intuition and reason in design
TRANSCRIPT
INTUITION AND REASON IN DESIGN
@adriencolombie
#goodgood
“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
STEVE
PLATO
“A fundamental capacity of human reason to comprehend the true nature of reality.”
Defines wisdom as “Intuitive reason combined with scientific knowledge.”
ARISTOTE
DESCARTES
“A pre-existing knowledge gained through […] through contemplation”
“There is more wisdom in your body than in your deepest philosophy”
NIETZSCHE
INTUITION
REASON
WHAT IS INTUITION?
INTUITION IS
INTUITION IS DIFFERENT FROM IMAGINATION,
INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING,
INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR,
INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST,
INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE,
INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE, SOMETHING TO LESSON, TO QUESTION,
INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE, SOMETHING TO LESSON, TO QUESTION,A COMPASS, A SHORTCUT,
INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE, SOMETHING TO LESSON, TO QUESTION,A COMPASS, A SHORTCUT,POWERFUL.
80 CARDS TO RATIONALIZE
50 CARDS TO HAVE A HUNCH
10 CARDS FOR AN INTUITIVE REACTION http://www.ncbi.nlm.nih.gov/pubmed/9036851
25% SATISFACTION WITH ATTENTIVE DELIBERATION
http://www.ncbi.nlm.nih.gov/pubmed/16484496
60% SATISFACTION WITH UNCONSCIOUS THOUGHT
RESEARCH > IDEATION > DEVELOPMENT > RESULTS
INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION
INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION
INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE, SOMETHING TO LESSON, TO QUESTION,A COMPASS, A SHORTCUT,POWERFUL.
INTUITION IS AN UNCONSCIOUS POWERFUL
ABILITY THAT YOU ALL HAVE TO DO THE RIGHT CHOICES.
INTUITION IS A GIFT
INTUITION IS A GIFTPROTECT IT
SPEAKING
WRITING
INTUITION IS A GIFTCULTIVATE IT
INTUITION + REASON
“The intuitive mind is a sacred gift and the rational mind is a faithful servant.
We have created a society that honors the servant and has forgotten the gift.”
ALBERT
INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION
INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION
FEED IT
TEST IT
CYA PROCESS VS A/B TESTING
INTUITION IS A GIFT
THANK YOU
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@adriencolombie
www.adriencolombie.com