invest seoul

42
Contents Seoul Invest in the Future Invest in Innovation Digital Media City Yeouido International Financial District Magok District The Seoul Grand Park Renovation Project Yongsan International Business District Invest in Success 02 04 14 16 20 24 28 32 36

Upload: investseoul

Post on 11-May-2015

740 views

Category:

Travel


1 download

TRANSCRIPT

Page 1: Invest Seoul

ContentsSeoul

Invest in the Future

Invest in InnovationDigital Media City

Yeouido International Financial District

Magok District

The Seoul Grand Park Renovation Project

Yongsan International Business District

Invest in Success

02

04

1416

20

24

28

32

36

Page 2: Invest Seoul

Se

16th in 2010 Ease of DoingBusiness Index

The World Bank’s Ease of Doing Business

Index of 180 countries rated Korea as the 16th

most business-friendly country in the world,

up from 23rd in 2008 and 19th in 2009 (12th

among OECD members, 6th among G20

countries).

10th in the 2010 Global City Index

The U.S.-based global management consulting

firm A.T. Kearney ranked Seoul as the world’s

10th most globalized city in its 2010 Global

City Index which analyzed business activity,

human capital, information exchange, cultural

experience and political engagement in 65

cities around the world.

Page 3: Invest Seoul

9th in 2010 Global City Competitiveness Report

According to the 2010 Global City Report by the Chinese Academy of

Social Sciences which conducts a comprehensive evaluation of a city’s

workforce; corporate, living and business environments; creativity,

innovation, and social environment; and industrial competitiveness of

each sector, Seoul was ranked as the 3rd most competitive city in Asia

and 9th in the world out of 500 cities.

16th in 2011 Global Financial Centres Index (GFCI)

According to the results of the 9th Global

Financial Centers Index, Seoul continued to

climb for the fourth straight year to rank 16th.

In particular, Seoul was named the next

potential financial hub for the third consecutive

year and was selected as one of the cities

where new offices of financial firms were

most likely to be opened.

9th in Worldwide Centers of

Commerce Index 2008

In the Mastercard Worldwide Centers of

Commerce Index, which offers a comprehensive

comparative ranking of 75 of the world’s leading

global cities and their role in driving global

commerce, Seoul was ranked 9th in both

2007 and 2008.

Seoul a global city with international competitiveness! 02 • 03

Page 4: Invest Seoul

Seoul is an attractive city brimming with arts and culture built upon her 600-

year history as the capital of Korea and natural beauty represented by the scenic

Han River and Namsan. In terms of location, economic scale, business and living

standards and growth potential, Seoul boasts competitive advantages over

other Northeast Asian cities. This urban competitiveness is the reason why

global investors are taking notice of Seoul.

Invest in the Future

Korea SeoulPopulation(in 2010) 48,875,000 10,039,000

Number of foreigners(in 2009) 870,636 255,749

Language Korean

Average income per household(in 2008) US$2,781 US$2,915

Foreign firms(in 2008) 9,612 5,992

GRDP/GDP(in 2009) US$948.14 billion US$229.09 billion

Key industries Machinery, automobiles, steel, shipping, construction, electronics,semiconductor, petrochemical and telecommunication

* as of January, 2011

Seoul at a Glance

Page 5: Invest Seoul
Page 6: Invest Seoul

The center of the Northeast Asian economyAs the epicenter of the global economy moves to Asia, Korea is being recognized as a force that will drive the world economy in the

future. Korea demonstrated her potential by becoming the first OECD member country to overcome the global financial crisis in 2008

and successfully hosting the G20 Summit in 2010. Based on Korea’s favorable geographical location, the country is serving as an

outpost for entry into the Asian market, which possesses limitless growth potential. As the capital of Korea, Seoul is gaining global

attention as a key city propelling the growth of the Northeast Asia economy.

A bridge between Northeast Asia and the world

Located between China and Japan, Seoul offers easy and convenient access to the world’s

leading economies. It is two hours away from major Northeast Asian cities including Beijing,

Shanghai, Tokyo and Osaka, and just three hours away from 43 cities with populations of

over 1 million.

Healthy real economy and domestic market

Amid projections by major international organizations that the Northeast Asian economy will grow to become equal in size to those of the EU and NAFTA

by the year 2020, Korea is continuing to grow at a dynamic pace on the back of her globally competitive manufacturing industry. In 2010, the country was

ranked 7th in terms of exports, 9th in population among OECD members and 11th in the world in GDP.

FTA Status

Seoul is revamping herself as a market of major importance where

technologies and services engage in limitless competition based on

Korea’s aggressive and strategic free trade agreements.

Attractive business environment

1~2hours2~3hours3~4hours

4hours~

Page 7: Invest Seoul

Attractive business environment 06 • 07

Investin the Future

Advanced transportation infrastructure Seoul is serviced by a very convenient mass transport system for business. Comprising

of Incheon International Airport, named the world’s best airport; Korea Train

Express (KTX), the high-speed railway connecting Seoul to the entire country

within three hours; an extensive metro subway system with nine lines and bus-only

lanes for a congestion-free commute, Korea’s advanced transport system is being

benchmarked by many foreign governments.

State-of-the-art airport connecting Korea with the world

Travel between Incheon International Airport and downtown Seoul became significantly more

convenient with the opening of Incheon International Airport Railroad (travel time: 42 minutes

from the airport to Seoul Station). Since 2005, Incheon International Airport has been named

the Best Airport Worldwide in Airport Service Quality for the sixth consecutive year (2006-2011)

by Airports Council International (ACI). In addition, Gimpo International Airport, a 30-minute

drive from downtown Seoul, is gaining in popularity as a short-distance business airport with

superior urban accessibility and short waiting times at immigration. Currently, the airport provides

a total of 336 flights on four international routes, connecting Seoul to Haneda (Tokyo), Nagoya

and Osaka (Kansai) and Hongqiao (Shanghai), while plans are underway to add more international

service in the near future.

