Simplify the business of life

What is

Intuit Inc. is an American software company that develops financial and tax preparation software

and related services for small businesses,

accountants and individuals.

Founded in 1983 by: Tom Proulx

Scott Cook

Products

SWOT ANALYSIS

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

• User friendly products• Focus on R&D• Loyal customers• Strong brand name• Presence in developing countries

• High R&D expenditure• Unable to expand in geographical market

• Strategic Acquisitions• New US Tax credit policy• Focus on small• businesses

• Increasing competition• Less manufacturing and distribution channels

MARKET RESEARCH

Define Problem

Develop Research Plan

Collect Information

Analyze information

Present the Findings

Make the Decision

Money

MicrosoftVS

• 1988- Quicken got popular

• Quick growth for Intuit

• Microsoft created Microsoft money

• Microsoft tries to buy Intuit for $2 billion

• Deal blocked by Justice department.

• Microsoft has stopped it’s Microsoft money now!

AND

WON!!!!

YES

Why are consumer research and design thinking so critical to Intuit’s success?

Forecasting global trendsA satisfied customer, Creates customers!!!

Promotional

advertising in

association with other retailers

What are the challenges Intuit faces in the near Future?

Competition

Necessarily Deliver Quality product as it is one of the only companies left in this sector

Protecting legacy of its QuickenSoftware

MEET

How important are Intuit’s products for mobile devices?

SAVES

SUMMARY

What is

vs

Created By Manu Pant, Symbiosis School of Economics, Pune, during a marketing internship under Prof. Sameer Mathur, IIM Lucknow.