intuition factors in the user experience design process
TRANSCRIPT
Intuition Factors
Alex Shirazi Mobile Central Europe
February 5, 2015
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the rise of usability
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Everyone wants usable software Everyone wants good design
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Design is becoming an essential element for creating a successful company
Yves Behar Founder Chief Designer fuseproject, CCO Jawbone, creative co-founder OUYA, August co-founder
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Intuition Factors
What is Intuition?
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using or based on what one feels to be true even without conscious reasoning; instinctive
the ability to understand something immediately, without the need for conscious reasoning.
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especially true for mobileespecially true for mobile
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User interface design is a combination of data collected from user testing and research and intuition.
So, one part data and one part intuition
What is Data?
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Data is quantitative/statistics A/B Testing User Research Results Heat Maps Bugs/Software Issues
A/B#
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So, one part data and one part intuition
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personal instinct
experience driven
learned usability
perceived usability
Intuition Factors
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personal instinct
What seems right to me as a designer?
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personal instinct
40% Increase
Source: http://www.slideshare.net/Divante/wud-na-pradze3
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experience driven
What has been successful in the past?
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learned usability
What has become a standard within the software user base?
Facebook (iOS)
GoDaddy (iOS)
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learned usability
Google Hangouts (Android)
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perceived usability
What do I think the user will do in this scenario?
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personal instinct
experience driven
learned usability
perceived usability
Intuition Factors
Confirm with Data
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Data is quantitative/statistics A/B Testing User Research Results Heat Maps Bugs/Software Issues
A/B#
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