Incheon Airport compared to Major Airports in Asia, 2009

* Source: Seoul Finacial Forum, 2010

Incheon(Seoul) Pudong(Sanghai) Narita(Tokyo)Airlines served 62 53 59

Cities served 177 90 98

Transit passengers 5.2 million - 4.5 million

% of transit passengers 18.5% 15.4% 18.2%

Page 8: Invest Seoul

World leading IT infrastructureKorea is an IT powerhouse where foreign investors show the highest level of satisfaction in the country’s information and communication

technology services. In addition to the highest broadband Internet penetration rate among OECD nations, Korea leads the world in

broadband Internet quality for the second year in a row (2010 Oxford University survey results).

No.1 in Global E-Government Survey

Seoul boasts the best e-government in the world where administrative systems are smoothly integrated using information technology. Seoul claimed the

No.1 spot in the Rutgers Global E-Governance Survey four consecutive times. The survey is sponsored by the United Nations Department of Economic and

Social Affairs and the American Society for Public Administration and co-sponsored by E-Governance Institute of Rutgers University and Sungkyunkwan

University’s Global E-Policy and E-Government Institute.

Evaluation of e-government, the world’s 100 cities

Korea’s highly competitive IT industry

* Source: “A comparison of the IT Industry in G20 nations” report by the National IT Industry Promotion Agency, 2011

Ranking(2009) City(Country) Score

(2009)Ranking

2003 2005 2007 20091 Seoul(Korea) 84.74 1 1 1 1

2 Praha(The Czech Republic) 72.84 - 14 15 2

3 Hong Kong(China) 62.83 2 4 2 3

4 New York(USA) 61.10 4 2 9 4

5 Singapore(Singapore) 58.81 3 6 4 5

6 Sanghai(China) 57.41 5 3 - 6

7 Madrid(Spain) 55.59 40 54 5 7

8 Vienna(Austria) 55.48 - 37 10 8

_in the ICT Development Index (ICT- IDI)

by International Telecommunication

Union (ITU)

No. 1 in Digital Rankings by the Economist Intelligence

Unit (EIU), a research and advisory firm under

the United Kingdom’s Economist Group

No. 4 _in the Network Readiness Index

(NRI) by the World Economic

Forum (WEF)

No. 5

Page 9: Invest Seoul

Attractive business environment 08 • 09

Investin the Future

Home to an ample highly skilled workforceKorea’s high caliber human resources are a driving force behind the advances of the country’s IT, shipbuilding, electronics and automotive

industries. Major universities in Seoul offer English-language MBA courses and promote exchange programs with overseas universities

to nurture a highly skilled workforce that will promote Seoul’s continued growth.

Abundant talent pool

Currently, Seoul is home to a total of 400 institutions of higher learning including junior colleges, universities and graduate schools, all of which foster

talented individuals in 7,000 diverse and specified areas. More than 40 percent of Seoul residents hold a bachelor’s degree or above, while 54 universities in

Seoul confer master’s and doctorate degrees to 35,000 students annually. In addition, Seoul is a treasure trove of high quality talent, with 75,000 devoted

researchers working in 2,466 research centers (69 affiliated with universities and 2,937 with businesses).

Annual number of graduates holding a bachelor’s degree or higher

* Source: Survey by KOTRA’s Korea Business Center, 2009

Seoul Beijing Hong Kong572,000 persons 210,000 persons 43,000 persons

76 per 10,000 people 121 per 10,000 people 62 per 10,000 people

Page 10: Invest Seoul

Exceptional living environment

Befitting her status as the 10th most globalized city in the world, Seoul offers a wide range of care and support for foreign residents.

To ensure a convenient and satisfying living environment, Seoul is establishing a diverse array of programs and creating a better

infrastructure in regard to housing, education and medical services.

Expanding residential facilities for foreign residents

Seoul has been operating apartments for rent for foreign residents since 2008, while plans are in place to build more units.

DMC VILLE

Scale: 175 homes in 4 building units

Site Area 9,313m3, Gross Floor Area 30,498m3

Page 11: Invest Seoul

Exceptional living environment 10 • 11

Investin the Future

Active support for the construction of international schools

Currently, there are 21 international schools in Seoul with an additional two slated to open in 2012 and 2013, respectively. Dulwich College, one of Britain’s

most prominent schools opened a local branch in September 2010 and the New York-based private academy, Dwight School, is to follow suit in September

2012.

Building a medical center exclusively for foreign nationals

Fourteen medical centers for foreigners are in operation at general hospitals in Seoul. Interpretation is available 24 hours a day to ensure non-Korean

speaking nationals receive accurate medical services at any location and at any time.

Yongsan International School(Opened in Aug. 2006)

DMC Japanese School(Opened in Sep. 2010)

Banpo UK “Dulwich College Seoul”(Opened in Sep. 2010)

DMC USA “Dwight School”(to be open in 2012)

Page 12: Invest Seoul

Comprehensive Multilingual Counseling ServiceAvailable Languages - Korean, English, Japanese, Chinese, Vietnamese, Mongolian, Tagalog and Russian· Counseling service on living in Seoul: education, housing, medical services, transportation, consumer services, and banking

· Counseling on matters related to life issues such as professional consulting service :labor, legal issues, taxes, real estate, etc

· On-site consulting services are provided on Wednesdays and Sundays in areaswhich are densely populated by foreigners

Comprehensive Administrative Service· Immigration Branch Office(Extension of stay and the issue of various certificates)· Driver’s License· Banking(Opening a bank account, obtaining a credit card· Signing up for a mobile phone· Information on tours in Seoul· Consulting services on taxation and national pension

Education and Exchange Program· Korean Language Class· Life information seminar for newly-arrived residents· Information fair that provides information on living in Seoul to foreign residents· Seoul Town Meeting(A venue for collecting opinions to improve the life of foreign residents in Seoul)

Business Support· Business consulting service on general consultation on establishing foreign companies, taxation, accounting, and law

· Business start-up school· Meeting foreign business people, mentoring programs

Seoul Global Center a one-stop administrative services for foreign residents of Seoul

As part of an effort to improve living conditions for foreigners, Seoul Metropolitan Government launched the Seoul Global Center in 2008, offering comprehensive

and in-depth services to help foreigners adjust to living in Seoul, free of charge. In addition, foreigners can use the Seoul Global Center services at Global

Village Centers conveniently located at seven foreign resident communities across the city.

