intuition media company presentation en q42012
TRANSCRIPT
Intuition Media is company which utilize
interactive & direct marketing communication tools for
sales growth,
product support,
and brand building.
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Who we are?
Who we are?
..we built marketing solutions which combine classical form ATL/BTL communication with the latest interactive digital technology . Our company approach and the culture is based on fully open and honest clients relationship and uncompromised focus to offer individual services with excellent customer. „We are constantly looking for the challenges and limits which we can together overcome.“
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Our core services
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Direct & Database marketing
Development of interactive
applications for mobile devices
Utilization of microelectronic &
unconventional materials in direct
communication
Design of new ATL/BTL direct
communication concepts
Which tasks should be solve with us?
COMMUNICATION TYPE
Direct communication (direct mails – individual offers)
Store / POS communication (product – brand support, sales process decision help )
CRM communication (database management, individual offers)
Events (product presentation, client event supports, event invitations)
Public Relation activities (product introductions, press conferences, event invitations)
Sales channels support (sales reps – interactive presentations )
interactive navigations
Utilization of our products/services
i. Acquisition of new clients
ii. Retention of current clients
iii. Product – Brand communication/support
iv. Exibitions, showrooms
v. Interactive support of particular events
vi. Sales channels support tools
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Our individual business approach
.. we don't offer any standard „shelf“. For each particular client we create an individual solution which cover all concrete customer requirements by the best direct marketing technique and interactive technology.
i. Understanding of client product and communication goals
ii. Common review and agreement of communication / solution goals
iii. Solution proposal, prototype development including ROI
iv. Testing with real clients – client feedback collection
v. Communication /solution concept update based on feedback evaluations
vi. Design a production of the final product
vii. Regular feedback collection from market and update communication / product based on the future
requirements
NEW REVENUE NEW CLIENTS
INCREASED SATISFACTION AND LOYALITY
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Our basic technologies
The basic description of our unique direct communication technologies
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Multimedia IN (Video in Print or diffrent cover materials)
New type of audio-visual communication which in-built video player components to the traditional print materials. That communication significantly improve brand awareness, product recognition and prompt purchase motivation. The basic product specification
¤ In-built LCD display with a resolution of s320*240 px. to 1024*768 px (ratio 4:3 /16:9 ) and video player
¤ LCD screen with size from 3,5“(8,9cm) , 4,3“, 7“, 8“ to 10,1“ (26,4cm)
¤ Automatic ON/OFF by magnet switch or by button
¤ Video content playback in loop after start
¤ Stereo speakers 2x0,5W
¤ Internal memory 2GB
¤ USB port for battery charging and data upload
¤ Rechargeable battery up to 2.5 hours of working, initial capacity 80+%
¤ Thickness – up to 7mm
¤ Standard EU environmental certification - RoHS & CE
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Tablet PC (Android OS, Apple iOS a Microsoft Windows )
Utilization of Tablet PC hardware which should be in-built to the different materials and shapes. Excellent combination of online and offline communication techniques which brings maximal client impact. The basic product specification
¤ LCD displays 7“, 8“ , 9,7“ or 12,1with resolutions of 800*480, 800*480 or 1280*800 px.
¤ Internal memory up to 64GBwith microSD card support
¤ Individual UI based on application goals
¤ Combination of interactive features /functions as videos, picture, sounds, animation in one application
¤ Development of individual interactive application
¤ Possible mobile data communication / content update via 3G/WLAN network
¤ Rechargeable battery with capacity up to 10.000 mAh
¤ Standard EU environmental certification - RoHS & CE
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Sound modules – sound players
Untraditional communication tool utilizing sound message which increase client attention. Excellent combination of online and offline communication techniques which brings maximal client impact. The basic product specification ¤ Message length from 10s to few hours ¤ Start with automatic ON/OFF magnet feature , light sensor or by traditional ON/OFF button ¤ Different buttons for separate sound messages ¤ Inbuilt mono or stereo speakers ¤ Minimal size A8 ¤ Possibility of each sound module sound message personalization ¤ Combination of different cover materials and LED diodes The basic utilization: ¤ Direct marketing communication ¤ Invitation ¤ The basic guide ¤ POS material
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LED diodes
Utilization of LED diodes for product / communication highlights or visual support of particular communication message . Shoud be produce as stand-alone material or in-built to the prepare communication (e.g. magazine ads) The basic product specification ¤ Any satiable LED diode ¤ Lighting effects after ON/OFF button press or automatically ¤ Thickness from 2mm ¤ Cover material – paper, plastic foil ¤ RoHS, FCE, CE certifications The basic utilization: ¤ Direct marketing communication ¤ Invitation ¤ The basic guide ¤ POS material
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Special add-ons: ¤ Different types of LEDs – color spectrum and sequential lighting effects ¤ 3D lenticular print or metal foil printing ¤ Combination with sound modules ¤ Embossing, partial varnish or any die-cuts techniques
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Case studies – I.
LED card
• Marketing promo communication of VW up! car for
selected Der Spiegel subcribers
• Quantity: 10.000 pcs.
• Client: ilook/VW Germany
• Realization: June 2012
• Others: the first utilization of paper cover and LED
diodes as DM tool, EU patent pending
Interactive presentation in paper folder
• Interactive presentation of the IBM CEO Study 2010 in
CZ, in-built tablet pc to the paper
• Quantity: 20 pcs.
• Realization: January 2011
• Client: OgilvyOne/IBM
• Reward: The Best Practice Award - IBM Global DP Best
Practice Contest
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Case studies – II.
Direct mail with Video in Print
• Audio-visual communication for car fleet managers with new
Peugeot 508 line introduction
• Quantity: 200 pcs.
• Realization: February 2011
• Client: OMD/Peugeot ČR
• Results 83% response rate – test drive request
• Other: 100 pcs. with special salutation personalization
DM communication with sound module
• Interactive presentation of the IBM CEO Study 2011 in
CZ, sound module brochure
• Quantity: 150pcs
• Clinet: OgilvyOne/IBM
• Realization: March 2012
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Our clinets
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All information in this presentation are part of INTUITION MEDIA innovative direct marketing communication concepts. Any
information shouldn't be utilize without particular approval. All rights of particular bands – products owners are reserved. Pictures and
particular company logos were used for direct marketing communication concepts demonstrations purpose only.
Intuition Media s.r.o. - Q4/2012
Contact info:
Jaroslav Macnar | [email] [email protected] | [phone] 00420 605 499 499
15 www.intuitionmedia.cz