Grace 19

New Zealand Festival 2016 investors most value:

• Supporting Wellington and New Zealand as an innovative cultural centre and preferred destination

• Accessing creative brand experiences, generating great content to drive engagement

• Rewarding clients and customers through Festival experiences

• Relationship building with a leadership brand and sustained partnership

• Engaging with the wider community on multi-level platforms

VALUE & SATISFACTION

IMAGE LEFT: TE PŌ, THEATRE STAMPEDE AND NIGHTSONG PRODUCTIONS © PHOTO: MATT GRACE

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ECONOMIC IMPACT

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Image left: Power Plant. Photo credit: Matt Grace 21

ECONOMIC IMPACT

Total for 2015-16 Activity

ATTENDANCE Tickets issued (including SchoolFest) 182,354Free event attendance 205,000

ECONOMIC IMPACT (TOTAL)WELLINGTON CITYGross output ($m) 105GDP ($m) 52.1FTEs 842

WELLINGTON REGIONGross output ($m) 103.9GDP ($m) 51FTEs 787

IMAGE LEFT: CONTACT FESTIVAL PLAYGROUND © PHOTO: MATT GRACE

2016 New Zealand Festival

ATTENDANCE Tickets issued (including SchoolFest) 95,000Free event attendance 205,000

PERFORMANCESTicketed performances 395Separate events 113

ARTISTSNumber of artists 1153Number of countries represented 25

EXPENDITURE ($M) 11.46

ATTENDEES (UNIQUE)Wellington Region 88,784Rest of New Zealand 19,461International 786

ECONOMIC IMPACT (TOTAL)WELLINGTON CITYGross output ($m) 54.5GDP ($m) 27.4FTEs 454

WELLINGTON REGIONGross output ($m) 46.5GDP ($m) 23.2FTEs 371

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The Royal Edinburgh Military Tattoo 2016

ATTENDANCE Tickets issued 84,500

PERFORMANCESTicketed performances 4

ARTISTSNumber of artists 709Number of countries represented 7

EXPENDITURE ($M) 8.16

ATTENDEES (UNIQUE)Wellington Region 30,375Rest of New Zealand 53,601International 479

ECONOMIC IMPACT (TOTAL)WELLINGTON CITYGross output ($m) 50.5GDP ($m) 24.7FTEs 388

WELLINGTON REGIONGross output ($m) 57.4GDP ($m) 27.8FTEs 416

Globe to Globe Hamlet ATTENDANCE Tickets issued 2854

PERFORMANCESTicketed performances 2

ATTENDEESWellington Region 1570Rest of New Zealand 1284

See page 40 for an event overview

See page 42 for an event overview

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INCOME & EXPENDITURE

Sponsorships & Grants 27%Box office 28%

Local Govt grants 25%Government grants 10%

Other Income 10%

27%

28%

54%

14%

32%

25%

10%

10%

Events/Producing/Presentation 54%Marketing 14%

Admin 32%

INCOME

EXPENDITURE

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OTHER IMPACTS

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Image left: Between Zero and One. Photo credit: Pauline Lévêque 25

OTHER IMPACTS

MORE NEW ZEALAND FESTIVAL IMPACTS FOR WELLINGTON

Sustainability of audiences• 23% of audiences were first timers• 68% of Festival attendees went to a free event• 46% of audiences bought three or more tickets

Supporting cultural tourism• 51% more likely to attend another cultural event

because of Festival experience

Festival visitors also attended other attractions including:• Te Papa (53%)• CupaDupa (32%)• Other arts events (29%)

Developing volunteer support• New Zealand Festival provided opportunities for over

500 volunteers

Supporting Learning and Education• Our SchoolFest programme developed the creativity

and skills of over 5000 young people• We provided professional workshops and

masterclasses for students and industry professionals

Developing and retaining talent• Festival activity contributed the equivalent of 842

FTE jobs in Wellington in 2016• We play a leading role in strengthening Wellington’s

skill base through training and professional development

IMAGE LEFT: SMALL METAL OBJECTS, BACK TO BACK THEATRE © PHOTO: MATT GRACE

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Image: PanioralPhoto credit: Matt Grace

INNOVATION

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INNOVATION

NEW ZEALAND FESTIVAL 2016 EXPLORED, TESTED AND INTRODUCED NEW IDEAS AND INITIATIVES TO ENGAGE AUDIENCES

Community engagementThe Contact Festival Playground in Frank Kitts Park attracted more than 50,000 people to the free arts experience over three weeks. Le Grand Continental ® provided community dancers with a total of 10,000 hours of dance training over six months!

Improved Arts Access policyAfter being awarded the Arts for All Award grant by Arts Access Aotearoa, the Festival was able to increase its accessibility provision in 2016 including two signed theatre performances, one audio described theatre performance and one relaxed performance.

Audience care emailsEnhanced audience care via daily emails to bookers containing important and helpful show information. 463 emails sent to 25,000 people.

The Culture ClubRevamped the old Friends of the Festival membership to become a new individual giving programme – The Culture Club: for people who love arts, culture and creativity. Achieved over 1100 new supporters and increased donations by 29%.