Location_3F, Korea Press Center, 124 Sejong-daero, Jung-gu, SeoulTel_02-2075-4130~40 [email protected] Webcite_http://global.seoul.go.kr

Page 13: Invest Seoul

Seoul Global Center | Urban competitiveness of Seoul from foreigners’ perspective 12 • 13

Investin the Future

The urban competitiveness of Seoul froma foreign resident’s perspective

According to a survey of 108 long-term foreign residents of Seoul (having resided in Seoul for 5-10 years) conducted by McKinsey in

October 2010, Seoul’s urban competitiveness is continuing to improve in most areas.

Infrastructure

Livingenvironment

Personal attachmentto Seoul

Business environment

Page 14: Invest Seoul

Seoul is developing diverse policies and expanding support to develop herself

into a first rate business city and emerge as the preferred choice of investors.

Leveraging high-caliber human resources and Korea’s leading edge in information

communication technology, Seoul is pursuing groundbreaking projects such

as the DMC, Yeouido International Finance Center, Magok District, and Seoul

Grand Park to drive future growth.

Digital Media City

Yeouido International Financial District

Magok District

The Seoul Grand Park Renovation Project

Yongsan International Business District

Invest in Innovation

Page 15: Invest Seoul
Page 16: Invest Seoul

Di Me CiThose who tell stories will rule the world

Danish futurist Rolf Jensen predicted in his 1990 book, “Dream Society,” that unlike the information-based societies of the

present, the future will be ruled by those who tell inspiring stories and capture people’s imagination. Digital Media Center

(DMC), a world class complex for developing, producing and distributing high-tech media and entertainment content, will

become a mecca for creating stories that move people through emotion-based motivation.

Page 17: Invest Seoul

Location Sangam New Millennium City Sangam-dong, Mapo-gu, Seoul

Area 569,925 m2

Period 2002 ~ 2014

Targetsectors

Media and Entertainment-related Industries(Television, film, animation, games, music, digital education)Software and IT-related services

Type of business Company

Games Korea Game Developers’ Association, Korea Games Society, NeoWiz E&C, Dongyang Online,Gravity, E-Mir Entertainment, Game Incubating Center, and Geo Interactive, etc.

Broadcasting CJ Media, CJ TVN, KBS Media and KBS I, etc.

Imaging CJ Entertainment, KBS Media and Vietnam Multimedia Corp. Korea, etc.

Film MnFC, Korean Film Council, Visual Story Factory and Cheongeoram, etc.

Internet Korea.com Communications and Nemo Communications, etc.

Communications Pantech, LG U+ and Gel Line, etc.

IT Korea Honeywell, Woori Technologies, LG CNS and Korea Electronics Technology Institute, etc.

BT Bionea, I-gene, Environment Bio, Advanced Bio Technology and Ecowell, etc.

Type of business Company

HW Fuji Zerox Asia Pacific, PTI Ltd., SRC, JOOYONTECH Co.,Ltd., etc.

SW Hyundai Card, Daesung Holdings, E-Sum Tech, Human Lab, HK Car, Site On,Access Seoul, and DS Ivy, etc.

Education and Research Daesung Holdings Education Contents, Mentors Capital co.,Ltd., etc.

M&E OtherKorea Creative Contents Agency, Korea Federation of Copyright Communications,Ministry of Culture and Tourism Intellectual Property Division, Korea Broadcast Publishing,Media Route DSP, Mass C&G, Dreamsco, Seoul Design Creation Studio and Art House , etc.

Other Korea Trump GmbH, EBM Papst Korea, Multivak Korea, Renew System, Daesung GlobalNetwork, Korea Electronics Association, etc.

DMC

InvestinInnovation

List of Tenant Businesses(Attracted business types 293, as of February, 2011)

Overview

DMC was developed as part of the Sangam New Millennium City development project

aimed at creating a new, eco-friendly and future-oriented urban center in Nanjido,

the former location of a massive waste disposal site, and its surrounding area. The

objective is to create a world leading digital media and entertainment cluster fusing

environment and technology, culture and industry with investment and innovation.

Status of remaining sites

As of February 2011, 44 of 51 plots (86%) are occupied

Category Use Lot No Site area(m2) Floor space index(%) Building coverage ratio(%) Building height(m)

Recommendedfunction area

Hi-techfacility

B1 7,140 800 60 61.5

B4-2 2,055 600 60 52.0

Generalfunctionarea

Commercialuse

B3 7,209 800 60 68.0

B6-1 5,381 400 60 80.0

I3 6,166 600 60 100.0

I4 6,324 600 60 100.0

I5 8,203 600 60 100.0

List of Tenant Businesses(Attracted business types 293, as of February, 2011)

Page 18: Invest Seoul

Project Details and expected benefits

Seoul Lite

Seoul Lite, a 640-meter skyscraper, will be built as a DMC landmark to become a

future-oriented, environmentally-friendly symbol representing Seoul. Slated for

completion in 2015, this mega project with a total estimated cost of KRW 3.3 trillion

(approximately US$3 billion) is being constructed to meet Seoul’s highest eco-friendly

rating of platinum. Seoul Lite will consist of a complex business tower housing a

luxury hotel, “green” office space and residential facilities, an upscale shopping

space and culture and exhibition centers, thus allowing for multi-dimensional

experiences. The skyscraper is expected to create 86,000 jobs, KRW 11 trillion in

added production and KRW 2 trillion in added value.

Digital Media Street (DMS)

Digital Media Street, the main road in DMC, is the world’s first street that wholly embraces a ubiquitous setting. When completed, Digital Media Street

will showcase and implement products from the research efforts of DMC tenant companies, serving as a test bed for state-of-the-art new technologies.

The Street will materialize the vision of a futuristic city along with Seoul Lite by featuring various cutting-edge facilities such as smart lamplight

IP-Intelight, information kiosks called Info-booths, electronic banners and various special installations symbolizing the DMC.

