Sprite

L'Oréal

SPRITES

PR

ITE

SP

RIT

ESPRITE

SLOGAN

p: You drink Sprite

q: You obey your thirst

CONDITIONAL STATEMENT

p q

If - then

Hypothesis Conclusion

CONDITIONAL

If you drink Sprite,

then you obey your thirst.

p q

1

NEGATION (~)

The negative of a statement.

~ p : You don’t drink Sprite

~ q : You don’t obey your

thirst

INVERSE

If you don’t drink Sprite,

then you don’t obey

your thirst.

~ p ~ q2

CONVERSE

If you obey your thirst,

then you drink Sprite.

q p

3

CONTRAPOSITIVE

If you don’t obey your

thirst, then you don’t

drink Sprite.

~ q ~ p4

Sprite

• If you drink Sprite, then you obey your thirst.

• If you obey your thirst, then you drink Sprite.

• If you don’t drink Sprite, then you don’t obey your thirst.

• If you don’t obey your thirst, then you don’t drink Sprite.

Because

you’re

worth it!

SLOGAN

p: You use L'Oréal products

q: You’re worth it

CONDITIONAL

If you use L'Oréal products,

then you’re worth it.

p q 1

INVERSE

If you don’t use L'Oréal products,

then you’re not worth it.

~p ~q 2

CONVERSE

If you’re worth it,

then you use L'Oréal products.

q p 3

CONTRAPOSITIVE

If you’re not worth it,

then you don’t use L'Oréal products.

~q ~p 4

• If you use L'Oréal products, then you’re worth it.

• If you don’t use L'Oréal products, then you’re not worth it.

• If you’re worth it, then you use L'Oréal products.

• If you’re not worth it, then you don’t use L'Oréal products.

• Choose a product

(food, drink, car,

cosmetics, clothing,

etc.).

• Using a media source

(newspapers,

magazines, internet,

television, or radio),

find its slogan.

Create a poster to present your analysis

• the product (or brand) name

• picture(s)

• slogan

• all four statements

• your reflections