Digital / Adventure TheatreUndertook an experimental digital commission in which audiences experienced a theatre piece via interaction with a mobile app whilst live action played out on the city streets. The technology developed was a New Zealand first which will provide a tool for creating this kind of hybrid work in future.

IMAGE LEFT: FOR THE BIRDS, JONY EASTERBY ET AL © PHOTO: MATT GRACE

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LEADER PARTNERSHIP CASE STUDY

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LEADER PARTNERSHIP CASE STUDY

IMAGE LEFT: LE GRAND CONTINENTAL ®, SYLVAIN ÉMARD DANSE © IMAGE: MATT GRACE

Kiwibank was a first time Leader Partner of the New Zealand Festival, headlining the Experience family, which focuses on people – their experience and participation. Kiwibank was aligned with Le Grand Continental ®, a high-fun participatory dance piece choreographed by acclaimed Canadian choreographer Sylvain Émard and featuring dancers selected from the community.

PARTNERSHIP OBJECTIVES• Leverage the Kiwibank Independence campaign

by getting 150 Kiwis to join a great big mass indepen-dance – New Zealand Festival’s opening night event

• Showcase our joint belief that incredible things can happen when ordinary Kiwis get together

• Provide an experiential marketing piece that demonstrates Kiwibank’s attributes to respect and enrich its community and all the independent individuals within it

• Create deep social engagement with customers and staff by inviting them to be part of the show

• Provide hosting opportunities for key stakeholders and customers

• Generate great online content for Kiwibank channels

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STRATEGIES AND OUTCOMES

IMAGE RIGHT: LE GRAND CONTINENTAL ®, SYLVAIN ÉMARD DANSE © IMAGE: MATT GRACE

• Created a fantastic indepen-dance video piece to attract dancers to sign up for Le Grand Continental ® auditions through Kiwibank, Festival and media channels – over 300 applied and attended live auditions in Wellington, 142 dancers participated in the final show

• Invited Kiwibank customers and staff to audition – nearly 100 applied, 62 participated in the final show

• Kiwibank enhanced the live event through a variety of fun leverage pieces, including:– a group of Kiwibank dancers with spot prizes

who got the 5000-strong crowd warmed up and dancing!

– a roving Dance Cam that captured members of the crowd dancing in the post-show dance party live on the big screen

– a social media aggregator on the big screen that captured the social buzz around the event

• Wellington Mayor Celia Wade-Brown hosted Kiwibank VIPs in the Mayoral Chamber above Civic Square (where the show was staged)

• Achieved 20% unprompted brand awareness for Kiwibank from 1000 Kiwis polled as part of Festival post-event research by Nielsen

• Audiences loved this event 63% felt it exceeded or greatly exceeded their expectations

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MARKETING REACH

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MARKETING REACH

• $1.8m nationwide marketing campaign

• Key target markets: Wellington Region, Auckland, Christchurch, 5-hour drive range

• Media partnerships across broadcast, online, print and outdoor including: TVNZ, NZME, Fairfax and iSite Media

• 62% national awareness achieved

• Growth in younger audience – 6% increase in attendees aged 25-39

• Achieved national media coverage of 29 million circulation, valued at $3.8m

• Drove 220,000 unique visitors to Festival website festival.co.nz over five months

• Achieved 11,500 Facebook likes and 16% engagement rate, unique daily reach of 1.3m and 142,000 views of video content

IMAGE LEFT: ST JAMES THEATRE, WELLINGTON © PHOTO: MATT GRACE / THIS PAGE: NEW ZEALAND FESTIVAL BRAND CAMPAIGN

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OUR AUDIENCE AND TARGET MARKETS

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OUR AUDIENCE AND TARGET MARKETS

Average age: 25–59 Majority female: 68%

ESSENCE Values: Discerning, Spontaneous, Independent and SophisticatedBusy, well educated professionals, highly active cultural consumers and creators, leaders. Age profile – 34% 16-34 years, 50% 35-64 years, 15% 65+ years

STIMULATION Values: Active, Experimental, Discovery and ContemporaryActive, risk takers, open to a wide range of experiences, like to be at the cutting edge. Age profile – 30% 16-34 years, 62% 35-64 years, 8% 65+ years

Loyal: 20% have attended more than two New Zealand Festivals

EXPRESSION Values: Receptive, Confident, Community and ExpressiveFamily focused. Confident, fun-loving, self-aware with a wide range of interests. Age profile – 35% 16-34 years, 45% 35-64 years, 21% 65+ years

AFFIRMATION Values: Self-Identity, Aspirational, Quality time and ImprovementYoung adults, adventurous, arts and cultural consumers, personal developers. Age profile – 38% 16-34 years, 51% 35-64 years, 11% 65+ years

IMAGE LEFT: FESTIVAL AUDIENCES 2016

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FUTURE

We invite you to partner with us in Wellington’s creative and economic futureResearch and analysis over recent years shows how Wellington’s unique geography, lively city centre and diverse, culturally engaged community, makes the capital and its region the ideal home for the New Zealand Festival. Sustaining the Festival as a world-class biennial arts event is of utmost importance to all of us.