Facility plans per floor

Floor Facility Gross floor areaTransmission tower

128~133F Observation deck 3,519.29m2

103~127F Luxury hotel 55,707.22m2

84~102F Family hotel 60,280.71m2

50~83F Co-op 89,326.70m2

9~49F Offices, Community facilities 131,974.76m2

8~9F Convention center, Cinema 23,960.59m2

B2~9F Department store, Shopping mall 125,938.49m2

B1F, 1F Aquarium, Concert hall, Corporate PR center 16,935.14m2

Total floor area 507,642.9m2

Business entity Seoul Lite Tower Co., Ltd.

Period 2009.3 ~ 2015

Location F1, F2 sites in the DMC Complex

Scale Height: 640m (133 floors above ground, 9 floors below ground) - No. 2 in the world Total floor area: 724,675m² - No. 1 in the world

Facilities Complex business center, office, cultural facility, hotel, residence

Building density Floor space index: 1,000%, Building coverage ratio : 60%

Page 19: Invest Seoul

Mecca of IT·Digital Media Content Industry

The DMC is well positioned to become a center of the global IT industry by attracting the top-level

IT and digital media contents companies and personnel. Seoul is stepping up efforts to nurture

the DMC into the center of “Hallyu” (the “Korean wave”) and cultural content production in Northeast

Asia. To this end, the city is planning on building a visual/cultural complex complete with movie

sets, the world’s largest computer game production base and a Hallyu exhibition center and

theme park where people can experience new games and animation at the world’s largest e-stadium. The DMC currently houses a total of 22,200

people from over 290 local and overseas IT and media contents companies, with these numbers expected to increase to 80,000 employees and

700 companies by 2015. Tenant companies in the DMC are engaged in various networking activities and frequently hold small group study

meetings, seminars and regular forums such as DMC CoNEt and DMC tenant company council, international conferences and seminars.

Business Opportunities

At present, seven lots in the High-Tech Function Area and Commercial Function Area are available for purchase. The supply notice for these

lots is available on the DMC Web site (http://dmc.seoul.go.kr) and in various media outlets. Meanwhile, information on renting space at the

DMC High-Tech Industry Center, DMC Industry-Academia R&D center and other offices within the DMC complex is available on the DMC Web site.

Incentives for foreign investors

· Land sale plan: For certain plots of land within the DMC, bonus points will be awarded during the business plan review

· Supply of rental office space: Priority is given to foreign companies when they move into rental office buildings and venture-related facilities

provided at an affordable price by the City of Seoul.

· Supply of rental accommodation: Seoul provides convenient living conditions for foreign residents by supplying rental housing solely for foreign nationals.

· Benefits in foreign investment-related legislation: A region designated as a foreign investment zone or a foreign investment that qualifies as an

industry-supporting service or a high technology business will be eligible for benefits including reduced national and local taxes, financial support

and exemptions from other charges pursuant to the Foreign Investment Promotion Act and related ordinances of the City of Seoul.

· Long-term site and building lease: Foreign companies can rent land or buildings for a maximum of 50 years (contract extension possible if necessary) at an affordable rate.

Digital Media City 18 • 19

InvestinInnovation

Item Incentives

Expanded incentiveswhen purchasing land

- Allows installment payments for a period of up to 20 years - Applies a 4-percent annual interest rate on installment payments- Applies a lower designated use ratio than for domestic firms (60%)

Tax breaks - Eligible businesses: Foreign investors and foreign investment zone engaging in high-tech business and industry-supporting service business- National tax (corporate, income taxes): 100% exemption for the first five taxable years, 50% reduction for two years thereafter x foreign ownership- Local tax (acquisition, registration taxes): 100% exemption for the first ten taxable years, 50% reduction for five years thereafter x foreign ownership

For more information, please visit the DMC Web site (http://dmc.seoul.go.kr).

Page 20: Invest Seoul

Yeo Inter Fi Dis

Building the Future of Global Finance Industry in Yeouido

From the negative effects of the recent global financial crisis which was brought on by the 2007 subprime mortgage crisis,

Korea demonstrated the fastest recovery among OECD member nations. To date, Korea continues her strong growth. As the

center of the global economy shifts to Asia, competition between financial hubs in the Asian region is getting more intense.

Seoul’s Yeouido district is home to a high concentration of financial companies that form the optimal financial sector. The

area is set to be developed into a financial hub of Asia by utilizing an object economy that surpasses that of Hong Kong and

Singapore.

Page 21: Invest Seoul

Yeouido

Location Yeouido-dong, Yeongdeungpo-gu, Seoul

Area 3,976,788 m2

Targetsectors

Financial, consulting, legal and accounting firms, regional headquarters of multinational corporations

InvestinInnovation

Page 22: Invest Seoul

Overview

In 2009, the Korean government designated Yeouido, Seoul as an international financial center in an effort to strengthen the competitiveness

of the financial industry and to promote advancements in the market. Within Yeouido is the International Financial District, measuring 3,976,788 m2

in area, which will be composed of a central business district at its center, a business support district nearby, and a residential district also

located in the vicinity. Once completed, it will become a world-class multifunctional city that combines economics, culture and tourism.

Project Details and expected benefits

Formation of Korea’s leading financial district and infrastructure

Being the home of key government organizations such as the National Assembly, the Financial

Supervisory Service, and the Korea Capital Market Institute, as well as financial companies,

Yeouido is considered Korea’s leading financial district. Among the 291 financial organizations

in Seoul, headquarters of 93 of these companies are located in Yeouido. In addition, 42

out of 69 asset management firms and 8 out of 11 futures firms are located there. Yeouido

already possesses the necessary infrastructure for expanding and improving the financial

district that is centered around the asset management industry.

An Utopia in the City

Thanks to its geographical location and convenient transportation, Yeouido allows easy

access to Incheon International Airport, other parts of Seoul and the surrounding region.

The Han River, Saetgang Ecological Park, and Yeouido Park make Yeouido a utopia within

the city for enjoying the clean natural environment. In the convenient business and residential

environment that the “City within a City” provides, the professionals of multinational financial

companies will demonstrate their full potential and secure strong competitiveness.

