Intron Enterprise Inc.Sara Amjad16447

Introduction

A house of diverse services related to field of advertising, writing and photography

It was established on October 2, 2013

The founding principle:“To achieve something, idea is the

foundation.”

Description Of Business Objectives of Intron Enterprise Inc:

To establish a platform which serves multiple services under one umbrella

To provide satisfaction and contentment to our clients with the best of the services

To accomplish the requirements and stipulation of timings

To entertain no compromise over quality of the work

To upgrade level timely To keep a step ahead proactively

SWOT Analysis

STRENGTHS

Well established image in the market

Market experience Positive word of

mouth Expertise in field Availability

WEAKNESS

At beginning stage Lack of team Lack of time due to

educational commitments

Lack of proper office setup

Deadline time scales and pressure

Lack of competitive strengths

SWOT Analysis

OPPORTUNITIES

Gap in the market (especially in writing field)

Growth and demand of modern photography

Rise in digital marketing

Likely to produce good ROI

Establish office set up

THREATS Financial pressure High level challenges Well known photographers who

have been in the market for years

Despite the change of approach, most of the people still look for conventional photographic coverage

People are not willing to spend more on event photography etc

Outsource writing service’s acquirement needs to prevail more

Target Audience Geographic Segmentation:

Since Intron Enterprise Inc. is a social network based business, it tends to serve audience worldwide.

Demographic Segmentation: Age Group: 22 – 50 Income: 100k above Gender: Both SEC: A and B

Behavioral Segmentation: Business class Agencies that are in need of revamping their stationary Brands who want online marketing done or a billboard

designed Corporate event covered

Business Description

Investors are members

Market Penetration: Seasonal discounts Giveaways

Destructive Features: High prices Fail to satisfy client’s requirements

Market Consideration Major customers for Intron Enterprise are:

Big and small brands in need for designing service Companies looking for freelance writing service Amateur designers To be married couples

Appealing factors: Diverse services at one platform Professional attire Approachable Friendly atmosphere Availability On time deliveries Meeting deadlines

Trend Analysis

Graphic Designing in Pakistan

Trend Analysis

Photography trend

Trend Analysis

Writing service

Marketing Plan

Initial Target: Since our business is B to B. Our initial

target would be companies who are looking for graphic designers, photographers or outsource writers

Mediums: Social Media Email Marketing Banner Advertisement Web Development

Marketing Plan

Pricing Strategy A document of 1000 words cost PKR

2000 (PKR 2 for one word) An event of one day with 70 pictures

cost PKR 25000 A stationary design of mild nature costs

PKR 8000

Risks and Problems Risks:

Fake orders Fast growing market of photographers First mover disadvantage of outsource writing Not meeting deadline Lack of satisfaction

Issues: People are still convinced to traditional

photography Lack of awareness in the corporate sector to

outsource writing service

Financial and Economical Plans

Media Plan SEO:

Content writing Event photography Graphic designing Fashion photography Product photography Wedding photography Copy writing Social media marketing Portfolio shoot Revamping

10 keywords cost US $55

Media Plan Social Media

Facebook▪ CPC: USD 0.02▪ Monthly budget: US $ 300▪ Monthly clicks: 15,000

Linked In▪ CPC: USD 2.1▪ Monthly budget: US $ 300▪ Monthly Clicks: 142.8

Banner Advertisement Jang.com.pk

▪ CPC: 4▪ Monthly Budget: US $ 300▪ Monthly Clicks: 75

Dawn.com▪ CPC: 4.5▪ Monthly Budget: US $ 300▪ Monthly Clicks: 66.6

Media Plan

Email Marketing Marketingpk.com

Package 1 is chosen which costs PKR 1000

Media Plan

Email Marketing Evenmore.com.pk Package 1 of emailmarketing shoot ischosen

Conclusion Intron Enterprise’s top priority is its client

and together they produce remarkable ad campaigns that are both, innovative and creative at the same time. The people at organization realize that innovation, creativity, reliability, customized services and their execution are the key ingredients for their future growth. We intend to provide satisfaction and contentment to our clients with the best of the service