investigate washington pitch deck | journalism interactive 2014

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INVESTIGATE WASHINGTON The PORTAL to WATCHDOG REPORTING for REGIONAL and INDEPENDENT JOURNALISTS

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This session explores strategies for teaching media entrepreneurshipand includes a live pitch contest in which J/i Conference attendees pitch their ideas for media businesses. Moderated by Mark Potts, serial news entrepreneur and founder of Newspeg. Panelists include Dan Shanoff, director of audience development, USA TODAY; Amy Eisman, director of Media Entrepreneurship and Interactive Journalism, American University; and Lisa Williams, digital engagement editor of Investigative News Network.

TRANSCRIPT

Page 1: Investigate Washington Pitch Deck | Journalism Interactive 2014

INVESTIGATE WASHINGTON

The PORTAL

toWATCHDOGREPORTING

for REGIONAL

and INDEPENDEN

T JOURNALISTS

Page 2: Investigate Washington Pitch Deck | Journalism Interactive 2014

The Problem

Watchdog Reporting on Washington

Is Needed More than EverBut the Watchdogs are

Too Fewand Stretched Too Thin

Page 3: Investigate Washington Pitch Deck | Journalism Interactive 2014

The Solution

Investigate Washington

A Non-Profit in Collaboration with the Philip Merrill School of Journalism that will offer:

Website and Personal Service Localized Data

Extra Hands of UMD J-School Students

Page 4: Investigate Washington Pitch Deck | Journalism Interactive 2014

Our Services

Website and Personal Services

Webinars and How-To ArticlesDirectory of Government and Washington

SourcesStories on the Latest Apps and Technology

Spotlight on Best Washington Stories

Staff on Call for Help and Advice

Page 5: Investigate Washington Pitch Deck | Journalism Interactive 2014

Our Services

Localized DataLease

NumAddress City

Lease Start

Lease Ens Sq FeetAnnual

RentLessor name

LNY23334 1400 OLD COUNTRY ROAD WESTBURY 10/7/2003 10/6/2013 1,575 $44,730 1400 OLD COUNTRY ROAD LLC

LNY23778 1400 OLD COUNTRY ROAD WESTBURY 1/1/2012 12/31/2021 12,062 $215,759 1400 OLD COUNTRY ROAD LLC

LNY23155 50 CLINTON ST HEMPSTEAD 4/22/2002 10/21/2013 17,825 $319,433 2701 ASSOCIATES LLC

LNY22975 2 CORPORATE DRIVE HOLTSVILLE 10/1/1999 9/30/2014 12,200 $434,891 35 EAST 32

LNY23558 350 MOTOR PARKWAY HAUPPAUGE 8/13/2009 8/12/2019 2,000 $65,176 350 MOTOR PARKWAY PARTNERS LLC

LNY23790 905 E MAIN ST RIVERHEAD 11/29/2011 11/28/2021 3,748 $113,601 372 JERICHO CORP.

LNY22833 375 NORTH BROADWAY JERICHO 11/16/1995 5/31/2015 15,722 $510,141 375 N BROADWAY ASSOCIATES LP

LNY23512 84 NORTH MAIN ST FREEPORT 3/1/2009 2/28/2019 12,009 $538,210 ARCP GSFRENY001, LLC

LNY23164 75 OAK STREET PATCHOGUE 1/1/2003 3/30/2013 23,910 $718,472 DAVIDOW FAMILY LTD

LNY23318 526 EAST MAIN STREET RIVERHEAD 7/1/2005 6/30/2015 7,804 $152,922 EAST MAIN RIVERHEAD LLC

LNY23150 630 JOHNSON AVE BOHEMIA 3/28/2002 9/27/2013 14,871 $307,193 FORTUNATO DEVELOPMENT INC

LNY23592 ONE CORPORATE DRIVE BOHEMIA 7/21/2009 7/20/2014 2,311 $58,350 FORTUNATO DEVELOPMENT INC

LNY23667 5000 CORPORATE CT HOLTSVILLE 8/16/2010 8/15/2025 52,697 $1,346,957 GPT PROPERTIES TRUST

LNY23744 5000 CORPORATE CT HOLTSVILLE 6/9/2011 6/8/2021 101,178 $2,646,812 GPT PROPERTIES TRUST

LNY23769 5000 CORPORATE CT HOLTSVILLE 2/16/2012 2/15/2022 37,601 $1,029,873 GPT PROPERTIES TRUST

Page 6: Investigate Washington Pitch Deck | Journalism Interactive 2014

Our Services

Extra Hands of Students

Page 7: Investigate Washington Pitch Deck | Journalism Interactive 2014

Our Market

Local and Regional Reporters

Freelance ReportersJournalism Students

Our Marketing

Recruiting Through Organizations

Networking Across J-Schools

World of Mouth

Page 8: Investigate Washington Pitch Deck | Journalism Interactive 2014

Our Competitors

Will Become Our Partners

Page 9: Investigate Washington Pitch Deck | Journalism Interactive 2014

Our Sales Pitch

Specifically for Local and Regional Reporters

Provides Needed Localized Data

Help from J-School StudentsJ-School Students Get

Experience and Stipend

Page 10: Investigate Washington Pitch Deck | Journalism Interactive 2014

Our Structure501c3 Non-Profit

Sponsored by Philip Merrill College of Journalism

StaffExecutive Director

Data AnalystWeb Master

Student Interns

Page 11: Investigate Washington Pitch Deck | Journalism Interactive 2014

Our Board of DirectorsPossible members

Sandy Bergo, Executive, Fund For Investigative Journalism

Ken DavisCEO, Investigative News Network

Lucy Dalglish Dean, Philip Merrill College of Journalism UMD

Deborah NelsonAssociate Professor of Investigative Reporting

Philip Merrill College of Journalism UMD

Page 12: Investigate Washington Pitch Deck | Journalism Interactive 2014

Our Funding Sources and Revenue

Start-up CostsGrants from foundations such as McCormick and

MacArthur

Operational CostsFoundations, University of Maryland

Self-Sustaining RevenueMembership Fees

Web AdsService Fees

Local Foundation Grants

Page 13: Investigate Washington Pitch Deck | Journalism Interactive 2014

Our Finances

FIRST THREE YEARSExpense Year 1 Year 2 Year 3

Operations $80,700 $45,450 $45,450 Salaries $170,000 $170,000 $170,000

Student stipends $25,000 $25,000 $25,000

Revenue

Membership dues $4,000 $6,000 $10,000 Ads, service fees $4,000 $6,000 $10,000

UMD in-kind $41,000 $41,000 $41,000 Foundation grants $226,700 $187,450 $179,450

Page 14: Investigate Washington Pitch Deck | Journalism Interactive 2014

The Need Is Real

“Newspapers, local TV stations, and local radio stations employ fewer reporters now than they used to,

and many of those that have survived have become more like 1930s wire service reporters...

“This has resulted in a shift in the balance of power – away

from citizens, toward powerful institutions.”

- Federal Communications Commission