Page 23: Invest Seoul

The Landmark of Northeast Asia’s Financial Hub - IFC Seoul

IFC Seoul is one of the core projects of Seoul’s Financial Hub Project. Designed

by the world-leading architectural studio Arquitectonica, IFC Seoul is expected

to be completed by 2012. Served by a direct connection to Yeouido Station,

three grade-A office buildings, the five-star Conrad Hilton Hotel, and the IFC

Mall’s three-story luxury shopping space, IFC Seoul will provide a world-class

business environment and a refined lifestyle.

Business Opportunities

Financial companies, regional headquarters of multinational corporations, consulting firms and legal firms can move into the IFC

Seoul Office Tower, which is due to be completed in 2012.

For inquiries, please contact _ Tel: 82-2-2171-2794~5 / E-mail: [email protected]

Yeouido International Financial District 22 • 23

Address 23, 23-1 Yeouido-dong, Yeongdeungpo-gu, Seoul

Area 33,058 m2 (gross floor area)

Period 2006 ~ 2012

Facilities

One IFC (32 floors, 7 underground floors)Two IFC (29 floors, 7 underground floors)Three IF (55 floors, 7 underground floors)IFC Mall (3 underground floors)Hotel (38 floors, 7 underground floors, the Conrad Hilton Hotel)

Targetsectors

Financial, consulting, legal and accounting firms, regional headquarters of multinational corporations

InvestinInnovation

Page 24: Invest Seoul

Ma DisCreating and researching the cutting-edge technologies in the world

IT (Information Technology), BT (Bioengineering Technology), GT (Green Technology) and NT (Nano Technology) are the most

important fields for fulfilling the desire for a healthier and more convenient life, and to cope with the environmental crises

that global society faces today. As the nation's fifth largest investor in R&D, Korea is providing unsparing support to the advanced

knowledge industries that will drive the future, among which include IT, BT, GT and NT. Seoul is also developing an advanced

knowledge cluster in the Magok District to serve as a world-class, eco-friendly R&D hub. Start your investment in Seoul, the

advanced knowledge-based city of the future.

Page 25: Invest Seoul

Location Magok-dong and Gayang-dong, Seoul

Area

Site 3,665,336 m2

- land for R&D 736,944 m2

land for business & commercial 469,623 m2

land for residential 612,634 m2

land for urban 1,783,877 m2

other 62,258 m2

Period 2007 ~ 2031

Targetsectors

- Land for R&DR&D facilities in advanced industries (IT, BT, GT, NT)

- Land for International BusinessFinancial services, legal, accounting, international conference facilities, hotels and other business support facilities

Magok

InvestinInnovation

Page 26: Invest Seoul

Overview

The Magok District is Seoul’s only undeveloped region and measures over 3.3 million m2 in area. The Magok District is being developed

into the hub of knowledge-based industries by attracting research, production, education, training, support services, pilot production

and residential functions into one region to effectively nurture Seoul’s knowledge-based industries. The City of Seoul is expecting that

the Magok District will serve a pivotal role in the growth of advanced knowledge-based industries such as BT, IT, GT and NT, and will

heighten the global competitiveness of Seoul as a center of Northeast Asia for the 21st Century.

Development Plan by Stage

Land Utilization Plan

1st Stage (2007 ~ 2015) 2nd Stage (2016 ~ 2023) 3rd Stage (2024 ~ 2030)

IT, BT and GT-related advanced industries,R&D center, international business complex,international exchange support center, publicsupport facilities, commercial functions forproviding business support, development ofa nearby residential complex

Development of residential zones andhandling the demands of advanced industries of the future

Cope with additional demands of advancedindustries and secure available land aftercompletion of 1st and 2nd stages.

GeneralIndustrialComplex A

Area: 740,000 m2

Target sectors: IT, BT, GT companies & research institutes, universities, special graduate schools

InternationalBusinessComplex B

Area: 320,000 m2

Target sectors: Professional HR companies, medical institutes, accounting, legal, public relations, consulting,venture capital and other business support industries

Residential Zone C Area: 610,000 m2

Infrastructure Zone D Area: 1.78 million m2

General IndustrialComplex

InternationalBusiness Complex

ResidentialZone

InfrastructureZone

B

D

A

C

Page 27: Invest Seoul

Project Details and expected benefits

Metropolitan R&D Hub

Thanks to its geographical location, the Magok District will connect Seoul’s industrial clusters such as Sangam DMC, Guro Geumcheon Digital

Industrial Complex, Gangnam Venture Valley, the Yongsan International Business District and Gongneung-dong’s NIT Technopolis. Magok District

will also serve as an R&D hub that connects western satellite cities of Paju, Pyeongtaek, Siheung, Ansan, Songdo, and the Cheongra District of

Incheon with Seoul. Furthermore, the City of Seoul is promoting the construction of the Magok R&D Tower on a site measuring 26,400 m2 and

a total floor area of 66,000 m2 in order to attract corporations to the Magok Industrial Complex and to nurture medium-sized and venture companies.

By leasing R&D space to medium-size and research companies, and by operating joint research centers, information exchange centers and prototype

exhibition centers, the Magok R&D Tower will serve as a strong base for the Magok Industrial Complex’s continuous growth.

Development of a new city of the future

Described as an energy-saving city of the future; a “green” city; a multidimensional, multipurpose building which efficiently uses underground

space; a city of information exchanges; a high-tech city of technology convergence and a U-city that evolves with people, the urban development

project of the Magok District will present a new model for the city of the future.

Business Opportunities

Land set aside for R&D purposes will be supplied at raw cost beginning in the second half of 2011. The Magok District will also offer

various tax exemptions including corporate tax, income tax, and registration-and-acquisition tax, to attract leading enterprises from

Korea and overseas.