In addition, we are committed to playing our part in making Wellington a city of possibility. Each June, we also produce the Wellington Jazz Festival, New Zealand’s hottest little jazz festival in the world’s coolest little capital as well as other extraordinary and surprising events.

Every two years we also produce the Lexus Song Quest, our journey to find the voices of tomorrow by discovering the great, young singers of today.

IMAGE: 2016 LEXUS SONG QUEST WINNER BENSON WILSON © PHOTO: JEREMY TOTH

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OUR NEW EXECUTIVE CHAIR

Geoff Dangerfield has worked in Chief Executive roles across the public sector for the last 15 years. He was CEO of the New Zealand Transport Agency and the Ministry of Economic Development, and Deputy Secretary to the Treasury. Since the beginning of 2016 he has been working as a director and consultant to a range of private and public sector organisations.

Geoff is a passionate supporter of the arts in Wellington. He relishes the opportunity to be involved in the ongoing development of the Festival – and looks forward to meeting you.

GEOFF DANGERFIELDINCOMING EXECUTIVE CHAIR

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TESTIMONIALS

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TESTIMONIALS

“The 2016 New Zealand Festival made the Capital buzz with excitement and talent. Locals and visitors alike are inspired by world class performances.”

CELIA WADE-BROWN – MAYOR OF WELLINGTON

“Wellington Airport has been a loyal partner of the Festival for over a decade. The Festival is an iconic part of the Wellington events landscape, bringing some of the world's finest performers and thousands of travellers to Wellington each Festival. We were excited to welcome the world again in 2016 and are proud to have played our part in helping For the Birds transform the Otari Wilton's Bush into a celebration of light, flight and birdsong that delighted attendees of all ages.”

STEVE SANDERSON – CHIEF EXECUTIVE, WELLINGTON AIRPORT, FESTIVAL LEADER PARTNER 2016

IMAGE LEFT: SUFJAN STEVENS © MATT GRACE

“More choice, very good quality acts, many visible free events and activities.”

MALE, WELLINGTON, 40 - 44

“The transformative nature of the events I went to - they ticked the boxes for what I want from our festival. Thought-provoking, clever and moving.”

FEMALE, WELLINGTON, 50 - 54

“The Festival is an integral part of Wellington’s vibrant arts scene. This season showcased world-class talent from across the globe, providing New Zealanders with a unique cultural experience.”

DAVID WRIGHT – CHIEF OPERATING OFFICER, WETA DIGITAL, FESTIVAL LEADER PARTNER 2016

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Beginning in 2014, under the direction of The Globe’s Artistic Director Dominic Dromgoole, a troupe of 12 actors from London's prestigious Shakespearean theatre company aimed to perform Hamlet in every country in the world.

The New Zealand Festival hosted the first New Zealand stop on this Globe to Globe world tour.

Two sold-out performances of Hamlet were presented in the Opera House, Wellington, over Queen’s Birthday weekend, 1-2 June 2015. In a joint partnership with the Auckland Theatre Company, the show also travelled to Auckland, with three shows in the SkyCity Theatre, 3-5 June 2015.

APPENDIX: GLOBE TO GLOBE HAMLET

The Wellington programme featured a free public talk ‘Gallivanting around the Globe’.

A partnership with the Shakespeare Globe Centre in New Zealand also saw us offer student tickets to young actors in the national SGCNZ University of Otago Sheilah Winn Shakespeare Festival, held in Wellington that same weekend.

IMAGE RIGHT: HAMLET BY THE GLOBE THEATRE © PHOTO: BRONWEN SHARP

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Described as the “greatest show on Earth”, The Royal Edinburgh Military Tattoo marched into Wellington’s Westpac Stadium from 18–21 February 2016.

The event was a huge success and achieved:• 1,287 performers from UK, Switzerland, Norway,

Tonga, Fiji, Australia and New Zealand• 84,500 attendance over four shows – making it the

biggest show in Westpac Stadium’s history• 98% of attendees rated the event positively • 70% rated the event as Excellent • 51% of attendees said that seeing the Tattoo

made them more likely to return to Wellington for other events

APPENDIX: THE ROYAL EDINBURGH MILITARY TATTOO

IMAGE RIGHT: THE ROYAL EDINBURGH MILITARY TATTOO, WESTPAC STADIUM, WELLINGTON © MATT GRACE

“An amazingly run show – I live in Central Otago and going to this show was made so easy with directions, seating was amazing, could not have been better in any way, even the weather was fantastic.”

AUDIENCE MEMBER

“What a wonderful weekend we (4 ladies 70yrs to 75yrs) all had, the weather was beautiful and warm, everyone was so friendly and helpful, no trouble getting to and from anything we did.”

AUDIENCE MEMBER

Page 45: INVESTMENT & IMPACT 20162 The New Zealand Festival 2016 Investment & Impact Summary Report for investors includes summary analysis of the Festival's performance data, reports and research
Page 46: INVESTMENT & IMPACT 20162 The New Zealand Festival 2016 Investment & Impact Summary Report for investors includes summary analysis of the Festival's performance data, reports and research

THANK YOU!