intuit's social media recruiting journey
TRANSCRIPT
Intuit Proprietary & Confidential
Our Social Media Recruiting Journey How Intuit Recruiting manages the madness
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The Recruiter Conference Nov 11 - @ghouston & @leslie12002
Intuit Proprietary & Confidential
Our Social Journey
• Where we started
• What we learned
• Where we’re going
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Intuit Proprietary & Confidential
But conversations were moving
Social used to mean in person meetings
Intuit Proprietary & Confidential
Online communities were forming
Recruiters needed to join or be left behind
Intuit Proprietary & Confidential
LinkedIn hit the scene
And recruiters thought they had access to the world
Intuit Proprietary & Confidential
But social was much larger
So we created a strategy to engage and enhance the experience
Intuit Proprietary & Confidential
We started with LinkedIn
Company page, groups and personal profiles
Intuit Proprietary & Confidential
Looked for new ways to engage on Facebook
Video chats, discussions, wall, jobs, blogs
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Created @intuitcareers
Knew we had to do more than just post jobs
Intuit Proprietary & Confidential
We integrated YouTube
Videos resonated with jobseekers and passive candidates
Intuit Proprietary & Confidential11
Intuit Proprietary & Confidential
As we looked for new ways to engage
Slideshare.net/intuitcareers became our 5th social channel
Intuit Proprietary & Confidential
Created social media bootcamp
And trained our recruiters on how to be effective socially
Intuit Proprietary & Confidential
Social is only social if you have a conversation
Social is only social if you have a conversation!
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We socialized jobs
Where people were hanging out
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We found content to share
Focusing on what our customers want to hear
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We stopped just shortening URL’s
And discovered the power of the bit.ly bundle
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We partnered with the business
To bring their conversations online – events, speeches
Intuit Proprietary & Confidential
Went old school with a social twist
Social recruiting should result with in person meetings
Intuit Proprietary & Confidential
Trying something new
We are finding additional ways to engage on our channels
Intuit Proprietary & Confidential
We tried to make sense of the numbers
Learning which numbers really mattered
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Added Google Analytics
As we engaged in conversation our social sites rose
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We monitored our brand
Realizing customer feedback is key
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Contributed to Intuit being recognized #2 Most Social Company
In the presence of companies like:–Adobe (#4)–Amazon (#6)–Google (#8)–Microsoft (#9)–Walt Disney (#11)–Apple (#15 - tie)–eBay (#15 – tie)
By encouraging a social culture
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We are exploring our future
•How are they using social?•What do they want to talk about?•Who do they want to hear from?•What will prompt them to engage?
By talking to the customer
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Redesigning our sites
By asking our customers what they want
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Finding ways to move culture & jobs
From the water cooler to employee’s online network
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We are checking out the new sites
Is this the new Facebook or a disruptor?
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And finding innovative ways to use tools
Like QR codes to enhance the experience
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Social is not just about the latest new thing• Social is not a fad• It’s everywhere• Our customers are using social – ask them how• You don’t own your brand• Create a social culture• Influence your brand• Social is about conversations• Social is evolving• Join the conversation
It’s about enhancing the overall experience for our customer
Intuit Proprietary & Confidential
Our challenge to you
Join in the social journey, explore ways to engage with your potential
applicants and have a real conversation with them
Intuit Proprietary & Confidential
To continue the conversation, connect
+Leslie Mason - Senior Recruiter @leslie12002
+Gail Houston - Social Media Program Manager / Sr. Recruiter@ghouston - @intuitcareers