Magok District 26 • 27

InvestinInnovation

For inquiries, please contact _ Tel: 82-2-2171-2794~5 / E-mail: [email protected]

Page 28: Invest Seoul

T Se Gr P Re Pro

Recreated as a theme park where dreams become reality

Seoul Grand Park has long been loved by Seoul citizens as a place for rest and leisure. At present, the Park is being recreated

as an eco-friendly theme park where advanced technologies and nature harmoniously co-exist to provide a better experience

to Seoul citizens. By recreating the habitats of animals and plants from different climate zones, and by adding advanced

recreational facilities such as rides, Seoul Grand Park will offer visitors an experience like never before. Through this extensive

renovation, Seoul Grand Park will become a tourism center of the Northeast Asian corridor that sets itself apart from other

world-leading theme parks such as Disneyland and Universal Studios.

Page 29: Invest Seoul

Seoul Grand Park

Location 159-1 Makgye-dong, Gwacheon, Gyeonggi Province

Area 9,163,900 m2

Period ~ 2020

Target sectors All companies interested in investing in therenovation project of Seoul Grand Park

Project executionmethod

Public-private partnership by governmentnotice

InvestinInnovation

Page 30: Invest Seoul

Overview

Despite its advantageous location near Seoul in Gwacheon, Gyeonggi

Province, as well as proximity to an attractive market, as well as a favorable

location, environment and transportation conditions, Seoul Grand Park

has been losing its appeal due to outdated facilities. Through this

extensive renovation, Seoul Grand Park will be reborn as a resort complete

with a world-class amusement and water park, and entertainment &

retail facilities and hotels, thus allowing it to become the center of

tourism in the region.

Project Details and expected benefits

Spectacular and Exciting Hybrid Theme Park

Renovated under the theme "a harmonious mix of plants, animals and people," Seoul Grand Park is set to be renovated into an exciting and attractive

space interconnected with attractions (rides), a zoo, and a botanical garden. A visitor’s experience at the hybrid theme park will also be complemented

by virtual experiences in 4D and 5D theaters.

[Separated Experience] [Integrated Experience] [Amusement Park] [Zoological Park] [Botanic Park] [Seoul Grand Park]

Page 31: Invest Seoul

Entertainment & Retail

At the entertainment & retail zone of Seoul Walk, which will

be constructed at the entrance of Seoul Grand Park, citizens

can enjoy shopping, dining, performances and parades combined

with entertainment. Visitors can also enjoy taking a peaceful

walk along the lake at Lake Park. These facilities will attract

more guests to the shops, naturally resulting in higher sales.

Creating a Harmonious Community with Nature

The core principles of the Seoul Grand Park Renovation Project

are fun and sustainability. The project will be executed with

maximum use of eco-friendly technologies. Animals and

plants will be protected in a natural eco-system tailored to a

specific climate, while rides and convenience facilities will

be installed without obstructing nature to create a harmonious

living community of animals, plants and people.

Business Opportunities

The City of Seoul will renovate Seoul Grand Park into a world-leading theme park to make it into a regional tourism center. The

project will be executed as a public-private partnership in order to maximize the creativity and efficiency of the private sector. An

official request for proposals will be announced in the second half of 2011.

The Seoul Grand Park Renovation Project 30 • 31

InvestinInnovation

For inquiries, please contact _ Tel: 82-2-2115-7534~7 / E-mail: [email protected]

Page 32: Invest Seoul

Yon Inter Bu Dis

The Birth of the City of the Future

The gold crown of the Shilla Dynasty is renowned worldwide for its refined and elegant design. The beauty of the Shilla gold

crown will exceed the boundaries of time and space as it is recreated at the center of Seoul as a part of the metropolis. The

Yongsan International Business District will feature a magnificent skyline which resembles the Shilla gold crown as it is reborn

as the center of economy and culture that drives a new lifestyle with its advanced international business, commercial, cultural,

residential and multifunctional facilities.

Page 33: Invest Seoul

Yongsan

InvestinInnovation

Location Seobuicheon-dong, Hanganro, Yongsan-gu, Seoul

Area 565,109 m2 (including the adjacent rail yard)

Total floor area 3,340,000 m2

Period 2007.8 ~ 2016.12

Target sectorsGrade A offices, shopping malls, hotels, recreationalfacilities, department stores, designer boutiques,luxury apartments, convention centers, etc.

Page 34: Invest Seoul

Overview

Yongsan, which is a secondary center of Seoul that embraces

districts including Myeong-dong, Euljiro and Yeouido, will

be connected to the Han River and developed into a large

international business district that represents Seoul. The

Yongsan International Business District will be developed

into a large multipurpose complex nearly 6 times larger

than Roppongi Hills in Japan or Canary Wharf in England.

With a total investment of 31 trillion won, the project is

expected to attract a floating population of 150 million

people, 360,000 new jobs, plus 67 trillion won in production

benefits and added value.

Project Details and expected benefits

Harmony of Nature and Architecture

In the international public bid for the Yongsan International Business District’s master plan held in April 2009, the “Archipelago21” design by globally

renowned architect Daniel Libeskind, inspired by Dado Ocean, was selected as the winner. The Yongsan International Business District, which consists

of international business, commercial, cultural, residential and multifunctional facilities, is made up of six “islands.” Each of these unique islands will

be brought together to form a dynamic urban lifestyle.

Beautiful and Dynamic Skyline

The dynamic skyline created by over 20 buildings of different

heights from 40 to 100 stories surrounding the landmark tower,

which expresses the dynamic energy of Yin and Yang, symbolizes

the shape of the Shilla gold crown, which is considered one of the

most beautiful crowns in history. The skyline that resembles the

Shilla crown will form a harmonious relationship with the Han River

and will be visible from anywhere in Seoul, making the Yongsan International Business District the new landmark of the city.

Category No. of floors No. of buildings Note

Total Over 100 67Floor space

index: average of

608%

Under 40 floors 2 ~ 39 47

40 to 99 floors 40 ~ 76 19

Over 100 floors 100 1

Page 35: Invest Seoul

High-end Tourism District

As the Han River Renaissance Project is expected to attract over 1.2 million

international tourists every year, parks as well as international cargo and

passenger ship terminals are expected to be constructed along the Han

River. Furthermore, the KTX and Incheon International Airport Railroads

will form a tourism network that connects Namsan and the Seoul Opera

House.

