introduzione al motivational design (gamify your soul leo sorge)
DESCRIPTION
Cos’è la gamificazione? Cosa intendiamo con questo termine? Cosa NON è la gamificazione (ma noi pensiamo lo sia)? Cosa rientra nel più ampio quadro del behavior management e del motivational design? In questa presentazione viene tratteggiato un quadro generale nell’ambito delle reti sociali anche crowd-based, spiegando il rapporto tra gamificazione e big data e la conseguente trasformazione del ciclo di creazione del valore.TRANSCRIPT
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Gamify your SoulThe first italian event
dedicated to Motivational Design
LUISS University, Rome, Oct 19, 2013
@leosorge
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Disclaimer
This version has been
slightly edited......for clarification, after a few comments
during and after my speech @CrowdFuture 2013
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This Speech
What Gamification is/notCall it Motivational DesignImplement it in your sw app
Who I am; what I am talking about; what our speakers will say later
@leosorge
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But first...
Me
Who I am; what I am talking about; what our speakers will say later
@leosorge
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Who Am I
it.linkedin.com/pub/leo-sorge/1/251/a95/http://www.slideshare.net/Leosorge
@leosorge
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What I Do 1/3
http://www.gamification.org
@leosorge
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What I Do 2/3
http://www.slideshare.net/Leosorge/the-thrones-of-game23k views on Slideshare
@leosorge
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What I Do 3/3
https://plus.google.com/u/0/111810555806319874345/posts
@leosorge
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What is/isn’t
What is Gamification?What is it Not?
Motivational Design@leosorge
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What is Gamification? 1/2
Using techniquesto serve a business goal
leveraging on intrinsic motivationsOne out of many other definitions
@leosorge
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What is Gamification? 2/2
Motivational design and behavior change/mgtapplied to rich data sets
of game playersVideo games have been the first software
capable of collecting real-time user data
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Gamification Fakes
What Motivational Design
is/is not about?Many media, experts, and gurus, are wrong
about what Gamification is @leosorge
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Gamification Fake /1
Any metricgamifies
Sometimes. But they DO NOT make neither Motivational Design NOR Behavior M/C
@leosorge
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Gamification Fake /2
Any PBLgamifies
Sometimes. But they DO NOT make neither Motivational Design NOR Behavior M/C
@leosorge
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Gamification Fake /3
Is Gamification the next big thing?
No. It is a new layer that can take the best out of the same ol’ idea of software
@leosorge
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Not Gamification…
Let’s call itMoDes
Motivational DesignMoDes, Gamification, Behavior change,
Behavior management@leosorge
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Gamification Fake /4
Is MoDes brand new?
No. It existed in a qualitative version
@leosorge
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The Loyalty programs
AQualitative
Approach
Theory-based, few unstructured data, static view, long feedback time
@leosorge
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Social-based programs
AQuantitative
Approach
BigData-based, great analytics, real-time feedback
@leosorge
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Data-Based Approach
● rich data sets/big data● connected people (social/phones) ● real time feedback● short tuning loops
Videogames provided consistent, rich data sets as first digital platform
@leosorge
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The Media Pattern
GameGamification
Serious GamingSerious business
Wrong etimology
@leosorge
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The Correct Pattern IMHO● Qualitative analysis > Qualitative Motivational Design● Rich data sets > Gamification● Big Data > Quantitative Motivational Design
Correct history
@leosorge
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What I won’t Tell you
A full theory ofMotivational Design
MoDes, Gamification, Behavior change, Behavior management
@leosorge
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How to implement MoDes?
A new software layer
@leosorge
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Why a new sw layer? [7]
MoDe requires a new sw layer
There is the need for new solutions
@leosorge
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The Problem
Softwareis
BoringIt lowers dopamine levels (i.e. attention, motivation)
@leosorge
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The Need
Motivatethrough
SoftwareCorporate sw, productivity sw, training sw
@leosorge
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The Solution
Motivationalsoftware
DesignAlso called Gamification (Why? We’ll see)
@leosorge
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Software structure
UI Vs. BackendInfinite clients
There is the need for new solutions
@leosorge
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Two-level multi-sources projects
@leosorge
The Architecture/Structure
All-device UIs plus
agile backend
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Focus on your user interface since the beginning
@leosorge
The Architecture / Solution
Gamified UI plus
API provisioning
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Analysts confirm it
http://www.01net.it/strategia-per-il-2014-ecco-i-dieci-comandamenti-di-gartner/0,1254,0_ART_155955,00.htm
Google Translate-ready post: http://t.co/SKBO37PuxX
@leosorge
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● The rest of Today
Towards Our Experts
Our expertise areas
@leosorge
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Strange Loops
Crowdfunding,Motivational Design
and big dataDouglas R. Hofstadter’s Gödel, Escher, Bach
@leosorge
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Today’s Environment
Crowdfundingis intrinsically
MotivatingCrowdfunding platforms are intrinsically gamified
@leosorge
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Closing The Circle
More dopamine pushed by
Motivational Designand gamifies your soul
LUISS University, Rome, Oct 19, 2013
@leosorge
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Today’s Agenda /1
1) MoDes inside Crowdfunding 2) MoDes & socialmedia development3) MoDes inside social media analysis4) The Psychology of MoDes
Our expertise areas
@leosorge
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Today’s Agenda /2
1) Claudio Bedino, Starteed 2) Federico Pacilli, BaasBox3) Marcello Mari, GlobalWebIndex4) Marco Strano, Icaa
Our experts by name
@leosorge
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The Italian Job
AnyQuestions?
Italians never ask in conference
@leosorge
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The End
ThankYou!
(Launch video clips)
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More MoDesA reshuffled and enriched version of this presentation, and more, is free on my Slideshare page
http://www.slideshare.net/Leosorge