Business Opportunities

Yongsan International Business District is expected to be developed into a multipurpose complex that consists of a 485-meter tall

landmark tower, large shopping malls, hotels, department stores and cultural spaces. Participate in the project is available from

2012 when construction begins by occupying or acquiring facilities.

Yongsan International Business District 34 • 35

InvestinInnovation

For inquiries, please contact _ Tel: 82-2-2171-2794~5 / E-mail: [email protected]

Page 36: Invest Seoul

The City of Seoul is preparing various benefits so that international investors

and companies can invest in Seoul flexibly and more conveniently. Thanks to

Seoul’s strong business infrastructure and high growth potential, more than

half of the Fortune 500 companies and over 10,000 international companies

are carrying out their corporate activities in Seoul.

Invest in Success

Page 37: Invest Seoul
Page 38: Invest Seoul

Foreign Direct Investment IncentivesForeign nationals are permitted to invest in every type of business with the exception of industries classified as natural monopolies

and those directly related to national security. The Korean government provides various benefits for foreign direct investment in

accordance with the Foreign Investment Promotion Act.

Foreign Investment Promotion Act

Foreign Direct Investment Procedures

Establishing a Corporation

There are four ways for foreign nationals to advance into Korean industries, with different laws applying

depending on each method. Foreign corporations cannot register a privately owned business in Korea.

Procedures for Establishing a Foreign-invested Company

Foreign investment procedures consist of the foreign investment notification, investment notification, remittance of investment funds, registration of incorporation & business,

and registration of a foreign-invested company.

Notifying a foreign investment ▶ Remittance of investment capital ▶ Incorporation registration ▶ Incorporation notification & business registration

Paid-in capital transfer to corporate’s account ▶ FDI company registration

Procedures applied to foreign nationals are basically the same as those applied to Koreans except for the two additional steps: foreign investment notification and registration

of a foreign-invested company. Where a foreign investor registers a privately-owned business, ‘registration of incorporation’ is not required.

Foreign Direct Investment Incentives

Safeguards for Foreign Investment

Overseas remittance by a foreign investor is guaranteed inaccordance with the introduction of technologies and approved/reported details regarding the foreign investment.A foreign investor or a foreign invested firm is guaranteed thesame treatment as that enjoyed by Korean citizens and firms,with the same tax exemptions and reductions applying toforeign investors and foreign-invested companies.

Freedom of Foreign Investors

A foreign national is permitted to invest in any of the1,145 types of industries according to Korea’s standardindustrial categorization with the exception of industries specified by law.

Acquisition of Real Estate

All foreign nationals, including non-residents, mayacquire real estate in Korea freely. The land acquisitionprocess has been changed from an approval systemto a reporting system to make land acquisition moreconvenient.

Page 39: Invest Seoul

Foreign Investment Promotion Act and Incentives for Foreign Investment

according to Seoul City Ordinances

Foreign Direct Investment Incentives | Foreign Investment Promotion Act and Incentives for Foreign Investment according to Seoul City Ordinances 38 • 39

Investin Success

According to related laws such as the Foreign Investment Promotion Act and Foreign Investment Ordinances of Seoul, the City is providing

various incentives including tax support and cash grants for foreign-invested companies that contribute to advancements of industrial structure,

subsidies for companies that contribute to creating jobs, and designating foreign investment zones for attracting large foreign investments.

Tax Support

Exemption and reduction of corporate, income, acquisition, registration and property taxes.

Basis· Article 9 of the Foreign Investment Promotion Act· Article 121-2 of the Special Tax Treatment Control Act· Article 121-2-2 of the Special Tax Treatment Control Act

Subject

· Industries involving advanced technologies (software development,nano-based technologies, production of medical equipment, etc.)

· Independent foreign investment zones (over USD 30 million for manu-facturing, USD 20 million for tourism, over USD 2 million for R&D)

Details

· Corporate & income tax - 100% exemption for 5 years, 50% reduction forthe following next 2 years

· Acquisition, license, property tax - 100% exemption for 10 years, 50% reduction for the following next 5 years

ApplicationProcedure

· Foreign-invested company submits application to the Minister of Finance & EconomyReviewed by the Foreign Investment Support Review Committee Outcomenotified to the applicant within 20 days Notified to the Mayor of Seoul

Examples

· Stanford Hotel within the DMC was designated as an independent foreign investment zone in May 2007, and approximately 9.4 billion won in taxes will beexempted by 2018 (4.2 billion won in national tax, 5.2 billion won in local tax)

· National tax exemption on foreign-invested companies that accompany advanced technologies within Seoul (five in 2008, two in 2009)

Cash Grants

Basis · Article 14-2 of the Foreign Investment Promotion Act· Article 14 of the Foreign Investment Support Ordinance

Subject

· Construction of a new factory or expansion of an existing factory with aforeign investment of over USD 10 million (companies involving advancedtechnologies, parts & materials industry)

· Job creation (From 50 to 300)

· Establishment of a new R&D facility or expansion of an existing R&D facilitywith over 10 permanent research personnel

Details

· Land purchase expenses and rental support for construction of new factories (R&D facilities)

· Support for construction expenses, capital goods, research equipmentand infrastructure installation expenses

SupportMethod

· Negotiated under 50% of total investment and reviewed by the ForeignInvestment Committee

Employment Subsidy and Educational & Training Subsidy

Basis · Article 14 of the Foreign Investment Promotion Act· Article 15 and 16 of the Foreign Investment Support Ordinance

Subject· Companies that attracted foreign investment, foreign companies investing inSeoul’s 8 new growth engine industries (finance, fashion design, tourism &convention, digital contents, and biomedical) that hire Korean citizens

Conditions · Over 30% foreign investment ratio, 10 or more new permanent jobs

Details · 1 million KRW per new employee for up to 6 months (maximum of 200million won per company)

Examples · 26 employment(education & training) subsidies totaling to 1.9 billion werepaid between 2005 and 2009

* Support from the Small and Medium-sized Enterprise Fund of Seoul (Article 13 of the Foreign Investment Support Ordinance)* National incentive support system to switch from tax support to cash grants starting in 2011.

Exemption of customs duties, individual consumption and value added tax

Basis · Article 121-3 of Special Tax Treatment Control Act ① (exemption of customs duties)· Article 116-5 of Enforcement Ordinance of Special Tax Treatment Control Act ①

Subject· Payment made using invested cash, capital goods purchased using paymentmethods in Korea, capital goods brought as the for investment (companieswith advanced technologies and those operating in foreign investment zones)

ApplicationProcedure

· Submit exemption application to Director of Korean Customs Service

Page 40: Invest Seoul

Support for Creating Attractive Investment Conditionsfor Foreign Nationals

Basis · Act 10 of the Foreign Investment Support Ordinance

Concept · Provide support within the budget to the party executing a business thatcreates favorable investment conditions for foreign nationals

Subject

· Parties executing towns for foreign natioanls and global village construction projects

· Parties establishing infrastructure for improving the residential environmentfor foreign nationals

· Parties establishing and operating facilities for improving investment conditionsfor foreign nationals

Details · Parts of the project budget or operating expenses

SupportMethod

· Establish and execute a support plan when necessary

Establishment of New Serviced-type Foreign Investment Zone (Executed in Oct. 2010)

Basis · Article 18-1-4 of the Foreign Investment Promotion Act

Concept · Regions (or buildings) designated to be rented or sold to foreign-invested companies in service industries with high added value such as the finance, culture and tourism sectors.

Subject · Yeouido SIFC(finance & Insurance), DMC(M&E, IT), etc

Details · Subsidy on purchasing cost of land for rent and 50-100% reduction on rental fees when a foreign company in the service industry is relocated to the region

Lighter Building-to-Land Ratio and Floor Space Index Restrictions within FIZ

Basis · Article 19 of the Foreign Investment Support Ordinance and the Execution Regulations of Urban Planning Ordinance

Subject

· A company that establishes a new factory or business site using new foreign investment- Businesses accompanying advanced technologies, industrial support service

companies and strategic industries with over USD 10 million in foreign investment

- Businesses accompanying advanced technologies, industrial support service companies and strategic industries with over USD 5 million in foreign investment

- Businesses with over USD 100 million in foreign investment

Details Reviewed and approved by the Urban Planning Committee of the City of Seoulwithin the execution ordinance of the Act on Planning and Use of National Territory

Foreign Investment Zone Designation Subsidies

A program in which the region a foreign investor wishes to establish a new business in is designated as a foreign investment zone (FIZ) to attract large

foreign investments. Once designated as an FIZ, businesses within the FIZ are exempted from various taxes and burdens.

Subjects of FIZDesignation

· Manufacturing industry (manufacturing companies, industrial support service companies, businesses that accompany advanced technologies)- Over USD 30 million in foreign investments

· Tourism (Tourist hotels, maritime tourism hotels, traditional Korean hotels, specialized recreational businesses, general recreational businesses, general recreationalfacilities, international conferencing facilities, youth training facilities) - Over USD 20 million in foreign investments

· Logistics industry (Multi-purpose cargo terminals, shared collecting and shipment center development and operations companies, port facility operation companies,airport facility operation companies, SoC development companies)- Over USD 10 million in foreign investments

· R&D (Construction of a new R&D facility or expansion of existing R&D facility)- Over USD 20 million in foreign investments- 10 permanent-position research manpower with Master’s degree or higher with at least 3 years of experience.

Incentives· National Tax (Corporate/Income) 100% reduction for the first 5 years, 50% reduction for the following 2 years· Local Tax (Acquisition/Registration) 100% reduction for the first 5 years, 50% reduction for the following 5 years· Other Traffic congestion costs waived during construction, reduction on rental fee of national territories and support for other infrastructures

Page 41: Invest Seoul

Reduction of Rental Fees & Sales Cost of Public Properties

Foreign Investment Promotion Act and Incentives for Foreign Investments according to Ordinances of Seoul 40 • 41

Investin Success

Basis· Article 13-1 of the Foreign Investment Promotion Act (Private Contract)· Article 36-4 of the Public Property and Item Management Ordinance (Installation payments of sales cost with 4% annual interest)· Article 37 (Sale at raw cost)

Details

· Sale by private contract: Public property may be rented or sold to foreign companies through a private contract

· Rental fee reduction on public properties① Rental fee is over 1% of appraised asset value: When a foreign company uses a shared property for business② 100% to 50% rental fee reduction when the following conditions are met:

- Over USD 20 million in foreign investment, at least 300 employees, maximum amount exempted is adjusted by the amount of exports and parts purchased in Korea.- When a public property is used to operate an international school, the exemption will vary depending on the number of students.

· Reduction on Purchase Cost of Public Property① Sell at raw cost (land purchasing cost + investment and development expenses)

- Property within a Foreign Investment Zone developed and managed by the city to attract large foreign investment projects- Property within the FIZ that was developed by the Mayor to attract large overseas investments

② Sales cost can be paid in installments over a 20-year period with a low annual interest rate of 4%.- When a foreign invested company uses a public property for business

Examples · Rental fee exempted when leasing public properties such as the DMC High-tech Industry Center, and SIFC (Yeouido)· Magok District will be provided at lower raw costs (land purchasing cost + investment development expenses) compared to market prices when sold to a foreign company.

Comparison of Investment Promotion Policies in Major Asian Countries

Investment Promotion Policies Seoul Beijing Hong Kong

Treatment of local and foreign companies · Additional support for foreign companies · Promoting equal treatment · Equal treatment

Primary incentives · Tax support (Switch to cash grants starting in 2011)

· Subsidies· Tax support (promoting equal treatment) · No additional incentives

Purpose of providing incentives· Implementation of advanced technologies· Advancement of industry support services industry

· Attract regional headquarters of multi-national corporations

· Advancement of high-tech industries andservices industries

· No additional incentives

Types of incentives· Tax support · Land support· Cash grants

· Provide subsidies for regional headquartersof multi-national corporations

· Tax support (promoting equal treatment)· No additional incentives

* Source: Survey by KOTRA’s Korea Business Centers (Sep. 2009)* China is considering applying equal incentives and subsidies to local and foreign companies gradually starting from 2010.

Page 42: Invest Seoul

Se